Lucy Hunt

Marketing & Community Management Consultant April 2021 — January 2022

About the role - Community growth and management - Copywriting: UX, long form, advertising, product - Content strategy and audits - Email, push and paid marketing campaign creation - Brand voice development

Senior Marketing and Content Strategist November 2017 — April 2021

About the role wellio was acquired in 2018 by the Kraft-Heinz Company and our products transitioned to the Meal Hero brand name. You can learn more about what we built at https://weworkedwell.io/about - Develop, launch, manage, and optimize campaigns across channels. - Collaborate with team/designers to develop a variety of content marketing materials (e.g. email campaigns and landing pages) - Develop and implement creative approaches to acquire, retain, and reengage users - Write original, compelling copy and edit content for various mediums (e.g. ads, social, blog posts, newsletters) - Manage relationships with partners and vendors - Build programs for third-party content contributors (e.g. recipe bloggers and influencers) - Be responsible for in-product, marketing, and messaging content Part of a team that consistently crushed quarterly OKRs around acquisition and retention. At the time of our company closure, Meal Hero had a 4.8 App Store rating and 47% 1st month retention.

Program and Partnership Coordinator October 2016 — April 2017

About the role Responsible for all details of class planning and execution for Sprouts culinary camps in the spring, summer and winter and seasonal class series throughout the year. Able to problem solve in an ambiguous environment, and tackle challenges quickly as they arise. Act as primary point of contact between Sprouts and its restaurant, farm, and community partners. Meet with current partners and inspire new chefs and restaurants to lead engaging classes. Solicit new partners, find venues, manage logistics, handle registration, create and execute promotion strategy, correspond with parents and chefs, create exciting lesson plans, execute class and review. Have ownership mentality over projects.

Marketing & Partnerships Lead February 2020 — March 2021

About the role Built a platform to help teen girls find inspiration and authentic advice from successful women in STEM, arts, business, sports, medicine, and more. Our vision guided us to provide mentorship and a safe space to all the girls who needed support figuring out what they want to become when they grow up. befuturista.com