My sparkling personality even in the face of adversity
The relationships I’ve made through my career
Overview Experienced brand and marketing leader with proven track record in brand management, marketing communications, budget management and team leadership. ·     12+ years marketing and brand experience. 5+ years direct-report leadership experience. ·  Well versed in building and driving brands to improve brand identity/awareness to successfully capture market share. ·  Excellent communication skills with presentation experience to Fortune 500 company executives, internal stakeholders, industry organizations and more. Experience Hertz Global Holdings, Inc.                                                                                     September 2019 – April 2020 Brand Manager ·  Brand leader for Thrifty Car Rental – $700M in annual revenue across 300+ locations – responsible for Thrifty marketing efforts including brand management, product development, loyalty program, marketing campaigns, social and digital marketing efforts, partnerships, relationship management and more. ·  Hired to launch and execute national, integrated marketing campaign, putting the brand back on TV for the first time in 20 years. Driving total revenue growth, campaign delivered +40% increase in website visits, +40% increase in branded searches (industry +8%) and +47% increase in brand preference. ·  Developed and executed multiple consumer engagement platforms driving +$8M of incremental revenue for Thrifty Car Rental in under six months. ·  Led Brand Guideline and Identity Standards redesign, delivering benefit-backed brand positioning to differentiate Thrifty within the value car rental industry.  ·   Managed new partnership with Walmart providing touchless cargo van rental. Led go-to-market creative development and partner relationship.  NBC Sports Group: GOLF Channel                                                                     March 2008 – September 2019 Various Roles During Tenure · Consumer Engagement, Marketing Communications, Marketing Promotions, Brand Management. Promoted three times, previous titles: Marketing Coordinator, Marketing Specialist, Marketing Manager. ·  Led diverse teams that included fellow Managers as well as Specialists, Coordinators and Inters. ·  Managed key partner, sales and stakeholder relationships including PGA TOUR, LPGA TOUR, The R&A and Stoli Group®. ·  Developed branded marketing campaigns for marquee events, shows and businesses including The Open, The Ryder Cup, PGA TOUR LIVE, GOLF Channel Academy, GolfNow and more. ·  Regularly spearhead analytics projects to deliver insight-driven marketing concepts, seeking to match brand objectives/strategies with the GOLF audience via creative activations. ·  Managed a $420K budget for Marketing Communications and Marketing Promotions efforts. Personal Profile Education:          University of Central Florida – 2003 – 2007  B.S.B.A. GPA 3.622                                 Marketing Major. Mass Communications Minor.  Volunteering:    Pet Alliance of Greater Orlando: 2017 – 2019    Orlando ALS Association: Walk to Defeat ALS 2014 Committee Member  Awards:               2019 Gold Shorty Award Winner (Just Right Campaign starring Kenan Thompson) Two-time NBC Universal GEM Recipient (Team Player Award for Going Above and Beyond CableFaxTheFaxies Award for Sweepstakes and Games Marketing: First Place CynopsisSports Media Award for Fantasy Games: Honorable Mention