Senior Product Marketing Manager, AI Platform

As a Senior Product Marketing Manager at Box, you will be responsible for translating our AI platform's capabilities into relatable marketing content and demonstrations for both developers and business users. Your work will involve crafting comprehensive evaluations of the AI models, driving co-marketing initiatives with AI partners, and developing a robust content strategy that engages our target audience effectively.

To qualify for the Senior Product Marketing Manager role at Box, candidates should have at least five years of experience in customer or developer-focused positions, particularly with technical products or developer tools. A strong passion for AI, excellent communication skills, and a proven track record in building successful go-to-market strategies are essential.

Box is committed to fostering an environment of continuous learning and growth. As a Senior Product Marketing Manager, you will maintain deep expertise in the AI landscape and regularly update your knowledge of trends and competitor offerings. This position will also involve opportunities for professional development through collaboration with internal teams and external partners.

At Box, we pride ourselves on a collaborative and inclusive culture. Employees are encouraged to bring their unique perspectives to the table. The requirement to work in-office at least two days per week fosters team bonding and community, which we believe enhances creativity and engagement. We value diversity and work to create an environment where everyone can thrive.

Box offers a dynamic environment where employees can grow and advance their careers. As a Senior Product Marketing Manager, you can take on more strategic projects, participate in leadership development programs, and move across different roles within the marketing or product teams based on your interests and performance.

Discuss specific AI projects you've worked on, detailing your role and contributions. Emphasize your understanding of AI technologies and their applications within marketing strategies, showcasing your ability to translate complex technical details into compelling narratives.

Explain your approach to developing targeted content that resonates with developers, such as technical blog posts or demos. Discuss your experience in creating partnerships and leveraging co-marketing opportunities to enhance visibility and adoption.

Share your methods for staying informed, such as following industry thought leaders, attending webinars, and participating in relevant communities. Highlight your commitment to continuous learning and how it informs your strategies.

Provide an example of a specific campaign, the metrics you used to measure success, and the outcomes. Emphasize the thinking behind your strategy and how it was adapted based on patterns and insights gleaned from market research.

Discuss your experience in tailoring content to various audience segments by identifying their needs and preferences. Share techniques for developing engaging narratives that resonate with both technical and non-technical audiences.

Describe how you utilize data to guide your marketing strategies. Explain how you set measurable goals, analyze performance metrics, and adjust your approach based on data-driven insights.

Explain your open approach to receiving feedback and the importance of incorporating user insights into your materials. Detail how you have used feedback to iterate on and improve content in the past.

Outline your approach to breaking down complex concepts into relatable stories that connect with the audience. Discuss how you gather insights, identify key messages, and create a narrative that resonates emotionally and intellectually.

Discuss your approach to networking, communication strategies, and collaboration. Mention specific tools or methods you use to facilitate and sustain these relationships effectively.

Share a specific challenge, the steps you took to address it, and the lessons learned from the experience. Emphasize your problem-solving skills and ability to navigate complex situations.