Haute Hijab was born in 2010 out of a struggle familiar to many Muslim women – it was simply too hard to find comfortable, quality hijabs that made me feel confident. I couldn’t understand why such an important garment was so often treated as an afterthought. Clearly, I thought, we deserve better. I knew that creating the kind of hijabs we needed would mean taking matters into my own hands. Inspired by the Islamic tradition of ihsaan, doing everything with beauty and excellence, I founded Haute Hijab with my husband and co-founder Ahmed Zedan and immediately got to work. We spent months searching for the perfect fabrics to create hijabs, rigorously testing them to ensure they were breathable, comfortable, washable, durable and beautiful – everything you should expect from your hijab.