Brett Petersel

Social Marketing Operations Manager (Contract) March 2023 — Current time

About the role - Support the AWS GSMT team in setting and communicating overall goals and key performance metrics for the business unit. - Work with the global social media team to define, create and maintain detailed documentation (SOPs) and workflow processes for all social publishing. - Own functional/operational social media support tickets, requests, escalations, etc. from AWS social media users. - Maintain both the administration of AWS' Sprinklr environment (300+ active users) and 75+ AWS brand social media accounts across existing and emerging social platforms.

Content Manager/Writer (Contract) June 2023 — Current time

About the role - Write both blog content and film reviews for LG OLED's Letterboxd account. - Implement SEO best practices to enhance the discoverability of blog and film review content.

Social Media Coordinator (Contract) June 2023 — August 2023

About the role - Created copy and image/video assets for Dread Central's social media channels (Facebook, Instagram, Twitter, YouTube). - Ensured all copywriting and content were presented through an inclusive lens.

Content Manager/Writer (Contract) January 2023 — July 2023

Marketing Project Coordinator (Contract) July 2021 — October 2021

About the role - Worked with both Undock's CMO and Marketing Manager to develop project plans and manage the workflow for all creative work from brief-intake to final execution. - Drafted emails, newsletter, social media, and blog content for the company's content strategy and reinforce key brand messages.

Social Media Marketing Manager April 2016 — June 2018

About the role - Owned and led the definition, conception, execution and measurement of social media engagement programs, including content calendars, influencer strategies, fan engagement tactics, campaigns, contests and promotions, community programs, and more. - Identified key insights from data that help inform content, audience development and campaign planning and optimization, and then prepared and delivered findings to key partners. - Monitored community/customer engagement, as well as other community-related metrics, and provided reports, insights, and feedback to stakeholders regularly. - Worked closely with platforms (Facebook, Instagram, Twitter) and agencies/vendors to identify opportunities. - Generated weekly, monthly, and quarterly metrics reports to show high-level overview of social media’s performance. - Worked cross-functionally and with social agencies to develop highly engaging, on-time and effective social campaigns to acquire, engage and delight Sling TV subscribers. Highlights: From April 2016 to May 2018, Sling TV's Facebook, Instagram and Twitter accounts grew 311%, 1500% and 89%, respectively.

Content Development Manager (Contract) June 2015 — December 2015

About the role - Scouted for talented influencers on Facebook, YouTube, etc. to participate in gen.video’s network and campaigns. - Managed the communication with specific groups of video creators around brand programs, including recruitment messaging, email invitations, and customer service.

Social Media Director (Contract) January 2015 — May 2015

About the role - Developed and implemented Animoto’s B2B and B2C social media strategy, identifying and evaluating areas of opportunity to ensure strategy engages key stakeholders. - Managed both social media and blog content calendars and ensured that creative deliverables are met in a timely manner. - Partnered with appropriate teams for/on marketing campaigns, influencer relationships, and other acquisition efforts.

Chief Community Officer (Contract) April 2014 — September 2014

About the role - Maintained and developed the online community strategies for social media campaigns on Facebook, Twitter, and LinkedIn. - Acted as the main point of contact throughout the customer’s life-cycle, defining success plans with key deliverables, and ensuring clear communication across customer's operational areas. - Educated potential and current customers on Mintent's capabilities and best practices to simplify adoption. - Acted as the main point of contact throughout the customer’s life-cycle, defining success plans with key deliverables, and ensuring clear communication across customer's operational areas.

Social Media Partnerships Director for #GivingTuesday (Contract) July 2013 — December 2013

About the role - Developed creative, efficient methods to drive awareness and engagement to the #GivingTuesday website by identifying key Internet and technology companies to align with. - Managed #GivingTuesday’s social media channels with the UN Foundation to promote the initiative’s message and global partners.

Business Development Manager (Contract) April 2013 — June 2023

About the role - Created and led community & marketing initiatives to maintain strong, strategic relationships with conference speakers, attendees, sponsors/partners, and startups.

Senior Community Manager May 2012 — October 2023

About the role - Managed all building operations and communicate with market support to ensure highest level of member satisfaction - Developed community initiatives designed to create connections between members, including member introductions, overseeing events, electronic and print communications, and building tours. - Managed a team of community managers to reach sales goals and execute on their objectives as an individual and a team.

Director of Business Development (Contract) October 2011 — May 2012

About the role - Identified and managed traffic-driving, revenue-generating, and brand-building opportunities. - Enhanced content partnerships with established media brands (USA Today, Washington Post, Yahoo!, Zite). - Assisted advertising agency (Federated Media) with creation of campaigns by creating headlines and focus of content.

CEO and Founder September 2011 — January 2014

About the role In September 2011, I created/founded AlleyWatch as both a newsletter (15,000+ subscribers) and online publication dedicated to the New York tech scene. In 2012, I raised a seed round and hired an executive team to grow the company.

Book Author May 2011 — May 2012

Audience Marketing Manager December 2007 — June 2011

About the role - Managed monthly reports for partner content performance, focusing on audience analytics, engagement and referral traffic. - Planned and executed national events (US Summer Tours, SXSW, Social Good Summit etc.). - Created and launched social strategies for the Mashable brand across Facebook, Twitter, Meetup.com and other social channels. - Established relationships with companies and vendors to grow Mashable’s brand through content and mobile partnerships. - Launched the first-ever worldwide Social Media Day, which included more than 10,000 participants in over 100 countries. - Created and managed Mashable's social media support channels ("MashableHQ") across Facebook, Instagram, Tumblr, and Twitter.