Group Product Manager, Ads

As a Group Product Manager, Ads at Coupang, your core responsibilities include product ownership for CMG Ads, defining product vision, strategy, and roadmap, and launching and improving ad products. You'll work closely with various teams to ensure alignment and to meet success criteria for our advertising solutions that benefit both consumers and advertisers.

To qualify for the Group Product Manager, Ads role at Coupang, candidates should possess 6+ years of product management experience in the advertising or recommendations domain. You should have a track record of successful product launches in complex environments, excellent communication skills, and the ability to navigate technical challenges. A master’s degree or MBA is preferred, along with experience in international and distributed teams.

In the Group Product Manager, Ads role at Coupang, you will leverage the latest advances in AI and machine learning to enhance the advertising stack. This involves rethinking traditional advertisements to create unique, high-quality experiences for users, ultimately improving the effectiveness of the ads for both customers and advertisers.

Coupang fosters a dynamic team culture defined by boldness and ambition. As a Group Product Manager, you’ll find yourself in an entrepreneurial environment that encourages innovation and hands-on involvement in projects, all while being supported by the resources of a large, established company.

Collaboration is key for a Group Product Manager, Ads at Coupang. You will need to align with various stakeholders, including business, engineering, and senior executives, to successfully define and execute strategies that enhance the advertising experience, ensuring scalability and performance for all users.

When discussing your product launch experience, focus on specific details such as your role in defining the product vision, the challenges you faced, and the metrics that demonstrated success. Show how your leadership and collaboration with cross-functional teams contributed to achieving remarkable results.

To effectively prioritize features, consider customer feedback, market analysis, and alignment with the overall business strategy. Discuss your process for evaluating impact versus effort and how stakeholder input influences your roadmap decisions, particularly for ad-related products.

Share your specific experiences with AI and machine learning projects, particularly those that relate to ads or user recommendations. Discuss how these technologies have enhanced product offerings and how you plan to utilize them in your role as a Group Product Manager at Coupang.

Discuss your approach to technical challenges, emphasizing open communication, collaboration, and understanding both the technical and business sides. Highlight how you work to translate technical complexities into strategic decisions that align with product goals.

Talk about your strategies for building relationships, which might include regular check-ins, clear communication of progress and challenges, and engaging stakeholders in the decision-making process. Demonstrate how fostering these relationships has led to successful collaborations.

Discuss the key performance indicators (KPIs) you consider vital for measuring ad product success, such as conversion rates, click-through rates, and customer satisfaction scores. Describe how you use data to inform product iterations and enhancements.

If you're familiar with Agile methodologies, describe your experience leading teams through sprints, managing backlogs, and facilitating stand-ups. Share how this process has improved product delivery timelines and team collaboration in your previous roles.

Emphasize the importance of user experience (UX) in product design. Discuss how you gather user feedback, conduct usability testing, and iterate on designs based on insights, ensuring that the ad products resonate with consumers and advertisers alike.

Explain your methods for staying updated on digital advertising trends, whether through industry publications, networking with professionals, attending conferences, or participating in relevant forums. Highlight how this knowledge informs your product management practices.

Discuss potential challenges such as navigating a rapidly growing market, ensuring alignment among globally distributed teams, and keeping up with technological advancements. It’s important to show your readiness to embrace these challenges proactively and strategically.