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Strategic Account Manager

Company Description

Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company. We are Making Possible™ products and solutions that help advance the industries we serve, providing branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better connect brands and consumers. We design and develop labeling and functional materials, radio frequency identification (RFID) inlays and tags, software applications that connect the physical and digital, and offerings that enhance branded packaging and carry or display information that improves the customer experience. Serving industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive — we employ approximately 35,000 employees in more than 50 countries. Our reported sales in 2024 were $8.8 billion. Learn more at www.averydennison.com

At Avery Dennison, some of the great benefits we provide are:

  • Health & Wellness benefits starting on day 1 of employment
  • Paid parental leave
  • 401K eligibility
  • Tuition reimbursement
  • Employee Assistance Program eligibility / Health Advocate
  • Paid vacation and Paid holidays

Job Description

Avery Dennison is seeking a Strategic Account Manager (SAM) to join the Label and Graphic Materials North America Sales organization. This role is aligned to the Graphics business and will successfully exceed the expectations of our strategic (large) customers to deliver profitable growth with your assigned account(s).

Key responsibilities:

  • Responsible for all account activities related to the company’s largest, most important client(s)/customer(s).

  • Call on named major accounts to cultivate relationships, find opportunities and increase sales. Often coordinates the organization's entire sales efforts toward these customers.

  • Responsible for achieving optimum global, national or strategic sales consistent with budgeted profit and selling expenses.

  • Develop sales plans and budgets for achieving sales goals in conjunction with subordinate sales positions.

  • Implement value-enhancing service initiatives which will strengthen customer dependency.

  • Develop customer specific joint business alliance plans

  • Develop positive relationships with the Sales Team and accounts.

  • Work with Marketing to plan and implement for all or some of the organization’s product line national sales programs.

  • Provide product recommendations, samples, technical support, pricing and service information on demand.

  • Provide product quotes and actively use value-selling tools and skills.

  • Uncover and assess customer needs and develop and implement Value Proposition (Aligning Value).

  • Demonstrate products and/or services and provides assistance in the best application of product and/or services.

  • Creatively develop new applications for product lines.

  • Establish pricing programs and strategies. Secure optimum product positioning within target accounts.

  • Provide outstanding customer experience for business partners and prospects to develop long-term business opportunities.

  • Navigate sophisticated problems to determine the best solutions for customer needs.

  • Collaborate with other business units to evaluate volume, identify trends, ensure quality, and supervise budgets.

Qualifications

Education:

Bachelor’s degree required, MBA preferred.

Experience:

  • 6+ years experience, emphasizing strategic account management.

  • Demonstrated successful experience in a sales position that involved negotiating sophisticated transactions with upper-level management positions or similar experience.

  • Demonstrated ability to build and implement detailed account strategies. Ability to identify 2-3 critical focus areas in driving value creation.

Skills Competencies:

  • Excellent negotiation, financial, mathematical, and business acumen skills needed.

  • Skilled in communicating effectively with all levels of management on sophisticated business issues.

  • Skilled in preparing professional written proposals.

  • Detailed understanding of product and technical information.

  • Excellent customer service skills, oral, written and presentation skills.

  • Understanding of computer systems, such as Microsoft Office, Google, and function specific software.

  • Strong ability to work as part of a team.

Travel:

  • Minimum 60-70% travel to customers and other site locations internal/external meetings, etc.

The salary range for this position is $84,600 - $112,800/ year.

The hiring [base salary / wage rate] range above represents what Avery Dennison reasonably expects to pay for this position as of the date of this posting. Actual salaries will vary within the range, and in some circumstances may be above or below the range, based on various factors including but not limited to a candidate’s relevant skills, experience, education and training, and location, as well as the job scope and complexity, responsibilities, and regular and/or necessary travel required for the position, which may change depending on the candidate pool. Avery Dennison reserves the right to modify this information at any time, subject to applicable law.  

Additional Information

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status, or other protected status. EEOE/M/F/Vet/Disabled. All your information will be kept confidential according to EEO guidelines.

Reasonable Accommodations Notice

If you require accommodations to view or apply for a job, alternative methods are available to submit an application. Please contact (440) 534-6000 or [email protected] to discuss reasonable accommodations.

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CEO of Avery Dennison
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Average salary estimate

$98700 / YEARLY (est.)
min
max
$84600K
$112800K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Strategic Account Manager, Avery Dennison

As a Strategic Account Manager at Avery Dennison, you will step into a vibrant role focused on our Label and Graphic Materials North America Sales organization. This is not just any position; you’ll be the driving force behind our largest strategic accounts, cultivating relationships and spearheading initiatives that drive profitable growth. Imagine collaborating with major clients to uncover opportunities while also coordinating our company’s sales efforts to meet and exceed expectations. With a focus on developing tailored sales plans and budgets, you’ll find the role to be intellectually stimulating and financially rewarding. Your expertise will shine as you implement value-enhancing service initiatives and develop joint business alliance plans that highlight your innovative thinking. You’ll also have the chance to partner with our Marketing team to design impactful sales programs that align with our mission of delivering excellent value to our clients. Navigating complex challenges will be part of your day-to-day, and as you build and maintain robust relationships with both the Sales Team and our clients, you’ll contribute to creating outstanding customer experiences. If you’re ready to take your strategic account management expertise to the next level while working for a company that promotes sustainability and innovation, we’d love to hear from you!

Frequently Asked Questions (FAQs) for Strategic Account Manager Role at Avery Dennison
What are the key responsibilities of a Strategic Account Manager at Avery Dennison?

As a Strategic Account Manager at Avery Dennison, your primary responsibilities include managing relationships with our largest clients, developing tailored sales strategies to meet their needs, and ensuring profitable growth. You will also collaborate closely with the sales team and marketing to execute sales programs that align with our overarching business objectives.

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What qualifications do I need to apply for the Strategic Account Manager position at Avery Dennison?

To qualify for the Strategic Account Manager role at Avery Dennison, candidates should hold a bachelor's degree, with an MBA preferred. Additionally, you should have over six years of experience in strategic account management and demonstrate an ability to build and implement effective account strategies.

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What skills are essential for success as a Strategic Account Manager at Avery Dennison?

A successful Strategic Account Manager at Avery Dennison must possess excellent negotiation and communication skills, strong business acumen, and a detailed understanding of our products and services. Additionally, proficiency in Microsoft Office and other business-related software will significantly enhance your efficiency.

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How much travel is required for the Strategic Account Manager role at Avery Dennison?

The Strategic Account Manager position at Avery Dennison requires significant travel—about 60-70%—to engage with customers and attend internal meetings. This travel is essential for building relationships and understanding client needs firsthand.

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What is the salary range for a Strategic Account Manager at Avery Dennison?

The salary range for the Strategic Account Manager position at Avery Dennison varies between $84,600 and $112,800 per year. Actual salaries can differ based on criteria such as the candidate’s experience and skills, ensuring competitive compensation for qualified applicants.

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Common Interview Questions for Strategic Account Manager
How do you prioritize accounts and manage multiple clients as a Strategic Account Manager?

To prioritize accounts effectively, I assess each client's potential for growth and profitability. I use CRM tools to track interactions and ensure timely follow-ups, focusing on high-impact strategies for larger accounts while maintaining strong relationships with smaller clients.

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Can you describe a time you turned around a difficult client relationship?

Certainly! In my previous role, I encountered a client facing persistent issues with our service. I took the initiative to schedule a face-to-face meeting, fully listened to their concerns, then developed a tailored solution that directly addressed their issues, which ultimately improved our relationship and boosted their satisfaction.

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How do you identify opportunities for growth within strategic accounts?

I typically conduct a thorough account review, analyzing sales data, customer feedback, and industry trends. This information helps me identify gaps in offerings and potential new areas for upselling or cross-selling that align with the client’s strategic goals.

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What role does teamwork play in your success as a Strategic Account Manager?

Teamwork is crucial; as a SAM, I rely on marketing, product development, and customer service teams to deliver comprehensive solutions. Open communication ensures our efforts align, providing a seamless experience for the client, which significantly contributes to our success.

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Can you give an example of a value proposition you developed for a major client?

Certainly! For a key player in the e-commerce sector, I recommended a bundling strategy of our products that enhanced operational efficiency. By outlining potential cost savings and improved customer experience, we secured a long-term contract that drove revenue growth.

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How do you stay motivated in a role that requires significant travel and client engagement?

I find motivation in the relationships I build and the challenges I solve. Each client interaction is an opportunity to create value, and the travel often fuels my inspiration by allowing me to experience the unique aspects of our clients’ operations firsthand.

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What strategies do you use to handle objections from clients during negotiations?

I handle objections by listening actively to understand the clients' concerns fully. I then provide clarifying information and alternative solutions, reframing the conversation around how we can meet their needs while achieving mutual goals.

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Describe your approach to developing joint business alliance plans with clients.

I begin by researching the client’s business model and identifying overlapping goals. Then I facilitate discussions to establish mutual objectives, ensuring both parties are committed to driving collaborative success through tangible KPIs and performance metrics.

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How do you leverage technology to support your role as a Strategic Account Manager?

I utilize CRM software to manage leads and track interactions, ensuring no opportunity is missed. Additionally, I use data analytics tools to gain insights into customer behavior, which informs my sales strategies and enhances the relevance of my interactions.

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What is your approach to training and developing junior sales team members?

I prioritize mentorship and collaborative learning, regularly holding training sessions to share best practices. I encourage junior team members to shadow me in client meetings to provide real-world insights while fostering an environment of open communication and feedback.

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DATE POSTED
April 4, 2025

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