Melissa Bertenthal

Event Producer January 2006 — January 2007

Chief Operating Officer January 2015 — March 2018

Vice President of International Programs January 2009 — January 2015

Director of Program Advancement January 2007 — January 2008

About the role Integrated human-centered design principles with social entrepreneurship to effectively operate a multi-faceted 501(c)3 focused on women’s social and economic empowerment and community development in rural Afghanistan, providing fiscal, programmatic, organizational and strategic oversight and implementation.

Founder and Operator October 2018 — July 2020

About the role Identity Developer: Integrated visual design, content creation, and studio aesthetic to fashion cohesive identity and brand personality centered in DEI practices, reciprocity and elevating voices often unheard in the wellness industry. Community Creator: Forged relationships with local stakeholders across a diverse demographic. Crafted robust and active social platforms to elevate mission. Created purpose and buy-in for employees, clients and supporters through sustainer program and other innovative initiatives. Developed mutually-beneficial partnerships with online leaders, influencers and social communities. Growth Hacker: Used A/P testing, iteration and consumer feedback to identify PMF. Generated compelling content distributed through op-eds, blogs, e-blasts, and socials to build customer base from ground up. Drove traffic to website with strategic optimization, cross-partnership links, and simple sign-up forms. Converted leads to customers by curating genuine emotional connections. Program Manager: Developed systems to support consistency, oversight, and customer service. Established policies and procedures for general operations, customer care and human resources. Designed simple, cost-effective methods for capturing program metrics, fiscal oversight and customer retention.