I've always loved the balance between people and profits, developing business strategy that marries the two sets my soul on fire.
Being promoted from consultant to a full time role with Beekman 1802 as their Director of Merchandising. I created their first ever merchandising strategy in Q4 for over 1K sku's. The strategy + seasonal plans resulted in a Q4 ecommerce sales increase of 48%, with a 51% increase in web traffic, 14% increase in seasonal conversion rate and 46% in ecommerce purchase orders YoY.