Cathy Leandicho

Assistant Manager, Digital Media (Unit Head for North America, Japan, Philippines) December 2018 — January 2022

About the role •Managed the social media team of Superbook North America and the digital media teams of Superbook Philippines and Japan (15 members) •Developed campaigns and strategies for social media, marketing, print, OOH, and PR •Produced content and provides art direction for Superbook Digital Media platforms •Oversaw final designs, content delivery, and paid ads across social media channels Superbook is an Emmy-nominated animated series that has been translated in over 55 languages and seen in over 90 countries around the world. In the Philippines, Superbook aired on ABS-CBN, and was voted as one of the top ten most favorite TV shows in the country. It has over 2.5 million followers on Facebook. Superbook North America is the home base of Superbook International and has a following of almost 3 million across different social media channels.