Content Marketing Associate

We’re looking for a detail-oriented and data-informed Content Marketing Associate to help grow ChowNow’s organic presence and improve content performance across channels. In this role, you’ll grow and support our content strategy and manage the execution through blog optimization, social media management, and research-driven content planning. You’ll manage our content calendar, optimize existing content for SEO and conversions, and lead key initiatives like case study approach and development. This role is a critical part of our content strategy and plays a hands-on role in shaping how we attract, engage, and convert our audience.

ABOUT US:

ChowNow’s vision is to become the leading North American platform connecting diners and independent restaurants for at-home dining.  The ChowNow Platform continues to grow its product offerings and bring restaurants and diners closer together. Our marketplace provides commission-free ordering for restaurants nationwide and diners with an ever-growing selection of independent restaurants. Our demand network provides diners with the ability to order where they’re already online, including Google, Yelp, Instagram, Snap, and many others.  And our white-labeled online ordering system provides restaurants with a branded experience for diners on their website and their own iOS and Android apps for a reasonable monthly fee regardless of order volume. To date, we’ve created over 20,000 apps for our restaurant partners – something that’s never been done before in our category. We operate this way because of our belief in being fair, sustainable, and equitable with our restaurant partners, and the same goes for our culture.

Diversity, teamwork, and mutual respect are among our core company values. We pride ourselves on giving our teams plenty of opportunities to make their mark. 

Join us and help ensure ChowNow becomes the diner’s first choice for socially responsible online ordering. Together we can preserve neighborhood flavor, one restaurant at a time. 

About the Position:

As the Content Marketing Associate, you will work with the Digital Marketing & Content Manager to assemble the overall content strategy and enhance our organic visibility. You will inform the content strategy with market research, competitor research and internal data analysis. You will be responsible for managing the audit and optimization of our current content, improving it for SEO factors and CTAs to improve conversions. Your ability to optimize content based on insights and research will be essential to driving ChowNow’s content growth. You will put together blog briefs for our content copywriter and review the blog copy provided. You will be responsible for managing our Reddit and Instagram accounts, sharing posts across platforms.

As we expand our content formats, you will work with the Digital Marketing & Content Manager to define scope, strategy and execution. To widen the reach of our content, you will work with our partners as well as cold outreach to acquire backlinks. In addition, you will be responsible for guiding our case study acquisition approach and creating high-converting content from our case studies. Collaboration is key to this role, as you will partner closely with teams across the organization, including Lead Nurture, Product Marketing, Marketing Operations, Sales, and Data. 

This role reports directly to the Digital Marketing & Content Manager; No direct reports.

This is a remote position based in the Greater Victoria Area (including Vancouver) in British Columbia, Canada.

WHAT WE LOVE ABOUT YOU:

You put restaurants first. You deeply understand the importance of local restaurants and put them at the center of everything you do. You aim to help them not only survive but thrive.

You celebrate diversity. You recognize that diversity and inclusivity matter. You’re committed to progress, which means everyone gets the support and resources they need, no matter who they are.  You have an ability to listen to other team members' ideas and can thrive in an environment that embraces individuality. Everyone’s voice counts.

You raise your hand. You consistently go above and beyond what is asked of you. You help your peers accomplish their tasks while also excelling at accomplishing your own. When you have a smart idea, you raise your hand and share it.

You keep reaching. You set clear ambitious goals. You don’t allow yourself to become complacent with where you’re at and what you’ve done, so you seek out new opportunities and challenges.

WHAT SUCCESS LOOKS LIKE: 

• Progress through our Ramp Camp (ChowNow’s New Hire Onboarding Experience)
• Familiarize yourself with our existing content marketing and case study strategies
• Establish strong relationships with internal teams, including Lead Nurture, Product Marketing, Marketing Operations, Sales, and Data as well as our copywriter
• Start an audit of our existing content and create a plan for where to begin optimizing
• Begin posting finalized blogs on our website

• Help develop Reddit and Instagram management strategies through best practice and competitor research
• Start optimizing previously identified content
• Be putting together our weekly blog briefs for our copywriter and reviewing the delivered copy
• Be managing our content calendar to ensure it stays up to date

• Be informing the next quarters content strategy through market research, competitor research and internal data analysis
• Have developed a robust case study approach and be executing on it to acquire content
• Be exploring trends and content formats, identifying opportunities to improve our content marketing
• Support in the execution of our backlink acquisition strategy and begin reaching out to sources
• Regularly assess content performance data and be making recommendations and adjustments based on findings

• You have 2+ years of experience in content marketing with a proven track record of driving results
• You have prior experience in content writing, video editing, email marketing, and/or social media marketing.
• You have strong analytical skills and are adept at using data, research and learnings to optimize content
• You’re highly organized, detail-oriented, and thrive in a fast-paced environment with multiple projects
• You have excellent written and verbal communication skills and collaborate effectively with cross-functional teams to align marketing efforts with business goals

• Expected Base Salary Range: $80,000 - $89,750 CAD
• Ongoing training and growth opportunities.
• Mental Health Coverage - we offer several programs to support your mental health and wellness goals.
• Unlimited paid vacation 
• Flexible work space (remote, hybrid, or travel-friendly)
• Fun and inclusive culture, summer and holiday get-togethers and lots of committees you can get involved in
• Comprehensive benefits plan (health, dental and short-term counseling)
• Dog-friendly downtown office in Victoria, BC (accessible by transit and close to a diverse range of restaurants) 
• In-office perks - building gym, regular team building activities, unlimited coffee, tea and hot chocolate, town hall snacks
• Employer-contributing student loan assistance program or continuing education reimbursement program 
• Employee Stock Incentive Plan.
• Consistent & fair leadership: we’ll share info, set clear goals, show you respect, and treat everyone fairly.
• Enough freedom to spread your wings while still holding you accountable.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. This is not intended to be an exhaustive list of all responsibilities, duties and skills required.

As one of ChowNow’s core values, “Celebrates Diversity”, we are committed to an inclusive and diverse work environment. ChowNow is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.  We are committed to developing a barrier-free recruitment process and work environment, if you require any accommodation, please let us know at your earliest convenience and we’ll work with you to meet your accessibility needs.

Information Regarding Recruiting Scams: ChowNow does not engage in outreach to prospective candidates by text message about employment opportunities, interviews, or employment offers, and we do not make job offers after only one interview. ChowNow does not ask candidates to submit sensitive personal information (Passport details, banking information, etc.) as part of the interview process. ChowNow employment offers are made by a ChowNow Talent Acquisition team member with a @chownow.com email address only. ChowNow does not ask candidates to provide funds to the company for onboarding, equipment, or supplies. If you receive an employment inquiry or employment offer from a non @chownow.com email address, consider it spam.  

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