Lead Product Manager, Growth - job 1 of 4

As a Lead Product Manager, Growth at ClickUp, your primary responsibilities will include executing growth strategies across multiple channels such as onboarding and activation, engagement, virality, and referrals. You'll prioritize initiatives, optimize distribution strategies for key product features, and collaborate closely with design, analytics, and engineering teams. Your role will also involve scaling up an experimentation process to identify quick wins and marketing opportunities, ultimately shaping our long-term growth strategy.

To qualify for the Lead Product Manager, Growth role at ClickUp, candidates should possess a minimum of five years of experience in product management, ideally focused on growth. This includes leading teams, managing roadmaps, and achieving measurable goals. Proficiency in running and analyzing experiments is crucial, and strong communication skills are a must. An analytical mindset, attention to detail, and a growth-driven attitude will also set you apart as an ideal candidate.

ClickUp is committed to fostering employee growth and development. As a Lead Product Manager, Growth, you'll have access to a professional development stipend, allowing you to pursue learning opportunities that enhance your skills. Additionally, our culture values hard work and continuous improvement, providing you with a supportive environment where you can share insights and collaborate with leaders to refine strategies that drive growth success.

The culture at ClickUp is vibrant and employee-centric. We prioritize the alignment of personal values with our company mission, encouraging everyone to express themselves and contribute fully. Our team believes in having fun while achieving serious goals, creating a space where your ideas are welcomed, and hard work is recognized. As a Lead Product Manager, Growth, you will be integral to shaping this culture and driving productivity.

As a Lead Product Manager, Growth at ClickUp, you'll work on a diverse array of projects focused on elevating user experiences and driving business metrics. This involves tackling growth challenges through data-driven experiments, refining onboarding processes, enhancing user engagement strategies, and exploring virality through referrals. You'll play a crucial role in shaping initiatives that have a direct impact on the company's growth trajectory.

To effectively develop growth strategies, I begin by analyzing existing data to pinpoint key user behaviors and bottlenecks. I prioritize initiatives based on their potential impact, employing a mix of quick wins and long-term investments. Collaborating with cross-functional teams is essential to align our tactics with overall business goals while ensuring resources are utilized efficiently.

Balancing short-term initiatives with long-term growth goals requires a clear roadmap. I establish KPIs that reflect both immediate outcomes and broader objectives. By using data to assess progress regularly, I can adjust our strategies accordingly, ensuring we remain agile while keeping our long-term vision in focus. This flexibility allows for quick pivots without losing sight of our ultimate goals.

Key metrics for measuring growth success include user onboarding rates, activation metrics, engagement statistics, and customer retention rates. Additionally, revenue growth and customer lifetime value are crucial for assessing overall business health. I prioritize metrics that align with our growth objectives and leverage analytical tools to track changes over time, enabling data-driven decision-making.

In my experience leading cross-functional teams, open communication stands out as vital. I foster an environment of collaboration where team members feel empowered to share their insights. Setting clear goals and defining roles ensures everyone is aligned, helping us work cohesively towards common objectives. I believe that diverse perspectives drive innovation, which ultimately contributes to successful product launches and growth initiatives.

When disagreements arise regarding product strategies, I facilitate open discussions that allow all voices to be heard. I encourage team members to present their arguments with data to support their views. This creates an environment of respect where we can examine conflicting ideas critically. If needed, I will step in to mediate and guide the team towards a consensus or a decision that aligns with our overall goals.

My experience with experimentation and A/B testing is extensive. I prioritize experiments that can lead to quick insights while ensuring they contribute to our strategic goals. I use frameworks that facilitate clear hypotheses and measurable outcomes. Analyzing results allows me to iterate on strategies effectively, and I always encourage learning from failures as much as from successes to drive continuous improvement.

To ensure effective communication with stakeholders, I utilize regular updates and visual reports that convey progress and insights. I make it a point to establish a feedback loop, inviting input at various stages of our projects. This not only keeps stakeholders engaged but also aligns our efforts with the overall business vision, fostering collaboration and transparency.

Understanding user journeys is critical for identifying friction points and optimizing growth. I analyze user behavior data to map out journeys, pinpointing areas where users may drop off. By addressing these issues—be it through improved onboarding experiences or targeted engagement strategies—I can facilitate smoother paths to conversion, ultimately enhancing our growth strategy.

Data analysis plays a foundational role in my decision-making process. By leveraging analytics tools, I can uncover insights that inform our strategies. I rely on both quantitative and qualitative data to provide a well-rounded view of user behavior and market trends. This analytical mindset ensures we make informed decisions that maximize growth opportunities.

Aligning team priorities with company goals starts with clear communication. I regularly communicate our overarching objectives and ensure that each team member understands how their work contributes to those goals. By structuring our roadmap around these priorities and regularly revisiting them, I create a cohesive focus that keeps everyone motivated and aligned with our mission.