Growth and Partnerships Manager

The Growth and Partnerships Manager at Lightricks is responsible for driving performance through strategic partnerships and affiliate marketing efforts. Key tasks include collaborating with various internal teams, identifying and recruiting affiliates, negotiating contracts, and advising partners on best practices to maximize revenue. Additionally, the role involves analyzing market trends and partner insights to implement strategic improvements, ensuring user conversion, and engagement strategies are effective across multiple channels.

To qualify for the Growth and Partnerships Manager role at Lightricks, candidates must have a Bachelor’s degree in Marketing, Engineering, or a related field and at least 2 years of professional experience in affiliate marketing. Strong analytical skills, effective communication ability, and project management skills are essential, along with the capacity to work across different time zones. Experience in a SaaS company is considered an advantage.

The Growth and Partnerships Manager contributes to user growth at Lightricks by optimizing affiliate marketing strategies and establishing impactful partnerships with affiliates such as publishers and influencers. By analyzing data and market trends, they formulate strategies that boost traffic from various channels. Their ability to negotiate contracts and consult with partners helps drive revenue, showcasing how effective partnerships can set the stage for rapid growth.

Successful candidates for the Growth and Partnerships Manager role at Lightricks possess strong analytical skills, outstanding organizational abilities, and project management expertise. They should be adept at multitasking, have excellent communication skills, and a proactive 'can-do' attitude. Familiarity with data analysis tools and a solid understanding of key performance indicators (KPIs) is also crucial for prioritizing tasks and driving successful outcomes.

At Lightricks, the company culture encourages collaboration, creativity, and innovation. The Growth and Partnerships Manager will work closely with various teams, fostering a cooperative environment to achieve common goals. With a focus on individual impact and strategic decision-making, the culture promotes open communication and teamwork, allowing employees to thrive while helping to propel this AI-first company forward.

When discussing your experience with affiliate marketing, highlight specific instances where you successfully recruited affiliates or managed partner relationships. Emphasize your understanding of data analysis tools that are used to drive marketing decisions and how your past experiences can transfer to this Growth and Partnerships Manager role at Lightricks.

To address prioritization, share your methodology for assessing urgency and importance. Discuss how you leverage KPIs and data to inform your prioritization process, ensuring you meet deadlines and contribute to Lightricks' growth objectives effectively while juggling multiple projects.

In your answer, mention specific strategies, such as targeting influential publishers, leveraging social media channels, or attending relevant industry events. Explain how you would analyze potential affiliates' suitability based on performance metrics and ensure they align with Lightricks' brand values.

Discuss the methodologies you use for market analysis, including keyword research, traffic analysis, and competitor reviews. Explain how you would apply these insights to evaluate potential partnerships and refine marketing strategies at Lightricks.

Share a detailed example of a negotiation that resulted in a win-win scenario for both parties. Highlight your techniques for building rapport, understanding the other party's needs, and how you reached an agreement that benefited both your company and the partner.

Outline your strategy for listening to affiliate feedback, analyzing their performance metrics, and recommending actionable improvements that could help them meet revenue targets. Provide examples of how you've implemented successful enhancement initiatives in the past.

Explain your preferred tools and communication strategies that facilitate collaboration with remote teams. Discuss setting up regular check-ins and updates through various channels to ensure all parties remain informed and engaged despite time zone differences.

Discuss specific tools or software you have used for tracking affiliate performance such as Google Analytics or other affiliate management platforms. Explain how these tools give you insights into performance data and help inform your strategic decisions.

Share your routine for keeping abreast of industry trends, whether through following trusted digital marketing blogs, attending webinars, or participating in professional networks. Emphasize the importance of continuous learning in your professional development.

This is an opportunity to express your admiration for Lightricks' innovative approach and advanced technology in the creative space. Discuss how the company's mission aligns with your personal and professional values, and how you envision contributing to that mission as a Growth and Partnerships Manager.