Heather Romanoff

Self-Employed, Artist March 2020 — June 2022

About the role I established and operated a custom art business, specializing in crafting commissioned functional art pieces tailored to each client's unique preferences. Additionally, I developed and executed comprehensive back-office data management systems, integrating cost tracking, time management, and profitability analysis for all projects. Through strategic planning and execution, I organized intimate art exhibitions in targeted communities, consistently achieving an impressive average sell-through rate of 65% for open commissions. With meticulous attention to detail, I maintained accurate financial records and directed budgeting and forecasting processes, demonstrating robust financial acumen and strategic fiscal management skills.

Manager February 2017 — June 2019

About the role I have led operations across all phases of the high-end retail pet industry, infusing an entrepreneurial spirit into every aspect. Through strategic team development and rigorous financial audits, I consistently surpassed KPIs, elevating organizational performance to new heights. Notably, I orchestrated the successful closure of a secondary store location, exceeding revenue expectations by 30% through meticulous project management and execution.

Sales Manager June 2015 — February 2017

About the role I oversaw and led a sales team, ensuring exceptional service and product quality. I developed and executed internal development and incentive programs, hiring, training, and evaluating personnel accordingly. Through strategic delegation and goal-setting, I established and enforced departmental policies and procedures. As a member of the internal Women in Business group, I advocated for diversity and equality in the outdoor industry. Utilizing CRM software and sales metrics, I tracked performance and manage risk, presenting findings to stakeholders and implementing process improvements. Committed to delivering a seamless customer experience, providing regular coaching and support to all staff levels.

Area Manager March 2013 — June 2015

About the role I oversaw regional and local sales managers and their teams, driving area sales through staffing, training, and performance evaluations to optimize sales and service programs. During company-wide closures, I maximized profitability by implementing market and sales step-down strategies. I negotiated with suppliers and monitored market conditions to ensure optimal supply and demand balance. Additionally, I maintained detailed records of purchases, costs, deliveries, and inventories, using sales data to develop strategic purchasing programs. Regularly collaborating with cross-functional teams, I identified solutions for bottom-performing SKUs and tracked sell-through performance to inform stakeholders.