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Head of APJ Sales

Job Description

Join the team redefining how the world experiences design.

Hello, g'day, mabuhay, kia ora, 你好, hallo, vítejte!

Thanks for stopping by. We know job hunting can be a little time-consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

Where and how you can work

Our flagship campus is in Sydney. We also have a campus in Melbourne and co-working spaces in Brisbane, Perth and Adelaide. But you have a choice in where and how you work, we trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals.

What you’d be doing in this role

As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.

We are looking for a highly motivated and strategically-minded executive sales leader to manage our go-to-market organisation to drive sales and expand our customer base across the entire APJ region including SMB, mid-market, and enterprise segments. You will build scalable sales programs that align with Canva’s strategic goals and enable rapid expansion to drive long-term revenue growth in APJ. At the moment, this role is focused on:

  • Leading and scaling the APJ sales organisation, managing a team of sales professionals.
  • Own and drive Canva’s ARR growth across APJ, with an eye toward long-term scalability.
  • Implement operational rigor in forecasting, pipeline execution, and sales discipline, ensuring data-driven decision-making.
  • Develop go-to-market strategies for high-growth and underdeveloped markets like SEA, India, and Japan.
  • Work cross-functionally with Product, Marketing, and Customer Success to ensure a seamless customer experience and strong retention rates.
  • Be a hands-on leader, actively supporting strategic deal-making and account growth.
  • Advocate for APJ market needs at Canva HQ, ensuring the region gets the necessary investment, resources, and strategic alignment.

You're probably a match if you have

  • A wealth of leadership experience in sales, go-to-market, or revenue growth roles within a high-growth SaaS or B2B tech environment.
  • A proven track record in building and scaling sales teams, managing SMB to Enterprise customer segments.
  • Strong understanding of APJ markets, including pricing models, cultural nuances, and regional GTM strategies.
  • Experience working cross-functionally with Marketing, Product, and Customer Success teams.
  • Operationally disciplined, with deep expertise in forecasting, pipeline management, and sales process improvement.
  • A proven leader, capable of hiring, developing, and retaining world-class sales talent.
  • Data-driven, with the ability to define and track key performance indicators (KPIs).
  • Customer-obsessed, with a deep passion for solving customer problems and driving business outcomes.
  • Someone who thrives in fast-paced environments, balancing execution with strategic thinking.

About the team

 

The APJ Sales team plays a critical role in Canva’s growth, driving expansion across one of our most diverse and high-potential regions. The team is responsible for developing GTM strategies, scaling pipeline generation, and ensuring strong enterprise adoption across Japan, Korea, India, SEA, and ANZ.

Our mission is to scale Canva’s B2B revenue, contributing directly to Canva’s broader business goals. The team partners closely with Marketing, Product, Customer Success, and Ecosystem teams to ensure that sales efforts align with Canva’s overall enterprise and market penetration strategies​.

As we expand, this team will establish Canva’s presence in underdeveloped APJ markets, focusing on strategic account growth, operational efficiency, and scalable sales processes.

Additional Information

What's in it for you?

Achieving our crazy big goals motivates us to work hard - and we do - but you'll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a range of benefits to set you up for every success in and outside of work.

Here's a taste of what's on offer:

  • Equity packages - we want our success to be yours too
  • Inclusive parental leave policy that supports all parents & carers
  • An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
  • Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally

Check out lifeatcanva.com for more info.

Other stuff to know

We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.

We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you!

Please note that interviews are conducted virtually.

#LI-JP1

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Average salary estimate

$150000 / YEARLY (est.)
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$120000K
$180000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Head of APJ Sales, Canva

As the Head of APJ Sales at Canva, you will be stepping into an incredible opportunity to lead a vibrant team, all while redefining how the world experiences design. Based in our flagship Sydney campus, you’ll have the flexibility to choose where and how you work, whether you prefer the buzz of the office or the comfort of your home. In this exciting role, you’ll manage our go-to-market organization and drive sales across the diverse APJ region, including SMB, mid-market, and enterprise segments. Your strategic mindset will be key in building scalable sales programs aligned with Canva’s goals, enabling rapid growth and long-term revenue across APJ. You’ll lead a team of passionate sales professionals dedicated to increasing Canva’s ARR, implementing data-driven decision-making, and advocating for the region's needs at HQ. Your insights into the unique APJ markets will guide your approach to developing go-to-market strategies, tackling cultural nuances, and ensuring a seamless customer experience. With Canva's ambitious mission, you’ll play a pivotal role in shaping our B2B revenue and establishing a strong presence in the APJ landscape. Join us to experience our supportive culture, incredible benefits, and the magic that makes Canva a great place to work!

Frequently Asked Questions (FAQs) for Head of APJ Sales Role at Canva
What are the key responsibilities of the Head of APJ Sales at Canva?

The Head of APJ Sales at Canva is responsible for leading and scaling the APJ sales organization, managing a team of sales professionals, and driving sales growth in diverse customer segments. This role includes developing scalable sales programs and go-to-market strategies to ensure Canva's ARR growth across the APJ region.

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What qualifications and experience are required for the Head of APJ Sales position at Canva?

To succeed as the Head of APJ Sales at Canva, candidates should possess extensive leadership experience in sales within high-growth SaaS or B2B tech environments. A proven track record in building and scaling sales teams, operational rigor in forecasting, and a strong understanding of APJ markets are essential.

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How does the Head of APJ Sales collaborate with other departments at Canva?

In the Head of APJ Sales role, collaboration with Marketing, Product, and Customer Success teams is vital. You will work cross-functionally to ensure sales efforts align with Canva’s overall enterprise strategies and to achieve strong customer retention and satisfaction.

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What is the work culture like at Canva for the Head of APJ Sales?

Canva fosters a dynamic and inclusive work culture where employees are encouraged to contribute their unique skills and backgrounds. As the Head of APJ Sales, you will embrace a collaborative atmosphere while leading your team to achieve ambitious goals and connect with colleagues across the APJ region.

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What are the career growth opportunities for the Head of APJ Sales at Canva?

At Canva, the Head of APJ Sales will not only lead a talented team but also have the opportunity to shape the APJ market strategies. As Canva grows, there are ample chances for career advancement, skill development, and the potential to influence the overall direction of the company's sales efforts.

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Common Interview Questions for Head of APJ Sales
How would you approach building a sales strategy for the APJ region as the Head of APJ Sales at Canva?

In building a sales strategy for the APJ region, I would start by conducting a thorough market analysis to understand local customer behaviors, preferences, and competitors. Developing tailored go-to-market strategies based on these insights, while ensuring alignment with Canva’s broader objectives will be key. Engaging with local stakeholders to gather their input would also be crucial for successful implementation.

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Can you describe your experience in scaling sales teams for diverse markets?

Certainly! I've successfully scaled sales teams by leveraging targeted recruiting strategies, comprehensive training programs, and establishing performance metrics. Focusing on cultural nuances and local market dynamics in APJ allowed my teams to connect with customers effectively and contribute to sustainable growth.

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What metrics do you consider essential to track as the Head of APJ Sales?

As the Head of APJ Sales, essential metrics would include ARR growth, customer acquisition cost, customer retention rates, and sales team productivity. Tracking these KPIs allows for data-driven decision-making and ensures that sales efforts align with Canva's overall objectives.

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How would you balance short-term sales goals with long-term strategic growth?

Balancing short-term sales goals with long-term strategic growth requires a dual approach. I would prioritize immediate targets while simultaneously investing in long-term initiatives, such as building strong client relationships and exploring untapped markets. This way, we can ensure sustainable growth without sacrificing current sales objectives.

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What leadership style do you utilize to lead your sales team effectively?

My leadership style is collaborative and empowering. I believe in setting clear expectations while allowing team members to take ownership of their roles. Regular feedback, recognition, and open communication help foster a motivated sales culture where everyone feels valued and encouraged to succeed.

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How would you handle a challenging sales situation or account as the Head of APJ Sales?

In challenging sales situations, I would first analyze the root cause of the issue, whether it’s related to customer needs, market conditions, or team dynamics. Engaging with the customer to understand their concerns is critical, and then developing a tailored action plan to address their specific requirements will help turn the situation around.

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Can you give an example of a successful cross-functional collaboration you’ve led?

Absolutely! In a previous role, I led a collaboration between the sales and marketing teams to develop a campaign targeting small businesses. By aligning our messaging and utilizing insights from both departments, we achieved significant market penetration, resulting in a 30% increase in leads within the first few months.

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What do you believe is crucial for maintaining a customer-first culture in a sales team?

Maintaining a customer-first culture is crucially tied to effective communication and empathy. Encouraging team members to understand the customer journey and actively seek feedback allows for better alignment of our offerings with customer needs, ultimately enhancing trust and retention.

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How do you stay updated on industry trends relevant to the APJ market?

Staying updated on industry trends involves a mix of regular reading of market reports, attending industry conferences, and engaging with professional networks. I also ensure to follow thought leaders on platforms like LinkedIn to stay aware of emerging trends and best practices within the APJ region.

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Why do you want to work as the Head of APJ Sales at Canva?

I am passionate about Canva's mission to empower creativity and design, and I see tremendous potential for growth within the APJ region. The opportunity to lead such a dynamic team, help shape the company's future, and influence customer experiences is incredibly appealing to me.

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Canva is revolutionizing the design process around the world. The company provides a user-friendly online platform that enables anyone to produce stunning, professional designs - granting them easy access to the realm of visual communication.

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CULTURE VALUES
Inclusive & Diverse
Diversity of Opinions
Passion for Exploration
Dare to be Different
Empathetic
Growth & Learning
BENEFITS & PERKS
Paid Holidays
Medical Insurance
Equity
401K Matching
Learning & Development
Social Gatherings
Flex-Friendly
Maternity Leave
Paternity Leave
Sabbatical
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
March 22, 2025

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