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Mgr - E-Commerce & Marketing Partnerships

Job Description

AMC Networks is home to many of the greatest stories and characters in TV and film and the premier destination for passionate and engaged fan communities around the world.

We create and curate celebrated series and films across distinct brands and make them available to audiences everywhere. Our portfolio includes targeted streaming services AMC+, Acorn TV, Shudder, Sundance Now, ALLBLK and HIDIVE; cable networks AMC, BBC AMERICA, IFC, Sundance TV and WE tv; and film distribution labels IFC Films and RLJE Films. The company also operates AMC Studios, our in-house studio, production, and distribution operation behind acclaimed and fan-favorite originals including The Walking Dead Universe and the Anne Rice Immortal Universe, and AMC Networks International, our international programming business.

We are currently seeking a Manager - E-Commerce & Marketing Partnerships to join our Consumer Marketing & Media team based in our New York, New York headquarters.

JOB RESPONSIBILITIES

  • Explore and craft unique e-commerce partnerships and strategies to further IP/brand awareness and foster fandom engagement 
  • Manage the day-to-day operations of AMC Networks direct-to-consumer and Amazon e-commerce stores, including TWDU Shop, AMC Shop, and Amazon Storefronts 
  • Prepare product listings, including imagery and metadata, for uploading and cataloging on DTC and Amazon channels. Maintain the homepages of AMC Networks DTC and Amazon e-commerce stores, updating on a regular basis to highlight new products and campaigns to align with AMC Brand Marketing and revenue priorities 
  • Oversee and work with various departments and external agencies to execute, track, and measure all product Marketing efforts including social media, on-air, CRM, and paid media 
  • Coordinate performance marketing with external agency, tracking budgets and monitoring ROAS on a daily basis across sales channels, and developing strategies to ensure maximal returns 
  • Contribute to all phases of marketing program development and execution to drive consumer product sales on e-commerce stores, calendarize and track campaigns and product launches  
  • Partner with key stakeholders to develop creative briefs and management of creative art asset creation and approvals for seasonal projects 
  • Conduct in-depth analysis of AMC Content (TWDU, Interview with the Vampire, Dark Winds and more) to identify consumer interests and trends, providing valuable insights to drive product development and ideation, supporting both internal teams and external partners  
  • Manage feedback and communication with internal stakeholders and external partners to ensure product concepts, packaging, and marketing materials are aligned with our brands, providing design feedback and brand assurance  
  • Vet assets, images, key art, etc. with legal for usage guidelines, marketing/PR for release dates, and distribute assets to partners 
  • Facilitate contracts for signature with internal teams, distribute fully executed contracts, and digitally file contracts and all legal documentation  
  • Coordinate internal product order requests and fulfillment for internal partners and teams 
  • Maintain inventory storage closet and work with external storage facility 
  • Stay abreast of recent industry trends related to franchise, licensing, location-based experiences, and general fandom, identify potential partners and products 
  • Collaborate with team on other special projects and brand-licensing partnerships

  

QUALIFICATIONS (Required & Preferred)

  • Bachelor’s degree  
  • 5-7 years of relevant work experience; experience working with Amazon a plus 
  • Ability to collaborate, take initiative, and juggle several projects in a fast-paced environment  
  • Excellent written, communication, and organizational skills  
  • Strong interpersonal skills to interact with all levels within a large corporate setting  
  • Proficiency with Content Management Systems (WordPress, Shopify, etc.) and Analytics (Google Analytics) 
  • Good working knowledge of Microsoft Suite (Word, Excel, PowerPoint, Outlook, SharePoint) and familiar with all social media platforms 
  • Familiarity and ease with photo-editing software (Photoshop) 
  • A passion and interest in consumer products, franchise/marketing strategy, and entertainment  
  • Experience with Project Management systems (Airtable, etc.) a plus 

The base compensation range for this position is $70,000 to $85,000 commensurate with experience. AMC Networks additionally offers a comprehensive benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Paid Time Off, Paid Parental Leave and Adoption Services, among other benefit plan options, subject to eligibility requirements. AMC Networks values the benefits achieved through in-office collaboration, but we provide our employees with the flexibility to work from home one day per week.

The Company is committed to policy of nondiscrimination in its employment and personnel practices. Applicants are considered for all employment without regard to race, color, religious creed, religion, alienage, citizenship, gender, gender identity, national origin, ancestry, genetic predisposition or carrier status, age, marital status, familial status, military or veteran status, status as a victim of domestic violence, stalking or sexual assault, sexual orientation, disability or any other characteristic protected by federal, state or local law.

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$70000K
$85000K

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What You Should Know About Mgr - E-Commerce & Marketing Partnerships, AMC Networks

Welcome to AMC Networks, where storytelling comes to life and passionate communities connect over the best in TV and film. We’re excited to invite you to become a part of our Consumer Marketing & Media team as the Manager - E-Commerce & Marketing Partnerships in our vibrant New York City headquarters. In this pivotal role, you'll dive into crafting unique e-commerce partnerships and strategies that amplify our brand's presence and enhance fan engagement. Imagine managing and optimizing our direct-to-consumer and Amazon e-commerce stores, including iconic platforms like the TWDU Shop and AMC Shop. Your keen eye for detail will help you prepare product listings, upload captivating imagery, and maintain dynamic online storefronts that align with our marketing priorities. As you collaborate with various departments and agencies, you'll track and measure the impact of marketing efforts, ensuring we achieve our consumer product sales goals. Your role won’t just be about numbers; you’ll conduct insightful analyses of our beloved AMC content to connect consumer interests with product development. In addition, you’ll oversee creative projects and help convey our brand message through compelling marketing materials. If you love the thrill of working in a fast-paced environment, possess strong analytical skills, and have a passion for entertainment, we’d love for you to join the AMC team.

Frequently Asked Questions (FAQs) for Mgr - E-Commerce & Marketing Partnerships Role at AMC Networks
What are the responsibilities of the Manager - E-Commerce & Marketing Partnerships at AMC Networks?

As the Manager - E-Commerce & Marketing Partnerships at AMC Networks, you will explore and craft innovative e-commerce strategies, manage daily operations of our direct-to-consumer and Amazon stores, and prepare compelling product listings. Additionally, you'll oversee marketing efforts across multiple channels, coordinate performance marketing strategies, and conduct analyses to understand consumer trends.

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What qualifications are needed to become a Manager - E-Commerce & Marketing Partnerships at AMC Networks?

To excel as a Manager - E-Commerce & Marketing Partnerships at AMC Networks, you should have a bachelor's degree and 5-7 years of relevant experience, ideally with some familiarity with Amazon. Strong communication, organizational skills, and proficiency in Content Management Systems and Google Analytics are also vital.

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How does AMC Networks support employee development for the Manager - E-Commerce & Marketing Partnerships?

AMC Networks fosters employee growth through a comprehensive benefits package that includes tuition reimbursement and a strong focus on career development. In the Manager - E-Commerce & Marketing Partnerships role, you will have opportunities to collaborate on special projects and expand your knowledge in franchise and marketing strategies.

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What is the work environment like for the Manager - E-Commerce & Marketing Partnerships at AMC Networks?

The work environment at AMC Networks is dynamic and collaborative. As a Manager - E-Commerce & Marketing Partnerships, you'll work alongside talented individuals who are quite passionate about entertainment and marketing. The team culture encourages creativity and proactive communication, with options for flexible remote work one day a week.

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What is the salary range for the Manager - E-Commerce & Marketing Partnerships position at AMC Networks?

The base compensation for the Manager - E-Commerce & Marketing Partnerships at AMC Networks is between $70,000 and $85,000, depending on experience. Additionally, AMC Networks offers a comprehensive benefits package, including health coverage and a 401k plan to promote overall employee well-being.

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Common Interview Questions for Mgr - E-Commerce & Marketing Partnerships
Can you describe your experience with e-commerce management?

In answering this question, share specific examples of e-commerce platforms you've managed, highlighting your role in creating product listings, analyzing performance metrics, and collaborating with marketing teams to drive sales. Show your comfort level with technology and e-commerce tools.

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How do you approach developing e-commerce marketing strategies?

Discuss your methodical approach, from market research and audience identification to crafting engaging campaigns. Emphasize any successful strategies you've implemented in previous roles, showcasing measurable results.

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What tools and platforms are you familiar with for performance tracking?

Highlight your proficiency with various tools like Google Analytics, Content Management Systems (e.g., Shopify, WordPress) as well as project management tools such as Airtable. Provide examples of how you've used analytics to drive decisions in past positions.

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How would you manage cross-departmental collaborations for marketing campaigns?

Illustrate your experience in fostering communication and collaboration between different teams. Share examples of how you've successfully coordinated multiple stakeholders to ensure that marketing efforts align with overall company goals without conflicts.

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How do you stay updated with industry trends and consumer preferences?

Discuss specific resources you rely on, such as industry reports, social media, and competitor analysis. Mention how you apply this knowledge to anticipate consumer needs and adjust marketing strategies accordingly.

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Can you provide an example of how you handled an underperforming marketing campaign?

Detail a specific campaign that didn't meet expectations. Discuss your analytical approach to identifying issues, the steps you took to pivot the strategy, and the eventual outcomes post-adjustment.

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Describe your experience with creative brief development.

Share the process you follow when creating a creative brief, including how you gather insights from stakeholders, define objectives, and outline key deliverables. Provide examples of successful campaigns that originated from well-crafted briefs.

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How do you prioritize tasks in a fast-paced environment?

Illustrate your organizational skills by discussing how you utilize tools and strategies to manage multiple projects. Share a specific example of how you effectively prioritized competing tasks to meet deadlines.

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What role do you believe marketing plays in e-commerce success?

Express your belief that marketing is crucial in establishing brand identity, driving traffic, and converting visitors into buyers. Discuss how you have previously contributed to enhancing the marketing strategies for e-commerce success.

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Why do you want to work as a Manager - E-Commerce & Marketing Partnerships at AMC Networks?

Convey your passion for the entertainment industry and how it aligns with your skills in marketing and e-commerce. Emphasize the exciting opportunity to work on beloved brands and contribute to fan engagement.

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AMC Networks is the ultimate destination for mold breaking, genre defying, and premier storytelling. Operating in over 125 countries worldwide, we’re the global leader in targeted subscription streaming and home to iconic and fan-favorite brands a...

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Full-time, hybrid
DATE POSTED
March 29, 2025

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