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Growth Marketing Lead

Healthcare providers go into medicine to care for people, but end up losing valuable time each day to admin work and other workplace challenges. Time that could otherwise be spent helping patients. And patients end up suffering as a result. At Commure, we build solutions that simplify providers' lives and keep them connected to their patients so they can focus on doing what matters most: providing care. 

Our innovative suite of software and hardware – augmented by advanced LLM AI, RTLS, and healthcare workflow automations – boosts efficiency across every domain of healthcare, freeing up healthcare providers to spend more of their time caring for patients. Our growing suite of technologies include staff duress alerting, asset tracking, patient elopement, revenue cycle management, clinical documentation and intake, provider copilots, patient engagement and communication, home health, remote patient monitoring, and more.

Today, we support over 250,000 clinicians across hundreds of care sites around the country. And we’re only just getting started: Healthcare’s watershed moment for AI-powered transformation is here – so join us in creating the technology to power healthcare!

About the Role

As we enter our next phase of growth and reach a critical moment in the integration of AI into the healthcare fabric of the United States, we are seeking a Growth Marketing Creative Lead to drive revenue growth by aggressively scaling our paid marketing with high-quality, performant creative. This position will play a pivotal role in extending Commure/Athelas’ leadership in the digital healthcare field and further bolstering its status as the technology partner of choice for marquee health systems across the US, including HCA Healthcare (largest health system nationwide), Yale New Haven Health System, and many others.

This role is in-person five days per week at our Mountain View, CA headquarters.

What You'll Do

  • Oversee the production of creative assets (including image and video ads) on a day-to-day basis, assuming performance responsibility for paid social advertising results.

  • Collaborate with our design and product teams to develop high-quality messaging and media that illustrate product value propositions and key points of differentiation.

  • Implement, monitor, and maintain robust conversion tracking and analytics tools to 

    understand user behavior and assess creative performance at a granular level.

  • Collaborate with internal stakeholders to ensure objectives are met and aligned with overall growth marketing goals.

What You Have

  • Extensive prior experience with creative iteration (particularly on videos and creator partnerships) on paid social advertising channels.

  • Working knowledge of growth marketing topics beyond creative, such as conversion 

    tracking, landing page optimization, funnel analysis, lookalike audiences, and more.

  • Familiarity with tools like Mixpanel, Hotjar, and related services.

  • Expertise in Excel and excellent quantitative abilities for assessing performance.

  • Strong communication and organization skills, with sharp attention to detail.

  • Ability to multitask and prioritize in a fast-paced environment.

  • A proactive mindset with a willingness to learn and contribute to a collaborative team 

    environment.

Why you’ll love working at Commure + Athelas:

  • Highly Driven Team: We work hard and fast for exceptional results, knowing we’re doing mission-driven work to transform the country’s largest sector. 

  • Strong Backing: We are backed by top investors including General Catalyst, Sequoia, Y Combinator, Lux, Human Capital, 8VC, Greenoaks Capital and Elad Gil. 

  • Incredible Growth: Prior to our merger, Commure and Athelas had independently grown more than 500% YoY for three consecutive years. We’ve achieved Series D funding, have an industry-leading runway, and continue to scale rapidly. 

  • Competitive Benefits: Flexible PTO (pending specific geographical locations) , medical, dental, vision, maternity and paternity leave. Note that benefits are subject to change and may vary based on jurisdiction.

Commure + Athelas is committed to creating and fostering a diverse team. We are open to all backgrounds and levels of experience, and believe that great people can always find a place. We are committed to providing reasonable accommodations to all applicants throughout the application process.

Please be aware that all official communication from us will come exclusively from email addresses ending in @getathelas.com or @commure.com. Any emails from other domains are not affiliated with our organization.


Employees will act in accordance with the organization’s information security policies, to include but not limited to protecting assets from unauthorized access, disclosure, modification, destruction or interference nor execute particular security processes or activities. Employees will report to the information security office any confirmed or potential events or other risks to the organization. Employees will be required to attest to these requirements upon hire and on an annual basis.

Average salary estimate

$110000 / YEARLY (est.)
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$90000K
$130000K

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What You Should Know About Growth Marketing Lead, Commure + Athelas

At Commure, we're on a mission to transform healthcare, and we’re looking for a Growth Marketing Creative Lead to make a real impact. Based in our vibrant Mountain View headquarters, you’ll play a crucial role in scaling our paid marketing efforts with high-quality creative that resonates with our target audience. Imagine being the driving force behind innovative campaigns that not only elevate our brand but also enhance the lives of healthcare providers and their patients. Your day-to-day will involve overseeing the production of engaging creative assets like eye-catching image and video ads and ensuring they perform exceptionally well in the paid social advertising landscape. You’ll collaborate closely with our talented design and product teams to craft messaging that showcases the unique value of our cutting-edge healthcare solutions. If you have experience in creative iteration, conversion tracking, and a knack for using analytics tools, you’ll thrive in this role. We’re excited about the future at Commure, especially with the integration of AI into healthcare, and we believe your expertise can help us reach new heights. Let’s join forces to champion digital healthcare and transform the experiences of over 250,000 clinicians across the nation. If you're ready to jump into an exciting phase of growth and innovation where your contributions genuinely matter, we can’t wait to meet you!

Frequently Asked Questions (FAQs) for Growth Marketing Lead Role at Commure + Athelas
What are the responsibilities of a Growth Marketing Creative Lead at Commure?

As a Growth Marketing Creative Lead at Commure, your primary responsibilities will include overseeing the production of creative assets like image and video ads, driving performance in paid social advertising, and collaborating with design and product teams to create impactful messaging. You'll also implement and monitor conversion tracking and analytics tools to assess and optimize the performance of your campaigns, all aimed at extending our leadership in digital healthcare.

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What qualifications are needed for the Growth Marketing Creative Lead position at Commure?

Ideal candidates for the Growth Marketing Creative Lead role at Commure should have extensive experience in creative iteration for paid social channels, a solid understanding of growth marketing principles, and familiarity with tools like Mixpanel and Hotjar. Strong quantitative abilities, excellent communication skills, and a proactive mindset are essential for success in this fast-paced environment.

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What growth marketing tools should a Growth Marketing Creative Lead at Commure be familiar with?

A Growth Marketing Creative Lead at Commure should be familiar with tools for conversion tracking and analytics, such as Mixpanel and Hotjar. Knowledge of Excel for performance assessment is crucial. Additionally, understanding broader growth marketing strategies, including landing page optimization and funnel analysis, will be beneficial.

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What kind of team culture can a Growth Marketing Creative Lead expect at Commure?

At Commure, you can expect to work within a highly driven team that prioritizes mission-driven work to transform the healthcare landscape. The culture is collaborative, supportive, and focused on driving exceptional results, encouraging every member to contribute their unique insights and expertise.

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What benefits can a Growth Marketing Creative Lead expect when working at Commure?

As a Growth Marketing Creative Lead at Commure, you can enjoy competitive benefits, including flexible PTO, medical, dental, vision coverage, and parental leave options. We’re committed to fostering a diverse team and providing support to all employees to ensure they thrive within our organization.

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Common Interview Questions for Growth Marketing Lead
What experience do you have with creative iteration in growth marketing?

In answering this question, elaborate on specific campaigns where you developed creative assets, mentioning any metrics that showcase the success of your efforts. Explain how you approached iteration based on performance data and the impact it had on overall campaign goals.

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How do you measure the success of a marketing campaign?

Discuss several key performance indicators (KPIs) relevant to the campaigns you manage, such as conversion rates, return on ad spend, and engagement metrics. Mention tools you utilize for tracking and how you adjust strategies based on this data.

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Can you provide an example of a successful paid social advertising campaign you've led?

Prepare a detailed story about a campaign, focusing on the objectives, the creative process, and the outcomes. Highlight how you addressed challenges and the specific results that underscore the campaign's success.

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How do you keep up with the latest trends in growth marketing?

Share your strategies for staying informed, such as following industry blogs, attending webinars, and participating in networking events. Discuss any specific insights that have influenced your work or inspired new ideas.

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What tools do you find most valuable in your growth marketing efforts?

Mention the specific tools you’re adept at using, such as analytics and marketing automation platforms. Explain how each tool contributes to your campaigns and enhances your workflow, giving examples of how they've driven results in your previous roles.

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Describe a time when you had to collaborate with a difficult team member.

In your response, talk about the situation with tact and professionalism. Focus on your approach to communication and collaboration, emphasizing problem-solving methods to ensure project goals were met while maintaining positive relationships.

Join Rise to see the full answer
How do you approach landing page optimization?

Discuss your process for analyzing website performance, including A/B testing and user feedback. Mention specific metrics you track to evaluate success and improvement strategies based on the data gathered.

Join Rise to see the full answer
What motivates you in a marketing role?

Reflect on what drives your passion for marketing—whether it's innovation, measurable success, or making a positive impact in industries like healthcare. Share how this motivation translates into your work style and goals.

Join Rise to see the full answer
Can you explain the concept of lookalike audiences?

Provide a clear definition and discuss how lookalike audiences allow marketers to effectively target groups that share characteristics with their best customers. Mention any previous experience you've had with using this strategy successfully in campaigns.

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What role does data play in your decision-making process?

Illustrate the importance of data in shaping your marketing strategies. Talk about how you utilize data to inform every aspect of your campaigns, from audience targeting to creative adjustments, and provide examples from your past experiences.

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Commure is the first operating system designed for healthcare. By unifying disparate datasets, surfacing meaningful insights, accelerating performance through a suite of intuitive applications, and enabling seamless innovation across the industry,...

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Full-time, on-site
DATE POSTED
March 20, 2025

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