Associate Manager, B2B Retention Marketing, DoorDash for Business

An Associate Manager, B2B Retention Marketing at DoorDash for Business is responsible for developing and executing CRM strategies to boost user engagement and retention. This includes creating personalized communications, managing campaign strategies from start to finish, and collaborating with cross-functional teams to enhance the customer journey through various channels like email and SMS.

Candidates for the Associate Manager, B2B Retention Marketing job at DoorDash for Business should have 4-6 years of marketing experience, with at least 3 years focused on lifecycle and retention marketing. Familiarity with CRM tools, strong analytical capabilities, and excellent stakeholder management skills are highly valued for this position.

Success in the Associate Manager, B2B Retention Marketing position at DoorDash for Business is defined by measurable improvements in customer engagement and retention metrics. This includes effectively utilizing CRM channels, executing innovative marketing campaigns, and continuously analyzing and iterating on strategies to meet and exceed business goals.

DoorDash for Business offers a dynamic and fast-paced work environment that encourages innovation and collaboration. As an Associate Manager, B2B Retention Marketing, you'll be part of a customer-obsessed team that values your contributions and provides a supportive atmosphere to navigate challenges together.

DoorDash for Business invests in the growth of its employees, offering opportunities for professional development, mentorship, and career advancement. As an Associate Manager, B2B Retention Marketing, you will gain exposure to cross-functional teams, enhancing your skills and expertise in marketing and management.

When answering this, focus on specific strategies you've implemented in previous positions that led to improved customer retention. Highlight your analytical skills and how you've used data to inform your decisions. For example, discuss a particular campaign that succeeded in enhancing user engagement and the metrics you tracked.

To answer this effectively, illustrate your organizational skills and the methods you use to prioritize tasks—like using a project management tool or establishing urgent timelines. Share examples where your prioritization led to successful project outcomes in your previous marketing roles.

Mention specific CRM tools, such as Braze or Salesforce, and describe how you've utilized their features to build campaigns. For instance, you could share successful segmentation strategies or automated workflows that improved user engagement in past projects.

Talk about a specific campaign that presented difficulties, like low engagement rates. Illustrate how you gathered feedback, analyzed data, and made adjustments that ultimately turned the campaign around, emphasizing your problem-solving skills.

Discuss your analytical toolkit—mention specific metrics you focus on, such as open rates or conversion rates, and how you use these insights to refine future campaigns. Provide an example of how analytics helped improve a campaign outcome in your experience.

Emphasize your strong interpersonal skills and give examples of how you've successfully collaborated with various departments. Outline your process for sharing information, gathering insights, and maintaining open lines of communication to ensure everyone is aligned.

Define personalization in the context of marketing. Share specific tactics you’ve used, like tailoring email campaigns based on user behavior. Highlight the importance of understanding user needs and preferences in enhancing the customer experience.

Explain that you welcome constructive feedback as an opportunity to grow. Share a story of how feedback led to a significant adjustment in your approach, positively impacting campaign results and your relationships with stakeholders.

Detail a lifecycle marketing program you designed, outlining the target audience, objectives, and results achieved. Focus on how you measured success and the marketing channels that were most effective in driving user engagement in that program.

Express your excitement about DoorDash’s mission and its approach to business marketing. Highlight specific aspects of the company culture or its innovative solutions that resonate with you while explaining how your background aligns with their goals.