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Bilingual (French) Business Development Representative

Alta Material Handling is seeking a full-time Bilingual (French) Business Development Representative to report to our Livonia, MI branch.    Responsibilities include: Lead Generation & Lead Qualification Generate & Develop leads for the CRM through phone calls, e-mails, LinkedIn etc. Ability to work in a fast-paced environment and produce a high level of strong leads Enter Customer contact information in CRM as it is obtained. Effectively Communicate Alta products and services High amount of lead generation activity with ability to maintain a high level of customer relationship skills Manage and follow up on existing leads in the CRM Follow up on clicks from email blasts, ad campaigns and marketing initiatives. Maintain and expand database of prospects within assigned territory. Pushing qualified opportunities to account managers for further development. Update job knowledge by studying new product descriptions and evolving product lines Respond and filter incoming calls  Receives all incoming sales calls and directs them accordingly. Walk-in customer handling Greet all walk-in sales customers. Coordinate complex or more significant sales opportunities to the Outside Salesperson, providing complete customer contact information, project details and customer timeline/urgency Develop a thorough understanding of product lines, basic technical aspects, business cycle and customer support. Collaborate with regional sales team as well as fellow business development team Understand customer needs and requirements Training Attend Training classes and meetings as needed Assigned Field time with reps to learn the territory, industry and areas of focus Meet minimum weekly, monthly, quarterly and yearly results standards Incorporate Alta's Guiding Principles into daily activities Performs other duties as assigned Consistent, regular, and reliable attendance including being ready for work at the designated start time   Qualifications: Bilingual French & English written and verbal (mandatory) Associate’s or bachelor’s degree preferred Ability to identify immediate concerns providing quick and effective responses Strong problem solving and communication skills Strong organizational skills Strategic, competitive and collaborative Results orientated Computer programs – proficient with Microsoft Office (Word, Excel and Outlook) Language Skills - Intermediate: Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees of the organization. Desire to build your career. This role is designed as a feeder for future sales roles Reasoning Ability - Intermediate: Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations   Physical Demands/Work Environment: Physical/Sensory Functions: Regularly will use hands, sit, talk/hear, taste/smell; Frequently will stoop, kneel, crouch or crawl; Occasionally will climb or balance. Lift and/or Move Functions: Regularly will lift up to 25 pounds; Occasionally will lift up to 50 pounds Work Environment: Occasionally will work near moving mechanical parts

Average salary estimate

$55000 / YEARLY (est.)
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$50000K
$60000K

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What You Should Know About Bilingual (French) Business Development Representative, Alta Equipment Group

Join the dynamic team at Alta Material Handling as a Bilingual (French) Business Development Representative! Located in Livonia, MI, this full-time role is an exciting opportunity for someone who thrives in a fast-paced environment. In this position, you'll be at the forefront of our lead generation efforts, utilizing methods like phone calls, emails, and LinkedIn to create and develop valuable leads within our customer relationship management (CRM) system. Your ability to effectively engage and communicate our innovative products and services in both French and English will be key to building strong customer relationships. You'll manage and follow up on leads while conducting outreach from marketing initiatives, ensuring we maximize every opportunity. Collaboration is essential here; you’ll be working closely with our regional sales team and account managers to push qualified leads forward. You’ll have opportunities for training and field time to broaden your knowledge of our product lines and the industry. If you possess a bilingual advantage in French and English, along with strong problem-solving and organizational skills, we want to hear from you! This role acts as a stepping stone toward exciting future sales positions, so if you're eager to build a rewarding career while supporting Alta's guiding principles, consider applying today!

Frequently Asked Questions (FAQs) for Bilingual (French) Business Development Representative Role at Alta Equipment Group
What are the main responsibilities of a Bilingual (French) Business Development Representative at Alta Material Handling?

The Bilingual (French) Business Development Representative at Alta Material Handling is responsible for lead generation, qualification, and effective communication of Alta's products and services. This role involves reaching out to potential customers via phone, email, and LinkedIn, managing leads in the CRM, and collaborating with the sales team to develop opportunities further.

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What qualifications are required for the Bilingual (French) Business Development Representative position at Alta Material Handling?

To qualify for the Bilingual (French) Business Development Representative role at Alta Material Handling, candidates must be proficient in both French and English. An associate’s or bachelor’s degree is preferred, along with strong communication and organizational skills. Candidates should also possess an ability to solve problems effectively and have a basic understanding of Microsoft Office.

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How does the Bilingual (French) Business Development Representative contribute to Alta Material Handling's sales efforts?

The Bilingual (French) Business Development Representative plays a crucial role in Alta Material Handling's sales efforts by generating and qualifying leads, providing accurate customer information, and supporting account managers with essential data. This proactive role ensures a consistent flow of opportunities that can be developed into sales, thereby driving company growth.

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What is the working environment like for a Bilingual (French) Business Development Representative at Alta Material Handling?

The working environment for a Bilingual (French) Business Development Representative at Alta Material Handling is dynamic and collaborative. Representatives often work in an office setting, handling customer inquiries, engaging with leads, and working closely with the sales team. Occasionally, you may need to lift promotional materials or assist customers directly, adding variety to your daily tasks.

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What skills are important for a Bilingual (French) Business Development Representative at Alta Material Handling?

Important skills for a Bilingual (French) Business Development Representative at Alta Material Handling include excellent written and verbal communication in both languages, strong organizational abilities, problem-solving skills, and proficiency in Microsoft Office. Additionally, being strategic and collaborative will enhance your success in this role.

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Common Interview Questions for Bilingual (French) Business Development Representative
How do you approach lead generation as a Bilingual (French) Business Development Representative?

When addressing lead generation, I focus on utilizing multiple channels such as phone calls, emails, and LinkedIn outreach while tailoring my communication to resonate with each potential client. I prioritize consistency and follow-up to nurture leads effectively.

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Can you describe your experience in CRM management?

I have significant experience working with CRM systems where I track lead progress, document customer interactions, and maintain an organized database. I regularly update prospects’ information and ensure follow-up activities are logged appropriately.

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What is your experience with overcoming customer objections?

I handle customer objections by actively listening to their concerns and addressing them with relevant information and solutions. My goal is to understand their needs and build trust, thus increasing the chances of a successful resolution.

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How would you effectively communicate complex product information to a customer?

I simplify complex product information by breaking it down into easy-to-understand terms, offering practical examples, and highlighting the benefits relevant to the customer's needs. This approach helps keep customers engaged and informed.

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Describe a time when you achieved a significant sales target. What was your strategy?

I achieved a significant sales target by setting specific daily outreach goals, prioritizing follow-ups on warm leads, and leveraging marketing insights to tailor my approach to the prospects’ business needs. It was crucial to stay persistent and adapt quickly to feedback.

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How do you prioritize your workload as a Business Development Representative?

I prioritize my workload by assessing the urgency and potential value of each lead in my pipeline. I use a task management system to ensure follow-ups are completed on time and daily activities align with achieving my targets.

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What role does teamwork play in business development?

Teamwork is essential in business development as it allows us to share insights, collaborate on strategies, and support each other in nurturing leads. Sharing successes and challenges fosters a more productive environment.

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How do you stay updated on industry trends and product knowledge?

I stay updated on industry trends and product knowledge by participating in training sessions, attending webinars, reading industry news, and engaging with colleagues to share insights and best practices.

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What methods do you use to develop strong customer relationships?

I focus on personalizing communication, being responsive to inquiries, and following up regularly to ensure customers feel valued. Building rapport through genuine interest in their needs is key to developing trust.

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Why do you want to work as a Bilingual (French) Business Development Representative at Alta Material Handling?

I am drawn to the opportunity at Alta Material Handling because of the company's commitment to innovation and customer satisfaction. I believe my bilingual capabilities and passion for sales will contribute to building strong relationships and driving growth.

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Alta Equipment Company is a leading provider of industrial forklifts, heavy construction equipment and warehouse solutions in North America. Our core commitment is to provide outstanding service that exceeds our customers'​ expectations. By inve...

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Full-time, on-site
DATE POSTED
April 4, 2025

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