We as women often multi-task intensely and care for others at the expense of ourselves. As a woman who lived this way, and burned out in crazy jobs, I've seen firsthand the importance of truly caring for yourself – on purpose. This led me to Asutra. At Asutra, we're passionate about helping people take care of themselves on purpose so they can get the most out of life – what we call active self care. Asutra offers over 50 organic, natural products – from natural solutions to help with pain relief and sleep to skincare to bath & body – so you can care for yourself the way you want.