Growth Strategist

About Dockwa

Dockwa is on a mission to modernize the $230+ billion marine industry. Founded in 2015, we started by streamlining how boaters and marinas connect through real-time transient slip bookings, and quickly expanded to provide a full operating system for marinas nationwide—automating workflows, increasing revenue, and delivering efficiencies across the board. But we’re just getting started. Our ambition is to bring modern, impactful technology solutions to an industry that has traditionally been offline, and we’re looking for passionate individuals to help us lead the charge.

Our Mission

We believe in transforming a historically traditional industry by empowering marinas with intuitive, powerful software. By building an all-in-one platform that integrates reservations, payment processing, and workflow management, we aim to elevate the operational efficiency of our partners and create a seamless customer experience for boaters.

Our Culture

Dockwa thrives on a culture of collaboration, innovation, and ownership. We value autonomy and the spirit of learning-by-doing. Our team members are driven by a shared goal: to redefine an entire industry. We champion a culture where people feel connected to our core values—operating with integrity, focus, and the curiosity to solve real-world problems every day.

Growth at Dockwa

Dockwa’s small, nimble Growth team is focused on scalable, sustainable customer acquisition and retention, through both traditional product-led growth methods and by leveraging our massive boater network as our salesforce. We operate at the intersection of product, sales, and marketing to fuel Dockwa’s expansion.

Our approach includes:

Optimized sales funnels that nurture marinas from awareness to full adoption.

Growth loops that leverage boater engagement to generate marina sign-ups.

Lifecycle automation that improves activation, conversion, and retention.

Data-driven experimentation to continuously refine our strategies.

About the Role

We're seeking an ambitious, technical, highly autonomous, and intellectually curious Growth Strategist to come in at the ground floor of Dockwa Growth to build the future of our Go to Market motion. Reporting to our Head of Growth, you'll work at the intersection of marketing, operations, sales, and product— leveraging network effects and marketplace interactions to deliver predictable opp creation and revenue growth for Dockwa’s Marina Software products.

This role is perfect for someone who can talk B2B Marketing-shop with the best of them, but is primarily energized by and skilled in building sustainable GTM Growth loops from start to finish. Part Product Manager, part RevOps Engineer, part Growth Marketer, the ideal candidate will have expertise in growth strategy, sales funnel optimization, and technical implementation using Intercom and HubSpot; in other words, you know how to improve a sales funnel with tech and how to implement your approach. Experience with the marina and boating industries is important to this role - we work in a unique industry and are looking to get started quickly with someone who is familiar with our buyer persona, their challenges, and their motivations. Extra points if you’ve held a Growth role at a SaaS-enabled marketplace.

Key Responsibilities

Customer Growth Strategy. Design and orchestrate end-to-end buyer journeys from ICP identification to revenue conversion. Develop and implement product-led strategies that identify, engage, and convert high-value accounts with speed and minimal human intervention

Campaign Development and Implementation. Use Intercom and HubSpot to build automation and nurture campaigns that guide marinas through the funnel—from awareness to full adoption. Write and embed into campaigns compelling content and case studies to demonstrate Dockwa's ROI to marinas.

Data & Optimization. Develop testing strategies to optimize conversion rates across Dockwa's conversion channels. Analyze funnel performance, campaign effectiveness, and customer behavior to inform continuous improvement.

Cross-Functional GTM Collaboration. Partner with leadership to align GTM strategy and resources with company objectives. Partner with sales to generate and qualify high-intent leads. Partner with customer success to drive retention and expansion, increasing marina lifetime value. Partner with product and engineering teams to enhance in-product growth loops and conversion mechanisms.

What Success Looks Like

Build & optimize a unified buyer journey that consistently converts ICP accounts, Develop scalable, automated systems that drive predictable revenue growth. Create & execute experiments that improve conversion rates & lower CAC. Establish metrics & frameworks to measure and improve GTM effectiveness

Qualifications

- 4-7 years of experience in growth marketing, revenue operations, product-led growth, or similar technical GTM roles, preferably in a B2B SaaS environment

- Proven track record of building & optimizing revenue-generating systems

- Experience with automation tools & ability to create scalable workflows; expertise with Intercom and HubSpot is a major plus here

- Excellent communication skills that support both customer engagement (can you make a compelling case to a marina?) and internal stakeholders (can you get buy-in from your teammates for your ideas?) 

- Willingness to own end-to-end campaign implementation, including content development

- Comfort with both ambiguity and constraints

- Creative problem-solver with a passion for continuous learning and innovation.

What We Offer

Meaningful Work: Contribute to shaping the future of boating by redefining an entire industry.

Competitive Compensation: We offer attractive salaries and performance-based bonuses.

Fully Remote: Work from anywhere in the U.S.

Comprehensive Health Coverage: Medical, dental, and vision insurance nationwide.

401K Matching: A robust plan to invest in your future.

Pay-for-Performance Bonuses: We reward results.

Referral Bonuses: Great people know great people.

If you're a scrappy, talented, creative Growth leader with a passion for the marine and boating industries, eager to make a lasting impact on the space, we'd love to hear from you.

Dockwa is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, genetics, disability, age, or veteran status.