VP, Field & Partner Marketing, Americas

As the VP, Field & Partner Marketing at BeyondTrust, you will be responsible for developing and executing marketing strategies that resonate with both commercial and public sector markets. You'll lead partner marketing initiatives, cultivate relationships with strategic partners, and ensure alignment between sales and marketing efforts across the Americas. The role includes analyzing campaign performance and optimizing strategies to drive engagement and revenue growth.

To qualify for the VP, Field & Partner Marketing position at BeyondTrust, you should have a minimum of 10 years of experience in marketing roles focused on the Americas and public sector, with at least 5 years in leadership positions within partner/channel marketing. A Bachelor’s degree in Marketing, Business Administration, or related fields is required, and an MBA or advanced degree is preferred.

BeyondTrust is deeply committed to diversity and inclusion, believing that varied backgrounds contribute to a stronger team. In the VP, Field & Partner Marketing role, you'll actively foster this culture, ensuring that your strategies and partnerships reflect the diversity of our customers and the wider community. It's a key part of our values and critical to our success.

In the VP, Field & Partner Marketing role at BeyondTrust, you'll define and track various KPIs to assess the effectiveness of your marketing initiatives. This includes measuring brand awareness, customer engagement, pipeline acceleration, and overall ROI from marketing campaigns, giving you the insights needed to refine strategies continuously.

Collaboration is absolutely essential in the VP, Field & Partner Marketing role at BeyondTrust. You'll work closely with sales and marketing teams to ensure that go-to-market strategies align seamlessly with partner initiatives, creating a unified approach that drives success across all regions.

When answering this question, reflect on specific campaigns you've led, emphasizing your approach to developing partner relationships and the outcomes of those initiatives. Discuss how you tailor marketing strategies to align with partners' goals and the key performance indicators you used to measure success.

Focus on your collaborative approach by detailing communication tools and strategies that promote transparency and joint planning. Share practical examples of how you've synchronized efforts in previous roles to achieve common goals in terms of market engagement and customer acquisition.

Discuss your method for analyzing market data to identify segments and how you adjust your messaging or campaigns for local audiences. Provide examples of successful localization efforts that led to enhanced engagement and conversions.

Talk about the analytics tools you use to track marketing campaign performance. Highlight your analytical skills in identifying trends, adjusting your approaches accordingly, and share an example of a time you made data-driven decisions that led to an improved ROI.

Reflect on a collaborative and inclusive leadership approach you maintain, focusing on mentorship and growth opportunities for your team. Provide anecdotes that illustrate how you've cultivated a high-performance culture through empowerment and accountability.

Share your strategies for initiating discussions with partners, the process for co-developing campaigns, and how you ensure both parties benefit from the collaboration. Mention metrics for measuring the success of these programs.

Elaborate on your methods for keeping informed, such as attending industry conferences, following thought leaders, or engaging in relevant professional groups. Explain how you apply this knowledge to inform your marketing strategies.

Discuss your experience creating and managing marketing budgets, how you prioritize spending based on return on investment, and techniques you've employed to maximize budget efficiency while achieving marketing objectives.

Provide insights into your strategic planning process, including market research, identifying underserved segments, and tailoring marketing campaigns to reinforce BeyondTrust's brand presence. Use data-backed rationales to underscore your recommendations.

Convey your use of specific KPIs to define success, such as lead generation rates, customer conversion rates, and overall market penetration, alongside your strategies for continuous improvement based on performance analysis.