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Sr. Growth Product Manager

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At Branch, we’re transforming how brands and users interact across digital platforms. Our mobile marketing and deep linking solutions are trusted to deliver seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution. Our Branch team consists of smart, humble, and collaborative people who value ownership over all. Everything we do is centered around creating a great product, team, and company that lives and breathes our motto: Build Together, Grow Together, Win Together.

Branch is looking for a Senior Growth Product Manager to drive customer acquisition, engagement, and retention initiatives. This newly created position opportunity will report directly to the VP of Product.

In this role, you will drive user growth and engagement! You will be responsible for the product vision for our growth initiatives and work across teams to bring it to life. You'll own the full feature lifecycle, build the growth roadmap, and track key metrics tied to user acquisition, feature adoption, and revenue. You'll also work closely with engineers, designers, and data scientists to create awesome user experiences.

As a Sr. Growth Product Manager, you’ll get to:

Product Strategy & Development:

Establish and execute the product vision for growth initiatives, building alignment across teams and leadership
Drive features through the full lifecycle: ideation, specification, development, release, and iteration
Build and prioritize the growth roadmap, balancing quick wins with long-term strategic initiative

Growth & Analytics:

Own key performance indicators that directly impact company goals, particularly around mobile user acquisition, adoption, and revenue
Establish a lightweight experimentation framework that drives rapid learnings and actionable insights
Design and execute A/B tests in collaboration with data science and engineering teams
Analyze user behavior data using mobile analytics tools to identify optimization opportunities
Develop and maintain growth models to track and forecast success metrics

Cross-functional Leadership:

Lead teams of engineers, designers, and data scientists to execute high-impact experiment
Partner with product designers to create engaging user experiences
Collaborate with marketing to align product features with acquisition and retention goals
Share insights and test results across teams to foster a culture of continuous improvement

You’ll be a good fit if you have:

At least 7+ years of product management experience, with 5 years of product experience directly related to growth and monetization
Proven track record in developing and executing growth strategies for various products
Experience in setting up and leading robust experimentation and A/B testing processes
Strong analytical skills and familiarity with metric-based product development
Excellent communication skills, capable of explaining complex technical concepts to non-technical stakeholders and influencing business decisions
Demonstrated ability to be resourceful, curious, and innovative
Experience leading projects and teams
Proactive self starter with strong bias for action
Bachelor’s Degree in Engineering, Business, Design, Psychology, Marketing, or equivalent
Advanced degree in Business, Computer Science, Design, Psychology, or equivalent
Extensive experience in fast-growing, consumer-facing apps that have strong subscription growth.

In accordance with applicable law, the following represents a reasonable estimated compensation range for this role: the estimated pay range for this role, if based in Denver, CO is $160,000 - $180,000 Please note that this information is provided for those hired in Denver, CO only. Compensation for candidates outside of Denver, CO will be based on the candidate’s specific work location. Actual compensation will be determined based on skills, experience, and geographic location and may be more or less than the amount shown above.

This role is 100% remote in Denver, CO. This role is not eligible for remote work in any other location.

This job posting will expire on April 7, 2025.

The salary range provided represents base compensation and does not include potential equity, which is available for qualifying positions. At Branch, we are committed to the well-being of our team by offering a comprehensive benefits package. From health and wellness programs to paid time off and retirement planning options, we provide a range of benefits for qualified employees. For detailed information on the benefits specific to your position, please consult with your recruiter.

Branch is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

If you think you'd be a good fit for this role, we'd love for you to apply! At Branch, we strive to create an inclusive culture that encourages people from all walks of life to bring their unique, diverse perspectives to work. We aim every day to build an environment that empowers us all to do the best work of our careers, and we can't wait to show you what we have to offer!

A little bit about us:

Branch is the leading provider of engagement and performance mobile SaaS solutions for growth-focused teams, trusted to maximize the value of their evolving digital strategies. The Branch platform provides a seamless experience across paid and organic, on all channels and platforms, online and offline, to eliminate friction and drive valuable action at the moments of highest intent. With Branch, businesses gain accurate mobile measurement and insights into user interactions, enabling them to drive conversions, engagement, and more intelligent marketing spend.

Branch is an award-winning employer headquartered in Mountain View, CA. World-class brands like Instacart, Western Union, NBCUniversal, Zocdoc and Sephora acquire users, retain customers and drive more conversions with Branch.

Candidate Privacy Information:
For more information on the data that Branch will collect through your application, and how we use, share, delete, and retain that information as part of our recruitment and employment efforts, please see our HR Privacy Policy.

Branch Glassdoor Company Review

4.2

Branch DE&I Review

4.3

CEO of Branch

Alex Austin

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What You Should Know About Sr. Growth Product Manager, Branch

At Branch, we’re on a mission to redefine how brands and users connect over digital platforms, and we’re seeking a talented Senior Growth Product Manager to join our innovative team in Denver, Colorado. In this exciting role, you'll take the lead on our customer acquisition, engagement, and retention initiatives. Reporting directly to the VP of Product, you will drive the product vision for growth while collaborating with engineers, designers, and data scientists to create amazing user experiences. You’ll have the freedom to own the entire feature lifecycle – from ideation to release and iteration, enabling you to build a growth roadmap packed with impactful metrics. Your strategic mindset will empower you to establish key performance indicators that directly tie to company goals, ensuring our mobile user acquisition and revenue objectives are met. This newly created position emphasizes experimentation, where you’ll design and execute A/B tests to refine our strategies based on users' behavior. If you have over 7 years of product management experience incorporating growth and analytics, possess excellent communication skills, and a knack for innovative solutions, then you might just be the perfect fit for Branch! We value a culture of collaboration and continuous improvement, so if you’re ready to grow alongside us and make a real difference, we can’t wait to hear from you!

Frequently Asked Questions (FAQs) for Sr. Growth Product Manager Role at Branch

What are the key responsibilities of a Senior Growth Product Manager at Branch?

As the Senior Growth Product Manager at Branch, your responsibilities will include establishing and executing the product vision for growth initiatives, managing the full lifecycle of product features, and owning key performance indicators that affect user acquisition and revenue. You’ll work collaboratively across teams to build a growth roadmap and drive user engagement through data-driven experimentation.