Lorin McCann

I help business leaders take the guesswork out of their growth strategies with customer insights. Today, over 60% of B2B companies admit they don't know their customers. That means that over 60% of B2B companies are betting their growth outcomes on guesswork. To me, this is an exciting opportunity for leaders who invest in insights to become leaders in innovation, create more satisfying relationships with employees and customers, and gain the competitive high ground in 2019 and beyond.