Communications Manager

To excel as the Communications Manager at Freelancer Limited, candidates should ideally have over 5 years of experience in agency or in-house communications, strong oral and written communication skills, and a well-established media network, especially in the Australian or US markets.

The Communications Manager at Freelancer Limited is responsible for creating and executing effective communication strategies, developing press releases, researching media stories, and liaising with journalists to promote the company’s initiatives and successes.

In the role of Communications Manager at Freelancer Limited, you will play a key role in building media relationships that enhance the company’s visibility, as well as help share inspiring stories from freelancers and entrepreneurs whose lives have been impacted by our platform.

Freelancer Limited offers a dynamic and innovative work environment where the Communications Manager can expect to participate in exciting initiatives, from weekly town halls to hack-a-thons, contributing to a culture that promotes creativity and teamwork.

Yes, as a Communications Manager at Freelancer Limited, you should be comfortable in front of the camera and may need to speak at events and other public engagements to effectively promote the company's messages and initiatives.

In my previous roles, I have crafted comprehensive communication strategies tailored to various audience segments, resulting in increased brand awareness and media coverage. I focus on understanding the target audience and leveraging various platforms effectively.

I regularly read industry publications, attend webinars, and participate in relevant networking events to stay informed about evolving best practices and emerging trends in communications and public relations.

I prioritize building genuine relationships with journalists by understanding their interests and needs. I provide timely and relevant information, which facilitates better coverage for the company.

One notable campaign I led involved a storytelling approach that highlighted the successes of freelancers on our platform, resulting in a 40% increase in media mentions and significant engagement metrics on social media.

I utilize project management tools to keep track of deadlines and progress. I also maintain clear communication with my team to ensure we stay aligned on priorities and objectives.

I focus on crafting compelling headlines that grab attention, followed by a clear and concise narrative that highlights key data and quotes from stakeholders, making it easier for journalists to include our story.

I assess the effectiveness of communication initiatives using metrics such as media coverage, audience engagement levels, and overall sentiment analysis to ensure our messaging resonates with the intended audience.

Social media is critical in my communications strategy as it allows for real-time engagement with our audience, amplifying our messaging through various channels and encouraging two-way conversations with stakeholders.

In such situations, I prioritize transparency and rapid response. I would address the issues raised directly, provide accurate information to clarify misconceptions, and engage with the media to reshape the narrative.

By effectively communicating success stories and the impact of our services, I can inspire trust and engagement within our community while showcasing our commitment to providing opportunities for freelancers worldwide.