Jennifer Escobar

Project & Operations Manager (TEMP) January 2023 — March 2023

About the role Successfully created marketing strategies and plans (social media, content, and email) for a digital magazine Provided project and operational support with various online automations/tools Created SOPs and onboarding projects for new contract hire Optimized project workflows in Asana with external contractors (Graphic Designer, Social Media Specialist and Podcast Specialist) Coordinated and scheduled meetings with CEO to discuss marketing/projects in motion

Marketing Project Manager July 2019 — September 2022

About the role Actively managed and coordinated podcast production for The Thriving Stylist Podcast, incurring over 4 million monthly downloads Actively managed the content production, scheduling and delivery of marketing channels including website, podcasts, Facebook and Instagram advertising, and blogs Managed production, editing and delivery of weekly newsletter with 40% open rates Instagram account from 5K followers to 36K+ followers and @brittseva Instagram account from 35K+ followers to 66K+ followers Successfully led social media content production with the creative team Executed social media marketing campaigns with a 60% lead gen rate Created UGC marketing and outreach plan for student programs with a 80% response rate Supervised social media video production with contract employees Managed social media content and calendars for various marketing campaigns Collaborated with management, peers and staff to meet the business and client goals Actively contributed in department and stakeholder meetings as directed

Marketing Intern February 2019 — June 2019

About the role • Researched Influencers such as Beauty Vloggers, Keto Vloggers, Women's health Instagrammers to contact via email to discuss opportunities of teaching online through Huxly • Researched the various ways in which Huxly can provide educational content on LinkedIn and Medium • Drafting cold emails to send to Influencers and Brands

SEO Intern May 2018 — September 2018

About the role • SEO on page posting for the organization.

Digital Marketing Intern February 2018 — April 2018

About the role • Managed and organized email communication to bloggers, Instagram influencers and PR through an outreach program • Maintained CRM software known as Pipedrive to organize and move sales leads through the sales cycle from our outreach program • Edited and proofread for content, email newsletters, documents, blog posts, and on their official website