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Sales Development Representative (Device42) - job 1 of 3

Company Description

Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering affordable, quick to implement, and designed software for the end-user. More than 70,000 companies -- from startups to public companies -- worldwide use Freshworks software-as-a-service to enable a better customer experience (CX, CRM) and employee experience (ITSM, HRSM).

Headquartered in San Mateo, California, Freshworks has a dedicated team operating from 13 global locations to serve customers, including Bridgestone, Frasers Group, Sunweb, Addison Lee,  DeliveryHero, ITV, Klarna, Multichoice, OfficeMax, TaylorMade and Vice Media.

Freshworks transforms the way world-class organizations collaborate with customers and co-workers. The suite includes Customer Service Suite (omnichannel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshteam (HR management system)

Job Description

The Sales Development Representative role will support the Device42 sales team, a company recently acquired by Freshworks in June 2024. Device42 offers a powerful, real-time view of an organization's IT infrastructure, ensuring a comprehensive understanding of all assets. With the integration of Freshservice and Device42, Freshworks now provides a robust IT solution, featuring enhanced IT Asset Management (ITAM) capabilities. This combined offering allows us to deliver even greater value to our customers, streamlining their IT management and optimizing business performance.

As an SDR (Sales Development Representative) at Device42, your primary responsibility will be to identify and engage with potential users and buyers of our software through phone calls and email outreach. You'll be tasked with uncovering sales opportunities and scheduling qualified meetings for the Account Executives across your assigned territories. By leveraging both new and existing lead sources, you'll develop relationships with prospects, understanding their current and future initiatives, and qualifying them to create a strong pipeline of sales opportunities. 

What you'll do: 

  • Upon receipt of inbound leads, perform the necessary qualification to create follow-up meetings for the sales organization
  • Generate qualified leads through cold calling and other prospecting techniques, to a targeted database, and effectively transition them into strong sales opportunities for the external sales team
  • Understand and effectively communicate the Device42 value proposition and targeted message
  • Maintain an awareness of accounts and industries as part of general prospecting practices
  • Proactively and effectively utilize CRM tool
  • Meet or exceed assigned targets, while adhering to all company requirements

Qualifications

  • 0-2+ years experience in sales, marketing, administrative role or relevant experience 
  • Demonstrated track record of exceeding quotas against targets
  • Dynamic, high-energy, self-motivated 
  • Ability to be articulate, confident, and a personable team player
  • Excellent written and verbal communication skills
  • Experience producing high daily call volume
  • Proven, proactive self-starter with the capability to take ownership and work effectively within assigned campaigns with a limited amount of management supervision
  • Ability to operate in a highly driven environment

Additional Information

This role is based in the Greater Boston Area, and the expected base salary range for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. This role is also eligible for variable compensation. 

Compensation Package

$60,000 - $70,000 base salary + variable compensation

Freshworks offers multiple options for dental, medical, vision, disability and life insurances. Equity + ESPP, flexible PTO, flexible spending, commuter benefits and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.

Average salary estimate

$65000 / YEARLY (est.)
min
max
$60000K
$70000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Sales Development Representative (Device42), Freshworks

As a Sales Development Representative at Device42, a fresh and innovative company under the umbrella of Freshworks, you'll play a pivotal role in transforming how organizations perceive and manage their IT infrastructure. Located in the vibrant city of Boston, MA, this position invites you to step into a dynamic sales environment where your skills in engaging potential clients will help drive our ambitious growth targets. In your role, you'll be on the front lines, identifying and connecting with potential users of Device42's leading-edge software. Your mission is to uncover sales opportunities, set up meaningful meetings for our Account Executives, and ultimately contribute to our mission of delivering exceptional IT Asset Management solutions. Your tools include cold calling, email outreach, and a variety of CRM techniques, all designed to nurture prospect relationships. Enjoy the challenge of understanding prospect needs and conveying the unique value that Device42 and Freshservice offer to businesses. With your self-motivated nature and the ability to thrive in a fast-paced environment, you'll help to create a robust pipeline of new business and support our goal of exceeding sales quotas. Along the way, you’ll enjoy the backing of a company that values your contributions with a competitive salary, flexible work options, and comprehensive benefits. Here, your efforts will not only excel in boosting our sales but also empower businesses to streamline their IT operations for better performance, innovation, and growth. Join us at Device42, and let’s redefine what's possible together!

Frequently Asked Questions (FAQs) for Sales Development Representative (Device42) Role at Freshworks
What are the primary responsibilities of a Sales Development Representative at Device42?

As a Sales Development Representative at Device42, your primary responsibilities include identifying potential users of our software, engaging them effectively through phone calls and emails, and qualifying leads to schedule meetings for our Account Executives. You will leverage both inbound leads and proactive prospecting techniques to build a strong sales pipeline.

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What qualifications do I need to be a Sales Development Representative at Device42?

To be considered for a Sales Development Representative position at Device42, you should have 0-2+ years of relevant experience in sales, marketing, or an administrative role. A track record of exceeding sales targets, excellent communication skills, and a self-motivated, energetic personality are essential qualities that we look for.

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Is there room for growth as a Sales Development Representative at Device42?

Absolutely! At Device42, we encourage professional growth and development. Starting as a Sales Development Representative can pave the way for career advancement within the sales team and beyond, depending on your interests and performance.

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What is the work environment like for a Sales Development Representative at Device42?

The work environment at Device42 is fast-paced and supportive. You'll collaborate with a diverse and motivated team that values innovative thinking, enabling you to thrive as you take ownership of your campaigns with minimal supervision.

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What compensation package can I expect as a Sales Development Representative at Device42?

As a Sales Development Representative at Device42, you can expect a competitive salary range of $60,000 - $70,000, with additional variable compensation. Freshworks also offers a comprehensive benefits package including health insurance, flexible PTO, and wellness benefits to support your overall well-being.

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Common Interview Questions for Sales Development Representative (Device42)
How do you handle rejection in sales?

Handling rejection in sales is crucial. Focus on learning from every interaction; ask for feedback if possible, and refine your approach for future prospects. Emphasize your resilience and commitment to improving as a Sales Development Representative at Device42.

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What strategies do you use for cold calling?

For cold calling, I recommend researching the potential customer beforehand to understand their needs. Tailor your pitch to address their pain points and be prepared to engage in a conversation rather than just delivering a monologue. This will help in building rapport and increasing the chances of a successful outcome.

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How do you prioritize leads?

Prioritizing leads is about assessing their potential value and fit for Device42. I categorize leads based on their engagement levels, company size, and industry to ensure that I'm focusing my efforts on those who are most likely to convert into valuable customers.

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Can you give an example of how you successfully closed a deal?

Absolutely! I remember a situation where I had to nurture a lead for several weeks. By providing tailored information and addressing their specific concerns, I earned their trust, ultimately leading to a successful meeting and closure of a deal, demonstrating my capability as a Sales Development Representative.

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What motivates you in a sales role?

My primary motivation in a sales role, particularly as a SDR at Device42, comes from helping businesses discover solutions that enhance their efficiency. I thrive on the excitement of a closed deal while knowing that I've made a genuine impact on their IT management and overall performance.

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How do you approach prospecting in a competitive market?

In a competitive market, I believe in standing out by being genuinely helpful and knowledgeable about the industry landscape. I stay informed about market trends and prepare personalized messages that resonate with potential customers, showcasing the unique benefits of Device42's offerings.

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What tools have you used for CRM management?

In previous roles, I've utilized various CRM tools like Salesforce and HubSpot. I leverage these tools to track lead interactions, manage follow-ups efficiently, and keep detailed notes that inform my subsequent outreach as a Sales Development Representative.

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How do you maintain motivation during challenging sales periods?

To stay motivated during challenging times, I set small, achievable goals daily and celebrate those wins. Surrounding myself with supportive colleagues and engaging in regular training sessions also helps keep my spirits high and my skills sharp as I navigate challenges.

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What do you see as the key to success as a Sales Development Representative?

The key to success as a Sales Development Representative lies in strong relationship-building skills, persistence, and adaptability. Being able to listen to customer needs and tailor your approach accordingly makes all the difference in establishing rapport and closing deals.

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Why do you want to work at Device42?

I am genuinely drawn to Device42 because of its innovative approach to IT Asset Management and the opportunity to be part of a company that values collaboration and excellence. I am excited to contribute to a team that genuinely enhances customer experience through cutting-edge technology.

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Freshworks makes it fast and easy for businesses to delight their customers and employees.

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April 10, 2025

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