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Director, Product Management, XRIQ

Join the creative revolution at XR!  

XR is on a mission to transform the way the world creates, connects, and consumes advertising creative. As the global leader in creative production services, content delivery and creative intelligence we help brands get their message out to the world. With cutting-edge technology and a passion for creativity, we're shaping the future of the creative industry, and you can be a part of it! 

At XR, you'll be part of a high-energy, collaborative environment where your ideas have the power to shape groundbreaking products. We encourage innovation at every level, empowering our teams to take risks, challenge norms, and unlock new possibilities. Your voice, your talent, and your vision matter here- this is where you come to grow, learn, and thrive. 

Ready to make an impact? If you're passionate about exploring new realities, solving complex challenges, and joining a team that's driven to change the game, XR is the place for you. Let’s create the future together! 

Your opportunity 

XRIQ is the creative industry’s intelligence powerhouse. It equips advertisers with the analytics and insights they need to make smarter decisions, mitigate risks, and grow their brands. XRIQ is all about harnessing data-driven insights to elevate advertising experiences—from the spark of an idea to measurable impact in the market.   

As Director of Product Management for XRIQ, you will be at the forefront our mission to change the industry for the better, setting the agenda for a market in a state of rapid, ongoing transformation. Your role is to research the possible and then rallying the organization and the market to realize it. 

In this position, you will: 

  • Envision: Develop and drive a product vision that challenges conventions and brings fresh thinking to creative technology. 
  • Influence: Help shape the future of commerce itself, as hundreds of billions $$$ in global branding will be influenced by what you build. 
  • Lead: Inspire teams and stakeholders—across XR and the broader industry—to align behind a shared aspiration, elevating collective ambitions. 
  • Impact: Deliver solutions that make a measurable difference for the top global advertisers and the audiences they reach. 
  • Innovate: Work from a blank slate, charting new paths through creativity, data, and collaborative problem-solving. 

Pursuant to New York City's Pay Transparency Law the pay range for this position is $170,000 - $180,000; base pay offered may vary depending on job-related knowledge, skills, and experience.

Our ideal candidate 

You’re a proven product leader who’s pioneered transformative initiatives where creativity and analytics intersect. You have: 

  • Visionary Thinking: A track record of taking big ideas from concept to market success. 
  • Adtech & Data Expertise: Deep knowledge of advertising technology—particularly ad data and intelligence—along with a keen grasp of market trends, customer needs, and how to leverage insights for growth. 
  • Exceptional Leadership: Skill in unifying cross functional teams around a shared mission, plus the gravitas to represent XR externally. 
  • Global Perspective: Experience adapting solutions and strategies for varied regions and cultural contexts. 
  • Collaborative Spirit: A history of fostering growth, open communication, and collective wins within your teams.

Above all, you see the potential to revolutionize how brands leverage creative intelligence—and you’re ready to lead XRIQ in making it happen. 

 

The wonderful world of XR 

Impactful Work: You’ll be at the heart of a company revolutionizing the media and creative industries. From cutting-edge asset management to AI-driven insights, your work will help our clients produce and deliver world-class content to millions globally.  

Global Reach, Local Impact: With a team of over 1,100 talented professionals in 140 markets, we blend global scale with personalized service. Join us, and be part of a diverse, dynamic team that’s making waves across the world!  

Innovation & Growth: We’re all about pushing boundaries and staying ahead of the curve. At XR Extreme Reach, you’ll be working on groundbreaking technologies that make a real impact in industries like film, TV, digital marketing, and entertainment.  

Creative Culture: We celebrate creativity, collaboration, and problem-solving. Whether you're working in tech, media, or creative services, we foster a culture that encourages fresh ideas, innovation, and out-of-the-box thinking.  

Make a Difference: Here, you’ll help clients tell their stories on a global stage, while ensuring their creative vision is executed with precision and flair.  

Ready to shape the future?  

If you’re inspired to transform advertising and shape a new era of creative intelligence, we’d love to hear from you. Join us at XR to elevate brand growth, connect creativity, and forge the next chapter of global impact. Pitch us your vision- and together, we’ll redefine what’s possible. 

Average salary estimate

$175000 / YEARLY (est.)
min
max
$170000K
$180000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Director, Product Management, XRIQ, Extreme Reach

Join the creative revolution at XR in the role of Director, Product Management for XRIQ! XR is all about transforming the way the world creates, connects, and consumes advertising creative. As a leader in creative production services, content delivery, and creative intelligence, we take pride in helping brands amplify their messages globally. In this role, you'll thrive in a dynamic, high-energy environment where your innovative ideas can directly influence our groundbreaking products. Your passion for uncovering new realities and tackling complex challenges will be essential as you drive our mission to elevate the advertising experience through data-driven insights. You'll envision and develop a product strategy that pushes the envelope of conventional thinking in creative technology. By inspiring teams across XR and engaging stakeholders, you'll help shape not just the future of our company but the broader industry itself. You’ll have a real impact, delivering solutions that resonate with top global advertisers and their audiences. With a deep understanding of adtech and analytics, coupled with your exceptional leadership skills, you’ll unify cross-functional teams around our ambitious goals while adapting strategies for diverse cultural contexts. Your unique perspective will be crucial in revolutionizing how brands utilize creative intelligence to foster growth. At XR, you'll be part of something truly special—creating a future where creativity and technology coexist beautifully. So, if you're ready to lead XRIQ and redefine what's possible, we want to hear from you!

Frequently Asked Questions (FAQs) for Director, Product Management, XRIQ Role at Extreme Reach
What are the main responsibilities of the Director, Product Management at XRIQ?

The Director, Product Management at XRIQ is responsible for developing and driving product vision, inspiring cross-functional teams, and delivering impactful solutions for global advertisers. This role requires innovative thinking and the ability to influence stakeholders while navigating the ever-evolving advertising landscape.

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What qualifications are ideal for the Director, Product Management position at XRIQ?

Candidates for the Director, Product Management role at XRIQ should possess a strong blend of visionary thinking and adtech/data expertise. Ideal candidates will have a proven track record in product leadership, collaborative spirit, and the ability to adapt strategies for a global audience. Experience in advertising technology and a passion for creativity are key.

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How does the Director, Product Management contribute to XR's mission?

The Director, Product Management contributes to XR's mission by spearheading initiatives that integrate creativity and analytics. Through innovative product strategies and cross-functional collaboration, this role helps elevate brand experiences and supports the delivery of world-class creative solutions in the advertising industry.

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What skills are essential for success in the Director, Product Management role at XRIQ?

Essential skills for success in the Director, Product Management role at XRIQ include exceptional leadership, the ability to unify teams around a shared vision, deep knowledge of advertising technology, and the capacity to foster growth in a collaborative environment. A global perspective and adaptability are also crucial.

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What does a successful Director, Product Management at XRIQ look like?

A successful Director, Product Management at XRIQ is a visionary leader with a passion for creative technology and analytics. They have a knack for taking bold ideas from concept to market success, influencing industry standards, and delivering measurable impact for global brands while fostering teamwork and innovation.

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Common Interview Questions for Director, Product Management, XRIQ
What is your approach to developing a product vision as a Director of Product Management?

In developing a product vision, it's crucial to start with thorough market research and an understanding of customer needs. I emphasize collaborative brainstorming with teams to bring diverse perspectives into the mix, ensuring the vision aligns with both business goals and market trends.

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How do you foster collaboration across cross-functional teams?

I foster collaboration by creating an open communication environment, empowering team members to share ideas, and establishing clear goals and responsibilities. Regular check-ins and shared tools help keep everyone aligned and accountable, creating a sense of shared ownership over the project.

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Can you describe a time when you had to adapt a product strategy for a different market?

Absolutely! In a previous role, we needed to adjust our approach for a regional market with distinct cultural preferences. I collaborated with local teams to gather insights, leading to tailored messaging and features that resonated better with local consumers and ultimately improved engagement.

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What metrics do you focus on when measuring the success of a product?

I focus on a mix of quantitative and qualitative metrics. Key performance indicators (KPIs) like user adoption rates, customer satisfaction scores, and ROI are critical, along with user feedback and market response. This holistic view helps gauge product performance comprehensively.

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How do you handle conflicting ideas within your team?

I approach conflicting ideas by fostering a safe space for discussion and ensuring all voices are heard. I encourage team members to present data and reasoning behind their ideas, which helps us reach a consensus based on merit rather than hierarchy. It's all about collaboration and mutual respect.

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What role does innovation play in your product management strategy?

Innovation is at the heart of my product management strategy. I believe in continuous improvement and encouraging creativity within my team. This includes fostering a culture where experimentation is celebrated and learning from failure is seen as an opportunity for growth.

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How do you keep up with the latest trends in advertising technology?

I stay current by subscribing to industry publications, participating in webinars, and networking with peers in the adtech space. I also prioritize dedicated time each week for research to explore emerging trends that could inspire innovative product strategies.

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Describe your leadership style when working with diverse teams.

My leadership style is inclusive and adaptive, recognizing the unique strengths each team member brings. I emphasize mentorship and support, promoting open dialogues to understand different perspectives, which enhances creativity and sparks collaborative solutions.

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How do you prioritize tasks when managing multiple product initiatives?

I prioritize tasks by assessing impact and urgency. Utilizing project management tools helps keep everything organized, while regular team meetings ensure alignment on objectives. This allows us to focus our efforts where they'll make the most significant impact and meet deadlines effectively.

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What excites you about leading product management at XRIQ?

Leading product management at XRIQ excites me because of the opportunity to revolutionize the advertising landscape with innovative solutions. I’m passionate about leveraging creativity and data to create products that not only meet market demands but also inspire brands to achieve their fullest potential.

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Extreme Reach is a company that provides cross-media video advertising solutions across TV, web and mobile channels through it's enterprise technology platform. Headquartered in Needham, Massachusetts, Extreme Reach maintains multiple locations th...

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DATE POSTED
March 18, 2025

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