I'm extremely proactive and always looking to help others out.
Turning a monthly brief into a full fledged experiential campaign
A genuinely curious person with a passion for innovative strategy in the digital and social world. I graduated from The George Washington University in 2014 and dove straight into the advertising world. The beginning of my career was spent at McCann NY, as a social strategist, where I was able to launch a new Coca-Cola product, set the social strategy for a brand new MGM Resort and provide a bespoke branded experience with the Chick-fil-A Cows, among many other amazing opportunities. For my last few months at McCann, I transitioned to McCann Worldgroup working on the Global Strategy & Innovation team, supporting over 120 offices around the world. In this role, I was able to structure a program to educate office leaders about our owned social media methodology. Realizing I craved working on brands, I moved to Edelman Digital where I served as an Account Supervisor of Strategy & Insights working on their Consumer Electronics & Home Appliances. Currently, I’m at Giant Spoon as a Senior Social Strategist as my next adventure. Outside of the office, I flex my strategic muscles by freelance writing & work, as well as amazing experiences like judging the WARC Social Strategy Awards (2017) and serving as the Chairperson for GW’s Alumni Marketing & Advertising Industry Alliance. Past clients: Samsung Home Appliances & Consumer Electronics, MGM Resorts International, Jose Cuervo, Chick-fil-A, Coca-Cola, L’Oreal, Microsoft, Mucinex, Evolve, Tommee Tippee, New York & Company and New Business. www.KatePena.com