Brand Partnerships Manager

As a Brand Partnerships Manager at GiveDirectly, you will be responsible for managing and executing public fundraising campaigns, collaborating with various teams to ensure successful delivery, and developing compelling content that aligns with our organizational messaging. Your role will also involve project management, measuring campaign performance against defined KPIs, and driving new marketing experiments to enhance growth.

Candidates applying for the Brand Partnerships Manager role at GiveDirectly should have 3 to 5+ years of relevant experience in fields such as data analytics, project management, or management consulting. Excellent communication skills, strong project management capabilities, and a deep alignment with GiveDirectly's values are also essential for this role.

At GiveDirectly, teamwork is central to the role of Brand Partnerships Manager. You’ll closely collaborate with various internal teams such as Communications and Fundraising Tech to streamline project execution and drive effective campaigns. Our non-hierarchical and inclusive culture encourages input and ideas from everyone, ensuring cross-functional collaboration thrives.

Success for a Brand Partnerships Manager at GiveDirectly is defined by the effective execution of partnerships and campaigns that lead to increased awareness and fundraising. Measuring impact through performance insights, achieving defined goals, and fostering strong relationships with partners will mark your success in this role.

As a Brand Partnerships Manager at GiveDirectly, you will find numerous opportunities for professional development and growth. You’ll work in a dynamic environment that supports continuous learning, encourages experimentation with new ideas, and allows you to lead innovative campaigns that have a tangible impact on global poverty.

When answering this question, highlight your specific experience in planning and executing fundraising campaigns. Discuss how you collaborated with different teams, the strategies you implemented, and the results you achieved. Provide metrics that showcase the impact of your campaigns.

Discuss your strategies for researching and identifying potential partners that align with organizational values. Share examples of successful partnerships you’ve built, detailing how you developed rapport and maintained communication to ensure mutual benefits.

Effective measurement starts with defining clear KPIs before a campaign launches. Share your approach to tracking performance against these KPIs during and after campaign execution, and discuss any tools or metrics you’ve used to analyze results.

Detail your organizational strategies, such as tools you use for project management and how you assess urgency versus importance. Share concrete examples of times you successfully juggled multiple projects, highlighting the outcomes of your efforts.

Address this question by describing a scenario where you encountered ambiguity and how you navigated it. Discuss your decision-making processes, the steps you took to create structure within ambiguity, and what the end result was.

Explain that emotional intelligence is key in building relationships and navigating complex conversations. Provide a specific example where your emotional intelligence helped you understand a partner's perspective, leading to a more productive collaboration.

Discuss your experience in creating engaging content across multiple channels to communicate effectively with donors. Mention any specific strategies you’ve used, such as storytelling or utilizing social media, to elevate donor engagement.

Share your understanding of GiveDirectly's values and how they resonate with your own. Give examples of situations where you prioritized these values in your decision-making and behavior, illustrating your commitment to the organization’s mission.

Provide detailed examples of innovative strategies or campaigns you've instigated that led to growth in donor engagement or fundraising. Discuss the creative thought process behind these innovations and the evidence of their success.

When answering, discuss the evidence supporting cash transfer programs, referencing peer-reviewed studies if possible. Explain how direct cash transfers empower recipients and lead to more efficient aid distribution, aligning with GiveDirectly’s mission to reshape international giving.