Jaslyn Ferguson

Creative Social Media Content Creator, Graphic Designer, Presentation Architect, and Strategist.    #readytowork Willing to relocate: Anywhere Work Experience Digital Marketing Manager Self Employed  –   Orlando, FL September 2019 to Present • Working with local small business and non-profit organizations to craft and implement strategic and streamlined social media content.  • Email Campaign Design  • Presentation Design  • Website Aesthetics  • Blog & Copywriting Communications Manager WEST ORANGE HABITAT FOR HUMANITY August 2019 to March 2020 Social Media Content Calendar Management o Graphic and content design o Content copywriting with strategic hashtag consideration o Photography  â—� Salesforce data management  â—� Email campaign management Social Media Community Manager/ Market Research Analyst PEARSON 2018 to 2019 Management, design, and organization of all team presentations and procedural documents on company shared drive    • Graphic and content design  • Content copywriting with strategic hashtag consideration  • Working with both internal and external design agencies to create content and assets for campaigns.  • Organizing, managing, and executing social media photoshoots  • Utilizing audience insights and data to drive performance results.  • Presentation design for both internal and external audiences  • Created new custom presentation templates that were utilized across the department Social Media Associate Representative UNIVERSAL ORLANDO RESORT 2018 to 2018 Graphic and content design  â—� Content copywriting  â—� Blog Writing  â—� Creating presentations and creative briefs for projects and campaigns.  â—� Supporting Universal Orlando Diversity & Inclusion division by integrating corporate and social responsibility tactics into scheduled content.  â—� Creating and executing events centered around social media tactics  â—� Overseeing video and photo production and logistics for shoots. B2B Social Media Specialist UNIVERSAL ORLANDO RESORT 2016 to 2018 Creating goals, strategies, and online content for all B2B markets including: Meetings & Events, Youth Programs, Travel  Agents, and other Sales partnerships.  â—� Community Management of the Universal Orlando Travel Professional’s Facebook Group.  â—� Supporting Universal Orlando sales teams with live social media coverage at nationwide tradeshows and conferences  â—� Project Management of social media activations and engagement for private events held at UOR venues.   o Working with Celebrity/Talent Management teams to secure communication and content partnerships  â—� Developing Social Media Toolkits for clients complete with suggested copy and assets specific to different social channels  â—� Working with sales clients to review and provide feedback on planned content as well as maintain overall client relations.  â—� Working with both internal and external design agencies to create content and assets for campaigns.  â—� Overseeing video and photo production and logistics for shoots.  â—� Blog Writing Youth Group Sales Coordinator UNIVERSAL ORLANDO RESORT 2014 to 2016 Client management: managing multiple email accounts, processing applications, phone interactions and in person meetings/training sessions.  â—� Coordination of the park performance opportunities and educational programs from planning to event execution  â—� Assisting with the organization and execution of FAM Tours across the destination including hotels  â—� On-site event and client management  â—� Email template design within Salesforce    PROFICIENCIES & PROGRAMS:  â—� Advanced skills in Microsoft PowerPoint and Keynote Presentations  â—� Intermediate to advanced skills in Adobe Creative Suite (Photoshop, Illustrator, and Premier)  â—� Basic Video editing (Adobe Premiere)  â—� Photography (including food styling and natural light photography)  â—� Strong written and verbal communication skills  â—� Proficient with Salesforce Client Management Software (All facets including email layouts)  â—� Mailchimp and Constant contact email creation and campaign management Education BS in Event Management University of Central Florida, Rosen School of Hospitality Management Additional Skills Social Media WordPress Hootsuite Digital Marketing Facebook Photoshop (10+ years) Public Relations Email Marketing Web Design Salesforce (4 years) Sprinklr (3 years) Adobe Lightroom Photography Adobe Premiere Social Media Management Adobe InDesign Blogging