Field & Channel Marketing Specialist, SLED

As a Field & Channel Marketing Specialist at Abnormal Security, you will plan, develop, and execute integrated regional and channel marketing programs such as webinars, trade shows, and executive events. This role requires collaboration with sales and channel partners to implement joint initiatives and support pipeline growth through account-based marketing strategies.

The ideal candidate for the Field & Channel Marketing Specialist role at Abnormal Security should have a minimum of 2 years of B2B marketing experience, preferably in the cybersecurity sector. You should also have strong skills in planning and executing successful marketing programs, and have experience measuring and reporting on campaign results.

In your role as a Field & Channel Marketing Specialist at Abnormal Security, you'll utilize various marketing automation tools like Marketo and CRM tools such as Salesforce to track and report on campaign performance metrics. Familiarity with business intelligence tools will also be beneficial for optimizing marketing strategies.

At Abnormal Security, you can expect a dynamic and collaborative work environment. The pace is fast, and every team member plays a crucial role in driving success. You will have the freedom to take ownership of your projects and have opportunities for professional growth in a supportive setting.

Travel is a part of the Field & Channel Marketing Specialist position at Abnormal Security, with an expectation of 10-15%. This travel will primarily support local, regional, and virtual marketing events, allowing you to engage directly with partners and customers.

When answering this question, focus on specific metrics and results that demonstrate the campaign's success. Discuss the goals, strategy, tools used, and the impact on sales or brand awareness, especially in relation to the cybersecurity sector.

In your response, highlight your experience with tools like Marketo and Salesforce to measure ROI and optimize results. Discuss specific metrics you monitor and how you use this data to make informed decisions on future campaigns.

Discuss the steps you take from initial planning to execution and follow-up. Emphasize your organizational skills, timeline management, and how you incorporate feedback for continuous improvement in future events.

Explain your strategy for building relationships, understanding their needs, and aligning marketing initiatives with their goals. Mention any specific techniques or communication tools you use to ensure both teams are on the same page.

Show your understanding of the SLED (State and Local Government and Education) landscape, focusing on procurement cycles and key challenges faced in this sector. Highlight how marketing tailored to this audience can lead to successful partnerships.

Share your perspective on different key performance indicators (KPIs) such as lead generation, conversion rates, and overall campaign ROI. Discuss how these metrics influence your marketing strategies and decisions.

Use this opportunity to discuss your organizational skills and any tools you employ to manage your workload efficiently. Highlight examples of how prioritization led to successful project execution under tight timelines.

Provide examples of how you have implemented account-based marketing strategies in previous roles. Discuss how you identified key accounts, personalized messaging, and collaborated with sales teams to drive results.

Talk about your approach to localizing content, understanding audience needs, and tailoring messaging for different stakeholders, particularly in the SLED market. Providing specific instances can bolster your answer.

Highlight how creativity helps in overcoming marketing challenges, engaging different audiences, and innovating campaign strategies. Provide examples where creative solutions led to enhanced engagement or success.