Senior Manager, People Brand Strategy - job 1 of 2

The Senior Manager, People Brand Strategy at DoorDash is responsible for crafting and executing internal communications strategies that align with the People Organization’s mission. This role involves creating clear messaging for various initiatives, managing launch plans, and ensuring consistent communication across departments. You'll also define the organization’s voice and measure the effectiveness of communication efforts to enhance employee engagement.

Candidates for the Senior Manager, People Brand Strategy position at DoorDash should have at least 8 years of experience in internal communications, branding, or marketing, with a preference for those with HR experience. Strong communication skills, stakeholder management, and the ability to strategize and analyze engagement metrics are essential for success in this role.

The Senior Manager, People Brand Strategy plays a crucial role in enhancing employee engagement at DoorDash by developing targeted messaging and communications that resonate with diverse employee segments. By effectively communicating the benefits of People Org initiatives and fostering an emotional connection through storytelling, you'll bring our strategies to life and significantly increase awareness and involvement.

Yes, the Senior Manager, People Brand Strategy position at DoorDash is designed to be remote-friendly, providing flexibility for employees. However, if you happen to be nearby one of our offices, you're welcome to work there as well.

Essential skills for the Senior Manager, People Brand Strategy role at DoorDash include exceptional verbal and written communication, analytical thinking, and stakeholder management. Candidates should also be adaptable, creative, and solutions-oriented, able to thrive in a dynamic, fast-paced environment while consistently maintaining the organization's voice across communications.

In an internal communication campaign, highlight your role in strategizing, executing, and measuring its success. Focus on how you targeted messaging to specific employee segments and the feedback you received to showcase the impact of your efforts.

To ensure resonance, I would first define our audience segments and their unique needs. I would use targeted messaging and storytelling methods that align with the overarching values and goals of the People Organization, adapting tone and language accordingly.

I measure effectiveness through engagement analytics, employee feedback surveys, and tracking key metrics related to program adoption and understanding. This data helps refine messaging and ensures alignment with employee needs.

Storytelling is vital as it creates an emotional connection with employees, making complex information relatable. It helps illustrate the impact of initiatives in a narrative form that engages and inspires action.

My approach involves establishing clear objectives, maintaining open communication lines, and fostering a collaborative environment. Regular check-ins and feedback loops help ensure alignment and facilitate shared goals.

I utilize comprehensive communication plans, training sessions, and feedback mechanisms. By keeping employees informed and involved during change, I help ease transitions and increase buy-in.

I adapt by understanding the unique needs and preferences of each audience segment, tailoring messages to resonate based on their roles, experiences, and expectations. I use straightforward language, engaging visuals, and applicable examples.

Challenges in internal communications often involve misalignment between departments or unclear objectives. I overcome these by maintaining transparent communication, soliciting feedback, and being flexible in adjusting strategies based on insights gathered.

I prioritize based on urgency and impact, using project management tools to track progress. I also ensure that communication and timelines are transparent to all stakeholders, keeping everyone aligned and focused.

I am motivated by the opportunity to positively influence employee experience and foster a culture of engagement. Building a strong narrative around people initiatives not only enhances organizational success but also creates a meaningful workplace for employees.