Senior B2B Copywriter (6 month FTC)

As a Senior B2B Copywriter at DEPT®, you will create clear and effective marketing copy for our clients' CRM campaigns, with a strong emphasis on the B2B audience. Your role involves providing feedback, establishing copy standards, and delivering creative messaging strategies that align with our clients' brand stories. You'll also facilitate brainstorming sessions and conduct competitive research for inspiration.

To qualify for the Senior B2B Copywriter position at DEPT®, candidates should have proven experience in B2B copywriting, preferably within an agency setting. Skills in editing, giving feedback, and a solid understanding of multi-channel digital copy are essential. Additional competencies in e-commerce or transportation technology, along with knowledge of social media best practices, are advantageous.

The application process for the Senior B2B Copywriter position at DEPT® typically involves submitting your CV and portfolio, followed by an initial screening interview. Qualified candidates will then participate in a second round of interviews, which may include practical assessments to showcase your writing and editing skills. DEPT® values diversity and encourages individuals from all backgrounds to apply.

At DEPT®, Senior B2B Copywriters benefit from a comprehensive package that includes healthcare options, a flexible hybrid working policy, generous paid vacation, and opportunities for professional development. Additionally, DEPT® supports well-being with mental health initiatives and has a strong emphasis on work-life balance, promoting a dynamic and inclusive work environment.

To prepare for an interview for the Senior B2B Copywriter position at DEPT®, review the company's portfolio and familiarize yourself with their clients and work. Be ready to discuss your past B2B writing experiences, your approach to feedback, and how you've pushed creative boundaries in your previous roles. Show your passion for storytelling and the unique voice of different brands.

When answering this question, highlight your specific B2B projects, the industries you’ve worked in, and the strategies you've employed to engage target audiences. Share examples of how your writing led to favorable outcomes, and emphasize your understanding of B2B dynamics.

Discuss the processes you follow to study and understand a client's brand voice. Share how you document guidelines and create checklists to maintain consistency, along with examples where you successfully adapted content for various channels without losing brand identity.

Mention techniques such as A/B testing, leveraging compelling headlines, incorporating strong calls-to-action, and using emotional triggers. Provide examples of past campaigns where your copy directly impacted conversion rates and user engagement.

Reflect on a specific instance where you received feedback and explain how you incorporated it to improve your work. Highlight your ability to accept constructive criticism and how it fosters your growth as a copywriter.

Discuss your research methodology — such as reading industry reports, analyzing competitor content, and engaging with subject matter experts. Emphasize the importance of deeply understanding the audience and industry challenges to create relevant and impactful content.

Stress your time management skills and how you prioritize tasks. You can mention techniques like batching your writing sessions and using outlines to streamline the process, and share examples of how you've successfully met deadlines without compromising quality.

Detail the objectives, your role in conceptualizing the campaign, the strategies employed, and measurable outcomes. This showcases your practical experience and ability to contribute to successful marketing efforts.

Share the resources you follow, such as industry blogs, forums, webinars, or professional organizations. Discuss your commitment to continuous learning and how it informs your writing strategies and adapt your approach.

Emphasize the importance of teamwork. Describe how you work with designers, marketers, and clients to ensure that the final output aligns with strategic goals. Highlight specific collaborations that resulted in enhanced project outcomes.

Discuss your method for facilitating brainstorming sessions, including how you encourage open dialogue, build on ideas, and ensure that all team voices are heard. Share how you leverage diverse perspectives to inspire creativity.