Manager, Paid Search | Growth Marketing Team

As a Manager in Paid Search at DEPT®, your key responsibilities include driving the development and execution of high-impact paid search strategies, managing client accounts to meet performance goals, and mentoring team members on best practices in SEM. You'll analyze performance data, create tactical roadmaps, and facilitate effective communication with clients to ensure their objectives are met.

To qualify for the Manager position in Paid Search at DEPT®, you should have a minimum of three years of relevant experience, a solid understanding of SEM and bid management tools like SA360, and proven analytical skills. Strong communication and presentation abilities are also crucial for effectively conveying your strategies to clients and stakeholders.

DEPT® promotes ongoing professional development for its Paid Search Managers through mentoring opportunities, access to training sessions, and involvement in thought leadership activities. You'll have the chance to enhance your skills and expand your knowledge base, ensuring you remain at the forefront of industry trends and best practices.

As a Paid Search Manager at DEPT®, you can expect a collaborative and inclusive work culture characterized by innovation, open communication, and support for personal growth. The company values diverse perspectives and encourages its team members to share ideas and contribute to an environment where creativity can flourish.

The salary range for a Manager in Paid Search at DEPT® varies based on location but typically falls between $59,200 and $80,000. Factors such as experience, expertise, and organizational impact also play a role in determining the final salary offer.

When developing campaign strategies in Paid Search, I begin with a thorough analysis of client objectives, target audiences, and market conditions. I prioritize tactics based on potential impact and align them with clear performance KPIs. Collaboration with team members and ongoing monitoring of results allows for real-time adjustments to enhance campaign effectiveness.

I prefer using platforms like SA360 for bid management due to its robust features that allow for automation, reporting, and integration with various ad networks. This tool enhances our ability to optimize bids in real-time based on performance data, ultimately driving better results for our clients.

Success in a Paid Search campaign is measured through various KPIs, including click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS). I analyze these metrics regularly to identify trends, areas for improvement, and overall campaign performance.

In one campaign, we faced a sudden drop in performance due to unexpected changes in market dynamics. I responded by conducting a rapid analysis to identify the causes and collaborated with the team to pivot our strategy, optimizing ad placements and adjusting bids, which ultimately restored campaign performance.

I prioritize continuous learning by encouraging my team to attend training sessions, webinars, and industry conferences. We also regularly discuss new developments during team meetings, fostering an environment where sharing insights and knowledge is essential.

I have extensive experience using analytics tools like Google Analytics and custom dashboards to track and analyze campaign performance. These tools provide crucial insights that guide strategy decisions and optimizations.

To optimize PPC campaigns, I focus on keyword research, ad copy refinement, bid adjustments, and A/B testing of ad creatives. Regularly monitoring performance metrics enables data-driven adjustments that improve overall campaign success.

For underperforming ads, I initiate a detailed analysis to identify issues, whether they are related to targeting, ad copy, or bidding strategies. Based on my findings, I implement changes, conduct A/B tests, and monitor the results closely to ensure improvements.

To manage multiple client accounts, I use project management tools to prioritize tasks based on deadlines and impact. Regular communication with each client helps clarify priorities and expectations, ensuring all accounts receive the necessary attention.

A successful Paid Search Manager should possess strong analytical skills, effective communication abilities, and a deep understanding of SEM strategies. Leadership qualities and the ability to foster teamwork and collaboration are also crucial for achieving exceptional results and mentoring team members.