Chief Marketing Officer/Senior Vice President of Marketing for Igniton

As the Chief Marketing Officer at Igniton, your primary responsibilities will include developing and executing go-to-market strategies to maximize revenue growth, identifying core audience opportunities, translating marketing strategies into high-performing creative assets, overseeing marketing budgets, and leading a high-performing marketing team. You’ll also collaborate with cross-functional teams to ensure all efforts align with the company’s overall strategic goals.

To qualify for the Chief Marketing Officer position at Igniton, candidates should have over 15 years of marketing experience, particularly in the supplements and media business. Experience in direct-to-consumer (DTC) and practitioner distribution channels, hands-on project planning, and a strong understanding of the digital marketing landscape are essential. Strong leadership skills and a proven record of mentoring teams will also be critical.

At Igniton, fit for the Chief Marketing Officer role is evaluated through a combination of your marketing expertise, leadership capabilities, interpersonal skills, and cultural alignment with the company. We value creativity, the ability to develop high-performing teams, and proficiency in managing both strategic planning and execution effectively. Experience with Gaia’s content is a significant plus.

Chief Marketing Officers at Igniton can expect a dynamic and collaborative work environment. We emphasize teamwork, open communication, and continuous improvement. The role requires adaptability as marketing strategies evolve, and a focus on fostering a positive, solution-oriented culture is paramount. Candidates should be prepared to engage with diverse teams and contribute to a supportive workplace.

The compensation range for the Chief Marketing Officer position at Igniton is between $250,000 and $285,000 per year. This competitive salary reflects the experience and expertise required for the role as well as the value placed on strategic leader contributions within our marketing team.

When developing a go-to-market strategy, I start by conducting thorough market research to identify target audiences and assess competition. Collaboration with cross-functional teams is essential to create aligned messaging and creative assets. From there, I set measurable objectives and coordinate the execution of integrated marketing campaigns, constantly analyzing performance metrics for ongoing optimization.

In my role, I prioritize metrics such as customer acquisition cost, conversion rates, customer lifetime value, and return on investment for marketing campaigns. These KPIs provide a clear picture of overall marketing effectiveness and help inform future strategy adjustments based on data-driven insights.

I believe fostering a high-performing team starts with creating an environment that encourages open communication, continuous learning, and mutual support. Encouraging team members to share ideas and collaborate on projects enhances creativity and innovation. Additionally, I prioritize professional development through mentorship and training opportunities to help team members grow in their roles.

Certainly! One successful campaign involved launching a new product through a multi-channel approach that integrated social media, email marketing, and content creation. By leveraging data analytics to target specific customer segments, we achieved a 30% increase in conversions compared to previous launches. The campaign not only met but exceeded our revenue targets by building strong brand engagement.

Data analytics are at the core of my marketing strategy. I utilize insights from customer behavior, engagement patterns, and campaign performance to make informed decisions. This data-driven approach enables me to iterate on marketing strategies quickly and optimize campaigns for maximum effectiveness, ensuring that we are meeting our business objectives.

To effectively manage project timelines, I prioritize tasks based on their impact and urgency while ensuring clear communication across the team. Utilizing project management tools helps keep everyone aligned, and I schedule regular check-ins to monitor progress. I also embrace flexibility in adjusting timelines as needed to accommodate changes while still ensuring we meet key deadlines.

Handling conflict within a team starts with addressing issues transparently and empathetically. I encourage open discussions and actively listen to all perspectives. Finding common ground and focusing on team goals helps resolve conflicts constructively while maintaining a positive work environment.

I’ve successfully implemented innovative tactics such as leveraging interactive content, user-generated campaigns, and personalized marketing experiences. For instance, launching a summer challenge that encouraged customer participation via social media led to a significant increase in brand visibility, engagement, and ultimately, sales, as customers felt personally invested in the brand.

I ensure alignment of marketing strategies with business objectives through regular communication with executive leadership. This relationship allows me to understand company goals and market positioning fully. I then tailor marketing initiatives to support these objectives, ensuring all campaigns contribute positively to our broader company vision.

Understanding the competitive landscape is crucial for a Chief Marketing Officer because it enables us to identify market gaps, differentiate our offerings, and position the brand effectively. Keeping tabs on competitors also helps in anticipating market trends and responding swiftly with innovative strategies that cater to evolving consumer needs.