Jackie Homan

Content & Community Manager May 2020 — Current time

About the role PlacePass is a Series A–funded startup that helps travelers find, compare and book great things to do in any destination. In 2020, the company began working on a brand dedicated to local travel, launching Tiny Trips in 2021. I joined Tiny Trips pre-launch and was the sixth employee dedicated to the brand, overseeing all things content, community, and social media. In this role, I've crafted a comprehensive content marketing strategy, and I manage the complete editorial workflow, including all content assigning, editing and optimizing for SEO and affiliate. We've produced over 200 articles to help generate 143k average monthly visitors thus far. Alongside content, I own and operate all of the brand's social media accounts, from writing copy and designing creative to managing the community and using insights and data to inform strategy. We've grown to over 10k followers on Facebook and Instagram in a little over a year. Outside of the consistent content and social management, I regularly initiate, plan and execute one-off content and community growth projects and also write and edit copy for our weekly newsletter. I have worked with micro-influencers for an Instagram Story series, scouted out potential talent for a virtual event, partnered with a pre-launch travel recommendations app to become one of their founding content creators, helped establish brand positioning statements, assisted with user research interviews, contributed to product brainstorming and site design, and much more.