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Partner GTM Leader

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Job Description:

The Partner GTM Leader will be responsible for developing and implementing a
partner sales strategy, programs, and processes essential to growing this segment of
the company. This position requires a successful track record of exceeding
expectations and a high degree of motivation and entrepreneurship. This role is a
high-impact, revenue-focused, and leadership position, that plays an integral role in
the overall success of the company.


In this role, the Partner GTM Leader will drive growth through collaborating with an
Aggregator Distribution partner to develop/nurture a focus reseller partner network.
You will be a hands-on leader responsible for executing on all aspects of the
business relationship with each partner including recruiting, qualifying, onboarding,
training, GTM strategy, and win/loss reporting. The role requires an individual with
strong leadership, sales and partnering skills. The ideal candidate possesses a
unique blend of business and technical skills; an ability to both envision process
improvements while driving the existing business; along with influencing skills and
the ability to collaborate with cross-functional constituencies to grow the business.
Additionally, they will facilitate proactive sales collaboration between their partners
and Broadcom ESD Product and Sales Organizations.


What You’ll Do:
• Working with focus partners, you’ll lead the development of resell strategy, the
management of relationships, and the management and close of a pipeline of
opportunities.
• Create strong relationships based on trust, integrity, and customer satisfaction to
effectively drive sales and repeat business with focus partners.
• Proactively develop and implement partner driven sales plays.
Support efforts to transition direct business where appropriate to management by
partners
• Manage a portfolio of focus partners with an established practice. Create and
maintain strong business relationships with assigned business partners at all levels
within the partner including executive, sales, marketing, and operations.
• Develop strong relationships with direct sales team and provide them with insight
into partnering strategies and best practices as well as partner capabilities.
• Drive partner alignment with sales and business strategy through proactive
communications on key initiatives such as products updates, program changes,
pricing changes, new product launches, key events, marketing efforts, sales plays,
etc.
• Support team's business partner sales activity and ensure alignment with direct
sales team and coordinate the involvement of appropriate resources including
solution engineering, support, marketing, product management and management
resources.
• Plan and execute annual business plan with top partners.
• Ensure partners are participating in enablement activities and trained and certified
on portfolio of products.
• Recruit and onboard new high potential partners.
• Provide management with regular sales reports (renewal health, forecasting and

pipeline), as well as competitive updates, channel trends and competitive strategies
to ensure maintains a competitive position with business partners.

What You’ll Bring:
• Bachelor's and 8+ years of experience in related software industry, with at least 7 years of SaaS
and/or subscription software experience.
• High level of integrity and dependability, with a strong bias towards action. Can
efficiently drive projects to conclusion through proactive planning, high attention to
detail, and the ability to hold stakeholders accountable.
• Deep understanding of value drivers in recurring revenue (subscription) business
models.
• Ideal candidate will be proficient in Spanish and/or Portuguese
• This position will be based in or near Latin America.

Job Description
The Partner GTM Leader will be responsible for developing and implementing a
reseller partner sales strategy, programs, and processes essential to growing this
segment of the company. This position requires a successful track record of
exceeding expectations and a high degree of motivation and entrepreneurship. This
role is a high-impact, revenue-focused, and leadership position, that plays an integral
role in the overall success of the company.


In this role, the Partner GTM Leader will drive growth through a focus reseller partner
network. You will be a hands-on leader responsible for executing on all aspects of the
business relationship with each partner including recruiting, qualifying, onboarding,
training, GTM strategy, and win/loss reporting. The role requires an individual with
strong leadership, sales and partnering skills. The ideal candidate possesses a
unique blend of business and technical skills; an ability to both envision process
improvements while driving the existing business; along with influencing skills and
the ability to collaborate with cross-functional constituencies to grow the business.
Additionally, they will facilitate proactive sales collaboration between their partners
and Broadcom ESD Product and Sales Organizations.


What You’ll Do:
• Working with focus partners, you’ll lead the development of resell strategy, the
management of relationships, and the management and close of a pipeline of
opportunities.
• Create strong relationships based on trust, integrity, and customer satisfaction to
effectively drive sales and repeat business with focus partners.
• Proactively develop and implement partner driven sales plays.
Support efforts to transition direct business where appropriate to management by
partners
• Manage a portfolio of focus partners with an established practice. Create and
maintain strong business relationships with assigned business partners at all levels
within the partner including executive, sales, marketing, and operations.
• Develop strong relationships with direct sales team and provide them with insight
into partnering strategies and best practices as well as partner capabilities.
• Drive partner alignment with sales and business strategy through proactive
communications on key initiatives such as products updates, program changes,
pricing changes, new product launches, key events, marketing efforts, sales plays,
etc.
• Support team's business partner sales activity and ensure alignment with direct
sales team and coordinate the involvement of appropriate resources including
solution engineering, support, marketing, product management and management
resources.

• Plan and execute annual business plan with top partners.
• Ensure partners are participating in enablement activities and trained and certified
on portfolio of products.
• Recruit and onboard new high potential partners.
• Provide management with regular sales reports (renewal health, forecasting and
pipeline), as well as competitive updates, channel trends and competitive strategies
to ensure maintains a competitive position with business partners.
What You’ll Bring:
• Bachelor's and 8+ years of experience in related software industry, with at least 7 years of SaaS
and/or subscription software experience.
• High level of integrity and dependability, with a strong bias towards action. Can
efficiently drive projects to conclusion through proactive planning, high attention to
detail, and the ability to hold stakeholders accountable.
• Deep understanding of value drivers in recurring revenue (subscription) business
models.

Broadcom is proud to be an equal opportunity employer.  We will consider qualified applicants without regard to race, color, creed, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability status, medical condition, pregnancy, protected veteran status or any other characteristic protected by federal, state, or local law.  We will also consider qualified applicants with arrest and conviction records consistent with local law.

If you are located outside USA, please be sure to fill out a home address as this will be used for future correspondence.

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Average salary estimate

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$100000K
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What You Should Know About Partner GTM Leader, Broadcom

Join Broadcom as a Partner GTM Leader in beautiful São Paulo! In this exciting role, you'll be at the forefront of developing and executing a partner sales strategy designed to catapult our market presence. Your mission? To foster and grow a dedicated network of reseller partners, guiding them through every step of the partnership—from recruiting and onboarding to training and strategizing for success. This is not just a job; it’s an opportunity to shape the future of our collaborative efforts with partners that drive revenue growth. You'll leverage your entrepreneurial spirit and proven leadership skills to cultivate trust-based relationships that ignite sales and repeat business. As you manage your portfolio of focus partners, you’ll work hand-in-hand with our sales teams to ensure that our joint initiatives align perfectly with our business objectives. Your insights will be invaluable as you analyze performance, report on renewal health, and adapt strategies based on market trends. If you're passionate about driving results, have a knack for nurturing relationships across various departments, and thrive in a fast-paced environment, Broadcom is waiting for you! Your expertise in SaaS, along with your ability to communicate fluently in Spanish and/or Portuguese, will be key in making a significant impact in this role. Discover a rewarding career while helping shape the future of our partnerships!

Frequently Asked Questions (FAQs) for Partner GTM Leader Role at Broadcom
What are the key responsibilities of a Partner GTM Leader at Broadcom?

The Partner GTM Leader at Broadcom is responsible for crafting and implementing a partner sales strategy that is essential for growing the company's revenue. This includes managing relationships with focus partners, creating reseller strategies, and leading initiatives to drive sales growth through these partnerships. You will also be tasked with recruiting and onboarding new partners, facilitating training, and providing insights into best practices to align with Broadcom's business strategy.

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What qualifications are required for the Partner GTM Leader role at Broadcom?

To qualify for the Partner GTM Leader position at Broadcom, candidates should possess a bachelor's degree and at least 8 years of experience in the software industry, including a minimum of 7 years in SaaS or subscription software. Ideal candidates will have strong sales and partnering expertise, with a deep understanding of recurring revenue business models, along with fluency in Spanish and/or Portuguese.

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How does the Partner GTM Leader contribute to Broadcom's revenue growth?

The Partner GTM Leader contributes to Broadcom's revenue growth by developing and nurturing strategic relationships with reseller partners to boost sales and market presence. By creating and executing targeted sales plays, aligning marketing efforts, and providing sales support, the Partner GTM Leader drives the successful transition of business opportunities from direct and existing partners.

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What tools and resources does a Partner GTM Leader at Broadcom use to manage partnerships?

A Partner GTM Leader at Broadcom typically utilizes sales reporting tools, partner relationship management software, and training platforms to effectively manage partnerships. Regular reporting on pipeline health, competitive updates, and effective communication with internal teams ensures that partnerships remain productive and aligned with Broadcom's goals.

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Is previous experience with reseller partnerships essential for the Partner GTM Leader position at Broadcom?

Yes, previous experience with reseller partnerships is essential for the Partner GTM Leader position at Broadcom. Candidates should demonstrate a history of successfully managing partner relationships, implementing sales strategies, and driving revenue growth through collaboration. This experience is crucial for developing the trust and integrity needed to build lasting and productive partnerships.

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Common Interview Questions for Partner GTM Leader
Can you describe your experience with developing sales strategies for channel partners?

When answering this question, focus on specific examples of how you've successfully crafted and executed sales strategies for channel partners in your previous roles. Share metrics or outcomes that highlight your impact, and discuss the methods you used to analyze their effectiveness, aligning them with the broader business goals.

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How do you establish trust-based relationships with partners?

To establish trust-based relationships, share techniques such as consistent communication, transparency in dealings, and a focus on delivering value to partners. Highlight instances where you've gone above and beyond to solve problems for partners or helped achieve their goals, thus solidifying that trust over time.

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What steps do you take to onboard new partners and ensure they understand the product offerings?

Discuss your approach to onboarding, including structured training sessions, providing comprehensive product documentation, and hands-on support. Emphasize the importance of understanding partners' needs and how you tailor your onboarding process accordingly to set them up for success.

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How do you handle conflicts between partners and internal teams?

Explain your conflict resolution process, such as maintaining open communication channels, seeking to understand both parties’ perspectives, and collaborating to find common ground. Provide a situation where you successfully mediated a conflict and the positive outcome that followed.

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What metrics do you use to evaluate partner performance?

Talk about the KPIs you track, such as sales revenue, partner activities, customer satisfaction scores, and engagement levels. Illustrate how you analyze these metrics to adjust strategies, support partners, and enhance their productivity effectively.

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How do you ensure alignment between partner sales activities and company objectives?

Describe your methods for regular communication with partners regarding business objectives, product launches, and strategic initiatives. Highlight how you maintain a feedback loop to gather insights that can inform the adjustments in strategy to keep everyone aligned.

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What is your experience with conducting win/loss analysis for partner sales?

Discuss any processes you have implemented to conduct win/loss analyses, including gathering feedback from teams and analyzing data to identify patterns. Emphasize how this information can be used to refine strategies and improve future partner engagements.

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Can you give an example of a successful partnership you developed?

Share a story about a partnership where your involvement led to significant growth for both parties. Include specific strategies you employed, any challenges faced, and how you collectively overcame them to achieve your goals.

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How do you stay informed about industry trends that may affect your partners?

Talk about the resources you use to keep informed, such as industry reports, networking in industry groups, and regular conversations with partners. Illustrate how this ongoing research allows you to proactively support your partners in adapting to changing market conditions.

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What approach do you take in recruiting new partners?

Explain the criteria you use to identify high-potential partners and describe your recruitment process. Share strategies like thorough market research, leveraging existing partner networks, and defining clear value propositions that attract desirable partners to collaborate with your team.

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Full-time, remote
DATE POSTED
April 8, 2025

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