Tyler Hailey

Account Manager & Influencer Manager October 2021 — June 2022

About the role • Served as the lead point of contact for all customer account management matters. • Designed and implemented social media strategies to align with business goals. • Generated, edited, published, and shared engaging content daily (e.g. original text, photos, videos, and news). • Generated outreach messaged to recruit influencer partners.

Video Talent & Digital Market Representative October 2020 — March 2021

About the role • Created marketing content with store inventory that was used on Nordstrom.com. • Provided relevant sales information to customers. • Worked to resolve customer complaints and involving management when necessary. • Built a strong customer rapport, scheduled personal styling appointments, and maintained sales goals.

Social Media Director & Content Creator July 2018 — September 2019

About the role • Created and managed content calendar. • Photographed and created daily content. • Created Instagram strategy for Nordstrom at The Grove, Nordstrom Local, and Project 18.

Public Relations & Social Media Coordinator January 2018 — January 2020

About the role Created content and managed tasks along with planning and executing promotional event, influencer parties, celebrity relationships, and client dinners • Took creative initiative to make content for Le Mieux’s social media accounts, as well as learn about their products to properly engage with followers • Developed and executed influencer marketing strategies and creative campaigns • Drafted and distributed press releases, fact sheets, and media invites, along with any other communication.