Daniella Mulcahy

Senior Director, Digital Communications and Analytics July 2022 — January 2023

About the role  email  increased subscribers by 11%, open rate by 3% and click rate by 2% and cleaned database  social media  increased audience by 9%, impressions per post by 45% and engagement per post by 75%  partnered with programs to produce live virtual events hosted simultaneously across Facebook, LinkedIn, Twitter, YouTube and rfkhumanrights.org via Vimeo, which secured approximately 693 attendees per event  developed newsletters for LinkedIn and Twitter that delivered content bi-monthly to more than 4,000 subscribers  website  increased visits by 7%, total visitors by 12% and new visitors by 11%  developed and implemented quarterly digital performance reports  implemented data-privacy regulation-compliant ways to generate new subscribers  streamlined and reduced costs for tech stack

Senior Manager, Social Media Strategy January 2019 — July 2022

About the role  increased organic social media audience from 107,049 to 301,813 (+182%)  secured YPO’s participation in beta programs with Meta, LinkedIn, Twitter and Google  developed newsletters for LinkedIn and Twitter that deliver content bi-monthly to more than 85,000 subscribers  created a live show that airs monthly across Facebook, LinkedIn, Twitter and YouTube and receives approximately 5,000 views per episode  secured a substantial percentage of YPO’s new applicants/members via global and regional paid and organic social media campaigns  developed and implemented a social media strategy and social media advocacy program that included exclusive educational sessions with Facebook, LinkedIn and Twitter  created global and regional social media guides  updated YPO’s social media policy

Manager, Social Communications and Digital Channel Strategy – Scientific Publications January 2018 — January 2019

About the role  developed, implemented and managed social media strategies, standards, campaigns, policies, programs and teams for JN and its 13 international, peer-reviewed medical journals  managed, mentored and vetted team members and external resources needed to execute initiatives  set up and co-led an internal leadership team that established social media best practices for JN and its parent company, American Medical Association (AMA)

Global Co-Lead, Social Media Center of Excellence and Social Media Manager, North America June 2015 — December 2017

About the role  co-led internal leadership team that established social media best practices for MSI’s global operations  developed global employee advocacy plan, global standards for MSI-owned social media accounts and global social media education library  established social media best practices globally and regionally  updated global social media policy and social media part of global crisis communication plan  developed, implemented and managed social media strategy for MSI’s North America operations  surpassed plan goals annually and increased North America social media audiences by 310%  managed individuals and agencies secured to assist with social media projects  developed and presented training materials to key stakeholders for lead generation, customer service, amplification, awareness and social media best practices

Strategic Consultant, Social Media and Marketing May 2013 — June 2015

About the role  hired by The Magnificent Mile® Association, Time Zone One, Tribune Media Services/435 Digital, mcgarrybowen, Aspen Marketing and General Growth Properties, Inc. for strategic social media and marketing consulting services  projects included building and managing teams, planning and facilitating nationally televised events, managing social media communities, creating and executing social media plans for national rebranding launches, facilitating social media contests and sweepstakes and creating and executing paid social media plans  grew social media communities by 358%

Assistant Marketing Manager, Water Tower Place December 2010 — May 2013

About the role  developed, implemented and managed award-winning marketing programs (The Magnificent Mile Shopping Festival™ presented by MasterCard® at Water Tower Place) and social media campaigns (exceeded goals yearly and ranked 1 out of 126)  developed and managed project budgets and helped marketing manager realize property/company goals