I have a strong balance between creativity, structure, and logistics.
I once planned a multi-day event to launch a brand to over 500 people.
I'm an accomplished beauty executive with achievements in branding, copywriting, product development, merchandising, marketing, strategic business development, and distribution strategy. In my 10-year beauty career, I've held positions at amika, ghd, BioIonic, WetBrush, Ouidad & Savor Beauty before starting freelance + consulting work. I'm a credible & respected beauty, wellness and lifestyle industry thought leader, and have proven results in developing beauty & wellness brands. My entrepreneurial approach has allowed me to successfully deliver strategic initiatives that drive brand growth & expansion.