Paid Media Social Associate Manager
A part of the Inspire Paid Media In-House Team, the local biddable team manages Localized Paid Social Media campaigns for Inspire Brands across +30 designated market areas. This is a “hands-on-keys” role that is responsible for building social campaigns across Meta, Snapchat, TikTok, Pinterest, or Reddit, and optimizing campaigns to deliver improved performance.
This position sits in our Atlanta Support Center, with the expectation to be onsite 80% of the time.
RESPONSIBILITIES
Social Activation
Develop innovative, localized paid social approaches to drive guests into local restaurants, while managing separation from national campaign in partnership with the National social team.
Serve as the key hands-on-keys social trader, managing paid social media campaigns on a market-by-market basis.
Monitor campaigns to ensure appropriate pacing relative to budgets and targets.
Update and optimize budgets and insertion orders throughout the year based on brands’ needs.
Perform monthly billing and invoice reconciliation.
Manage the builds, tagging, reporting, and financial management for Paid Social campaigns across the portfolio.
Partner with Managers to support the various steps required to ensure proper asset alignment (including creative & traffic fulfillment) across media buys; this will include implementation and QA of tagging as necessary across in-house Paid Media buys for measurement reporting and accuracy.
Pull and structure data for weekly, monthly, and quarterly reporting and review with necessary stakeholders to impact optimizations and business decisions.
Support the integrated reporting of documents – including migration to dashboard reporting – as needed by cross-functional team members for internal and external purposes.
Maintain accurate record of budgets (planned v. actuals) and oversee the billing process for in-house Paid Media.
Proper management and reconciliation of all account budgets in accordance with media authorizations.
Interface with external/internal teams in managing requests concerning processes and deliverables. This will include but not be limited to internal brand and enterprise analytics teams and 3rd party auditors.
Attend and actively participate in regular status meetings (both internal and external) to help prioritize deliverables, takeaways/next steps, and timelines with Managers.
Demonstrate a “big picture” understanding of brands' marketing strategy and the role Paid Social plays.
Help in identifying key partners and tactics within planning windows for specific brands.
Effectively communicate both verbally and in writing with both internal and external stakeholders.
Agency and Cross-Functional Internal Teams Collaboration
Partner with internal & agency media analytics teams to measure the impact of ongoing campaigns and overall plans.
Partner with National Inspire team to ensure clear separation exists between National & Local investment.
Participate in Social Team meetings, workshops, QBR’s, & best practice development.
Partner with Media Strategy & Planning and Agency Planning teams to develop a learning agenda and testing roadmap based on the brands' objectives, insights, and key challenges.
EDUCATION AND EXPERIENCE QUALIFICATIONS
4-year Degree required.
2 – 5 years of relevant experience in marketing and/or media required.
Local media campaign experience is a plus but not required.
Hands-on keyboard Paid Social buying experience within Facebook, Snapchat, TikTok, Reddit, and Pinterest platforms.
Demonstrated experience in problem-solving and managing multiple tasks.
Account budget management through daily/weekly pacing, monthly and yearly goals.
Brand & Performance Media Campaign.
REQUIRED KNOWLEDGE, SKILLS, or ABILITIES
Ability to deliver results.
Excellent project management skills (proficiency in Excel/PPT will be key).
Ability to balance multiple priorities and meet project deadlines.
Excellent oral and written communication skills.
Ability to lead and influence others.
Personal integrity, humility, an appreciation for the power of true teamwork, and a sense of humor.
Passion for the restaurant industry and desire to train in our restaurants to learn operations.
A strong desire to help shape the future at Inspire Brands.
Self-starter personality who can operate with minimal supervision.
Strong ability to work closely with team members to solve problems, prioritize tasks, and manage time effectively.
A detail-oriented approach and a desire to achieve objectives accurately.
Solid quantitative and research skills, and proven data interpretation capability.
Ability to learn new systems and workflows.
We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.
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As a Paid Media Social Associate Manager at Inspire Brands, you're stepping into an exciting role with a hands-on approach to managing localized paid social media campaigns. Based at our Atlanta Support Center, you’ll be an integral part of the Inspire Paid Media In-House Team, charged with the responsibility of creating and optimizing campaigns across popular platforms like Meta, Snapchat, TikTok, Pinterest, and Reddit. Your mission? To bring guests into our restaurants by driving innovative, localized social media strategies that dovetail with national campaigns. Expect to monitor campaign performance closely, manage budgets, and ensure all creative assets align with our marketing goals. Collaboration is key; you'll partner with various teams, including media analytics and creative, to deliver the best possible outcomes. We're looking for someone with a solid marketing background—ideally 2-5 years of experience—who thrives in a fast-paced environment. With a mix of creative flair and analytical skills, you’ll be responsible for structuring data for comprehensive reporting and refining strategies based on performance metrics. This role demands a detail-oriented individual with excellent communication skills, capable of juggling multiple priorities and showing a passion for the restaurant industry. If you're a self-starter eager to make a difference at Inspire Brands, we can't wait to meet you!
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Inspire Brands was founded in February 2018 with a vision to invigorate great brands and supercharge their long-term growth. In an industry facing increasing disruption, our leaders saw an opportunity to build a restaurant company unlike any other...
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