Mayssa Chehata background image on Rise Careers

Interests

Priorities
INDUSTRIES
Food and Beverages, Internet
EXPERTISE
Business Development, Sales
TEAM SIZE
11-50, 51-200, 201-500, 501-1000
LOCATION
Remote
Founding Story

Growing up, my father had diabetes, so I grew up in a “no sweets” household. This led to an unhealthy obsession with sugar and sweets whenever I could get my hands on them outside the house. As I got older, these eating habits started to impact my physical and mental health - every sugar binge came with a crash and feelings of guilt afterwards. I started seeing better, healthier products popping up in so many parts of the grocery store, but the candy aisle remained full of sugar and artificial ingredients, and just felt stale (pun intended).

So I reached out to world-renowned chef Elizabeth Falkner, who’s known for her magical pastries and sweets. I told her I wanted to create better candy that’s low in sugar, made without artificial ingredients, but that still tastes delicious. She was immediately on board, and we got to work. And so BEHAVE was born, and eating candy became fun again! I can’t wait for you to feel like a kid again with us.

Thriving on Your Own Terms ✨ Summit Replay
ONE37pm I sat down with ONE37pm’s Phil Toronto in the latest episode of Open Dialogue to discuss the Behave and consumer marketing.
Recommendations
1
Photo of the rising woman Marius Andreiana Founder, Product Manager

I was fortunate to have Mayssa coordinate a driver rewards project at Uber. Mayssa is very practical, focuses on results, and is quick to find or accept workarounds to problems that come up at the last minute, while not compromising on what needs to be delivered to meet her project's targets.

Experience

Behave
Behave
Greater New York City Area · 5 years, 3 months
Founder October 2019 — Current time
SoulCycle Inc.
SoulCycle Inc.
Greater New York City Area · 1 year, 6 months
Director of Business Development April 2018 — October 2019
Daily Harvest
Daily Harvest
Greater New York City Area · 1 year
Director of Business Development and Partnerships April 2017 — April 2018
Uber
Uber
Greater New York City Area · 2 years, 1 month
Greater New York City Area March 2015 — April 2017
About the role Brand Partnerships, Experiential Marketing, Sponsorships Board Member - Women of Uber
National Football League
National Football League
Greater New York City Area · 1 year, 8 months
Rotational Development Program July 2013 — March 2015
About the role Rotations: International, Media Business Development International, Commercial Business Development International, UK Office (based in London) Events, Strategy and Super Bowl Planning
National Football League
National Football League
New York City · 2 months
Summer Intern June 2012 — August 2012
About the role International Business Development
FAO
FAO
Remote · 2 months
Summer Intern June 2011 — August 2011
About the role Office of Corporate Communications & External Partnerships
OECD
OECD
Paris, France · 3 months
Summer Intern May 2010 — August 2010
About the role Global Forum on Transparency & Exchange of Information for Tax Purposes
SEE ALL EXPERIENCES (8)