Valentina Soto

Social Media Coordinator July 2022 — September 2022

About the role • Created and executed a social media strategy that increased brand awareness by 20%. • Created videos, copywriting, and other assets to increase social media engagement and build the company brand. • Managed and grew the company’s YouTube, Instagram, and LinkedIn presence, which resulted in a 60% increase in social media followers. • Drove trac to the company YouTube channel through targeted SEO resulting in a 30% increase in YouTube views.

Marketing Manager September 2019 — April 2021

About the role • Led the development and execution of integrated marketing campaigns that generated an increase in brand awareness and new customer acquisition of 2.7x. • Increased email signups by 20% through A/B testing, including email content, CTA button color, and subject lines. • Planned and organized marketing events to promote the company and increase awareness by 20%. • Created engaging content for social media, which increased the number of followers by 15%.

Marketing Consultant January 2016 — March 2022

About the role • Increased clients website trac by 30% through development and execution of an online marketing strategy, which included SEO, PPC, and social media marketing. • Generated and presented creative ideas to clients that resulted in increased leads and ROI. • Leveraged social media platforms (Facebook, Twitter, YouTube, TikTok, LinkedIn, and Instagram) to grow the company's audience by 20% and increase total engagement by 15%. • Managed social media accounts for clients, including creating and publishing content, monitoring comments and replies, and scheduling posts.