Senior Growth Engineer

As a Senior Growth Engineer at Ambrook, your core responsibilities include developing and running high-impact A/B tests, optimizing conversion funnels from user acquisition to activation, and building instrumentation and analytics dashboards to track key growth metrics. Your role will be pivotal in automating growth processes and improving marketing efficiency while collaborating with cross-functional teams.

To qualify for the Senior Growth Engineer position at Ambrook, you should have 5+ years of software engineering experience, including at least 3 years focused on growth or product engineering. Proficiency in TypeScript and React is essential, along with a strong background in A/B testing, data analysis, and familiarity with analytics tools and infrastructure.

At Ambrook, you can anticipate a collaborative and dynamic work environment where innovation thrives. You will be part of a world-class team, working directly with the Head of Growth and other key stakeholders to influence and shape growth strategies while contributing to meaningful sustainability efforts in agriculture.

The growth strategy for Ambrook focuses on optimizing user acquisition and retention techniques, enhancing conversion funnels, and implementing data-informed marketing initiatives. As a Senior Growth Engineer, you'll play a critical role in executing these strategies through structured A/B testing and the automation of various marketing and sales processes.

Success in the Senior Growth Engineer role at Ambrook will be gauged through the effectiveness of implemented A/B tests, improvements in conversion rates, and the overall enhancement of marketing performance. Additionally, your insights and analyses will be crucial for guiding future growth initiatives and optimizing operational efficiencies.

When discussing your experience with A/B testing, highlight specific tests you've conducted, the objectives you aimed to achieve, and what results you obtained. Emphasize your approach to hypothesis formulation, test execution, and how you measured success using analytics.

To optimize a conversion funnel, begin by analyzing each stage for drop-off points. Discuss utilizing analytics tools to identify weaknesses, implementing A/B tests to refine content and calls-to-action, and employing UX/UI best practices to enhance user navigation and engagement.

Discuss your methodology for integrating both approaches, ensuring that quick wins can be achieved through rapid experimentation, while still maintaining a vision for long-term growth that involves structured planning and alignment with broader company goals.

When approaching the construction of an analytics dashboard, explain your process of identifying critical metrics vital to growth. Discuss software tools you plan to use, the layout of the dashboard for clarity, and how you would ensure it remains user-friendly for both technical and non-technical stakeholders.

Highlight your proficiency in programming languages like TypeScript and React, along with your experience in data analysis and familiarity with tools such as Google Analytics. Explain how these skills help streamline growth initiatives and data-informed decision-making.

Share a specific example where you identified a manual marketing process that was time-consuming. Explain the solution you devised, the tools or platforms you utilized for automation, and how it improved team efficiency and results.

Discuss your strategy for simplifying jargon into relatable terms, using visuals or analogies when appropriate, and focusing on the 'why' behind a technical concept to emphasize its relevance and impact on business decisions.

Articulate your passion for driving user acquisition and conversion optimization, particularly within the context of sustainability. Discuss the importance of innovations in agriculture and how you envision your role contributing to the overarching mission of creating a more sustainable future.

Focus on key performance indicators such as conversion rates, user acquisition cost, return on investment (ROI) from marketing initiatives, customer lifetime value (CLV), and engagement metrics. Explain why these metrics matter and how they guide your growth strategies.

Emphasize the significance of user feedback in informing product development and marketing strategies. Discuss how you actively seek out this feedback, analyze it for trends, and incorporate lessons learned into your growth initiatives for continuous improvement.