Growing up, my father had diabetes, so I grew up in a “no sweets” household. This led to an unhealthy obsession with sugar and sweets whenever I could get my hands on them outside the house. As I got older, these eating habits started to impact my physical and mental health - every sugar binge came with a crash and feelings of guilt afterwards. I started seeing better, healthier products popping up in so many parts of the grocery store, but the candy aisle remained full of sugar and artificial ingredients, and just felt stale (pun intended).
So I reached out to world-renowned chef Elizabeth Falkner, who’s known for her magical pastries and sweets. I told her I wanted to create better candy that’s low in sugar, made without artificial ingredients, but that still tastes delicious. She was immediately on board, and we got to work. And so BEHAVE was born, and eating candy became fun again! I can’t wait for you to feel like a kid again with us.
I was fortunate to have Mayssa coordinate a driver rewards project at Uber. Mayssa is very practical, focuses on results, and is quick to find or accept workarounds to problems that come up at the last minute, while not compromising on what needs to be delivered to meet her project's targets.