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Director Lifecycle Marketing

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🔍Why we’re looking for you

Are you a passionate and creative marketer with a knack for email campaigns and customer relationship management (CRM) but also love data and analytics? If so, we have an exciting opportunity for you to join our team! As a Director of Lifecycle Marketing and part of the larger Growth team, you will be responsible for building out our lifecycle marketing program from scratch. We are seeking an experienced and results-driven individual to develop and execute data-informed marketing strategies that guide customers through every stage of the journey, from acquisition to retention and advocacy. This role is central to ensuring leads have a frictionless and personalized experience, driving engagement, long-term loyalty, and lifetime customer value (LCV) As the Director of Lifecycle Marketing, you will oversee email marketing, automated workflows, lead segmentation, and retention strategies, with a focus on optimizing the lead funnel across various touchpoints.

💥 The impact you will have

Design and execute end-to-end lifecycle marketing programs that align with customer needs at different journey stages.
Lead the development of personalized retention strategies, focusing on increasing customer lifetime value, reducing churn, and enhancing engagement. Segment and target customers effectively using data-driven insights and create tailored campaigns for each lifecycle stage (Onboarding, Engagement, Retention, Re-activation, Advocacy).
Manage the creation, execution, and optimization of multi-channel lifecycle marketing campaigns

Continuously analyze the performance of campaigns, using A/B testing, customer feedback, and key performance indicators (KPIs) to iterate and improve results.
Develop automated workflows to nurture leads and drive conversions, ensuring smooth handoffs between acquisition and retention phases.
Work to reduce friction points in the customer journey by enhancing onboarding experiences and providing timely and relevant messaging at key touchpoints.
Implement win-back strategies for churned customers to reactivate their interest and engagement with the solution.
Leverage customer data, CRM tools, and analytics platforms to monitor lifecycle metrics, identify trends, and provide actionable insights.
Develop regular performance reports on key lifecycle metrics, including customer retention rates, engagement levels, churn rates, and LCV.
Provide recommendations for new lifecycle initiatives based on data insights and customer feedback.

👥 Who you’ll work with

Head of Growth
Growth Marketing Manager
Agency Designers and Copywriters to support with design and content creation.

✅ Minimum requirements

6 + years of experience in lifecycle marketing, ideally in a high pace or tech-driven environment.
You’ve done it before, at scale. You have some hard-won lessons from the industry, and bring a deep understanding of performance marketing
Experience working with CRM tools (e.g., HubSpot, Salesforce Marketing Cloud, Braze, etc.) and analytics platforms (e.g., Google Analytics, etc.).
You are passionate about improving the SMB restaurant experience and have a personal connection to the space

🏆 Pay and benefits

The estimated base salary range for this role is $180,000 - $200,000 USD plus a generous equity pre-IPO equity package
Other benefits include comprehensive health coverage, work from anywhere (we are a remote-first workplace), unlimited PTO - plus extra fun perks!

Average salary estimate

$190000 / YEARLY (est.)

min

max

$180000K

$200000K

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What You Should Know About Director Lifecycle Marketing, Owner

Are you ready to take your marketing expertise to the next level? We’re looking for a passionate Director of Lifecycle Marketing to join our remote team in the United States! If you have a flair for crafting compelling email campaigns and are well-versed in customer relationship management (CRM), this might be the perfect role for you. In this exciting position, you will build our lifecycle marketing program from the ground up, ensuring a seamless journey for our customers from acquisition through to retention and advocacy. Your primary mission is to create data-informed marketing strategies that resonate with our customers at every stage of their journey. You’ll be in charge of email marketing, automated workflows, and lead segmentation, all while focusing on optimizing the lead funnel across multiple touchpoints. Your impact here will be significant as you design innovative lifecycle marketing programs tailored to customer needs, develop retention strategies aimed at increasing lifetime value, and utilize A/B testing and feedback for continuous improvement. You’ll also analyze key performance indicators to drive actionable insights, making sure we reduce friction in the customer journey, especially during onboarding. Collaborating with our dynamic Growth team, including the Head of Growth and marketing professionals, you’ll innovate and implement strategies that breathe life into our customer engagement. With a competitive salary range starting at $180,000, generous equity options, and a plethora of remote work benefits, this is not just a job — it’s a chance to make a difference in customers’ lives while thriving in a workplace that values flexibility and creativity.

Frequently Asked Questions (FAQs) for Director Lifecycle Marketing Role at Owner

What are the main responsibilities of the Director of Lifecycle Marketing at our company?

As the Director of Lifecycle Marketing, your main responsibilities will revolve around developing and executing lifecycle marketing strategies. This includes designing email campaigns, managing automated workflows, segmenting leads, and optimizing retention strategies to enhance customer engagement and reduce churn.