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Director of Product, PLG

Gorgias is the conversational AI platform for ecommerce that drives sales and resolves support inquiries. Trusted by over 15,000 ecommerce brands, Gorgias supports growing independent shops to globally recognizable brands.

Built for Shopify and powered by advanced ecommerce integrations, Gorgias's conversational AI understands your brand, tools, policies, and customers to drive personalized, 1-to-1 conversations — from editing orders and initiating returns to making product recommendations. Gorgias, where every customer interaction feels personal, support becomes sales, and conversations shape success.

About the Product team at Gorgias

At Gorgias, Product teams work cross-functionally with GTM teams, taking a "whole product" approach. PMs are full-stack owners of outcomes, driving the entire product lifecycle, from discovery to impact measurement. We operate with an agile at scale (Tribe x Squads) model, prioritizing customer value through features ranked by business impact, feedback, effort & risk, and company vision. Gorgias moves fast, and so do we. We value agility, precision, and candor, embracing feedback to drive product and operational excellence. 🚀

Join us to define the future of commerce with a conversational AI that drives sales and automates CX for merchants!

  • At Gorgias, we believe commerce is a force for good, empowering merchants to grow. As traditional ecommerce models face privacy challenges, conversational AI unlocks new engagement opportunities, offering a personalized, interactive experience: like being greeted by a store founder. With 16,000 merchants and strong brand recognition, Gorgias is uniquely positioned to become the conversational AI for ecommerce. Already adopted by 2,000 merchants, our AI solutions are set to reshape customer interactions, tapping into a $400M market opportunity just on Shopify. 🚀

  • At Gorgias, the Growth team is responsible for optimizing the entire customer journey—accelerating acquisition, improving activation, and driving expansion. We are building a cross-functional Growth Tribe, integrating Product, Engineering, GTM, Finance and Data, with a dedicated focus on Product-Led Growth (PLG).

    • Increase self-serve acquisition and trial-to-paid conversion rates.

    • Improve onboarding experiences to accelerate time-to-value.

    • Drive expansion and monetization by optimizing feature adoption.

    • Build automated, data-driven engagement loops to boost retention.

    • Own our billing logic and support GTM & Finance to conduct pricing experiments.

    • Partner with GTM teams (Sales, Customer Success and Marketing) to align PLG strategies

What You'll Do

With an $11M+ nnARR estimated opportunity in 2025 through PLG initiatives, we need a Director of Product, Growth to take ownership of our self-serve funnel, our billing logic and build a high-velocity, experimentation-driven product function.

  • Get sh*t done: Define the team’s 1-3 year PLG & Billing strategy, managing the full user experience for self-service and SMB customers, owning OKRs related to trial conversion, expansion revenue, and feature adoption. Run KPI forecasts (including ARR, NPS, feature adoption), and identify growth opportunities. Get the team to deliver fast and well: set the bar for excellence in product management looks like at Gorgias.

  • Domain Expertise: Stay informed on ecommerce, tech, and AI trends, continuously seeking external insights and fostering a culture of learning. Actively explore new products, stay on top of PLG trends and experiment new tools & tactics. Build a strong network within the Growth SaaS leader ecosystem to stay connected with leading practices. Work with our Finance & Accounting department to keep a modern billing, payment and subscription management tool stack.

  • Optimize self-serve trials, onboarding and feature adoption: Improve activation by removing friction, surfacing high-value product moments, and developing a scalable experimentation framework with continuous A/B tests to enhance product-led acquisition and monetization, while leveraging data to drive decision-making to uncover insights and measure success.

  • Cross-Functional Coordination: Drive product and cross-functional OKRs and project execution through weekly and monthly business reviews, prioritizing initiatives, and aligning Growth initiatives within Marketing, Sales, and Customer Success to maximize impact. Own the billing mechanism and Stripe integration, ensuring a seamless, automated payment & subscription management experience that drives efficiency and revenue growth.

  • Team Development: Joining the team with a small Product team (1-2 reports), deliver impact in 2025 to expand the Growth Teams in 2026, building a self-sustaining team structure with Squads owning critical areas of the funnel.

Who You Are

  • Founder mindset: You don’t take no for an answer. Bold & creative, you act with urgency and push the boundaries. You see the executive team as partners and resources rather than authority figures to appease.

  • Obsessed about impact: You act with urgency and ensure the team delivers at a high velocity, taking a hands-on approach to analysis, strategy, and execution when needed. You build and lead strong teams, successfully scaling Growth teams and working cross-functionally with GTM.

  • Empathetic leadership & composed authority: You gain buy-in for decisions, communicate thoughtfully with the right people at the right time, and consider the impact of your choices across teams. You remain calm and composed when making important or difficult decisions.

  • Proven track record: You’ve scaled PLG motions, owned billing, trialing, payment gateways and understand how to test, iterate, and optimize quickly, leveraging insights, conversion funnels, and cohort analyses to drive product strategy while focusing on high-leverage growth levers that drive revenue and retention.

Perks and Benefits

  • 🏖️ 5-week vacation plus 2 weeks RTT (We follow each country's appropriate PTO Laws)

  • 🤕 Paid sick leave

  • 🧸 Paid parental leave (16 weeks)

  • 💻 MacBook Pro

  • 🍽️ Personal credit card to buy lunches (we use Swile)

  • 🏥 We provide private health insurance (we use Alan)

  • 💆🏻‍♀️ Get up to €700 to set up your workstation at home (working from home should feel breezy)

  • 📚 Get up to €2000 of learning material per year (includes books, courses, and training sessions that are easily identified and linked with your job scope. This also covers individual coaching!)

  • 🥰 Every quarter, we organize an online company-wide summit to discuss where we’re going and strengthen social bonds. Once per year we organize offsite team retreats and company retreats! (Here is the photo album from our last company retreat in Mexico in 2022, when we were a total of 200 people!)

Candidate Interviewing Process

  1. Intro Call (30 min) – Meet Brittany for an intro to Gorgias and the role.

  2. Hiring Manager Deep-Dive (60 min) – Meet Thomas, hiring manager, to discuss your experience, growth philosophy, and leadership style.

  3. Peer Collaboration (45 min) – Meet Max, VP Product for Conversational AI team to discuss Product leadership, strategy and cross-team collaboration.

  4. Case Study Preparation – Real-world growth scenario to assess strategy & execution. Choose to prepare the case study live (3 hours) in the office or at home (7 days).

  5. Case Review Panel (45 min) – Discuss findings with your future team Claudia, Senior Manager of Scaled CX, Julien, Growth Marketing Manager and Thomas, VP Product.

  6. Founder & Executive Chat (30 min each) – Meet with the CEO Romain and CRO Dan to align on vision.

  7. Reference Checks (3 calls, 15 min each).

Diversity & Inclusion at Gorgias
We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applicants of all backgrounds, experiences, and perspectives. At Gorgias, we believe that diverse teams drive innovation and better decision-making. We do not discriminate based on race, color, religion, gender identity, sexual orientation, disability, age, or any other protected status.

If you need accommodations to participate in the application or interview process, perform essential job functions, or access other employment benefits, please contact us at accommodation@gorgias.com. Let’s grow together!

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What You Should Know About Director of Product, PLG, Gorgias

Gorgias is seeking a passionate and innovative Director of Product, PLG to join our dynamic team in New York City. As the leading conversational AI platform designed for ecommerce, Gorgias helps brands transform customer interactions into sales opportunities, fostering personal connections and enhancing support. In this role, you will take charge of our Product-Led Growth initiatives, crafting strategies that optimize our self-serve channels and billing processes. Your leadership will be essential as we drive high-velocity growth, ensuring that our product delivers unmatched value to our users. You'll work collaboratively across functions—Product, Engineering, and GTM teams—to bring our vision to life while monitoring key performance indicators like trial conversions and revenue expansion. Your ability to mentor and develop a budding Product team will ensure that Gorgias continues to be a leader in the ecommerce space. We’re looking for someone with a founder mindset who thrives in fast-paced environments and is obsessed with creating impact. With a unique opportunity to shape the future of commerce through conversational AI, this position at Gorgias promises to be both challenging and rewarding. Ready to redefine ecommerce with us? Let’s make every customer conversation meaningful, and together, let’s build a brighter future for merchants around the globe.

Frequently Asked Questions (FAQs) for Director of Product, PLG Role at Gorgias
What are the main responsibilities of the Director of Product, PLG at Gorgias?

The Director of Product, PLG at Gorgias will be responsible for defining and executing the 1-3 year PLG and billing strategy, optimizing self-serve funnels, and enhancing the onboarding experience. This role includes managing KPIs related to trial conversions and feature adoption while driving cross-functional collaboration to align Growth initiatives.

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What qualifications are required for the Director of Product, PLG position at Gorgias?

Candidates for the Director of Product, PLG role at Gorgias should possess a proven track record in product management, particularly in scaling PLG motions and managing billing systems. A solid understanding of ecommerce and tech trends, along with a hands-on approach to strategy and execution, are key aspects of this position.

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How does Gorgias support professional development for the Director of Product, PLG?

At Gorgias, we are committed to continuous learning and development. The Director of Product, PLG will have access to a yearly budget for educational materials, including books and training sessions, tailored to enhance skills relevant to their role. Additionally, we foster a culture of mentorship and growth within the team.

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What does the team structure look like for the Director of Product, PLG at Gorgias?

The Director of Product, PLG will lead a small Product team and be instrumental in expanding the Growth Teams in 2026. This role involves coordinating with cross-functional teams to achieve shared goals and drive strategic initiatives that enhance the product user experience.

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What initiatives will the Director of Product, PLG be focusing on at Gorgias?

The initiatives for the Director of Product, PLG include improving self-serve acquisition and conversion rates, enhancing customer onboarding experiences, and implementing automated data-driven engagement strategies to maximize retention and revenue growth.

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Common Interview Questions for Director of Product, PLG
How do you prioritize features in a product-led growth strategy?

When prioritizing features, it’s essential to consider customer feedback, business impact, and the overall company vision. Using a framework that ranks features based on these factors can help drive impactful decisions that align with Gorgias' goals.

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Can you give an example of how you've successfully implemented a product strategy?

It's crucial to outline clear objectives and use quantitative data to track success. For example, if you improved user onboarding, discussing metrics like trial conversion rates would showcase your effectiveness and alignment with Gorgias' objectives.

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What is your experience with billing models, and how would you approach billing at Gorgias?

My experience with billing models ranges from subscription-based to usage-based models. I would analyze current practices, user feedback, and market trends to propose a billing strategy that maximizes user satisfaction and aligns with Gorgias’ growth goals.

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How do you evaluate the success of a product initiative?

Success can be measured through various KPIs, including user adoption rates, revenue impact, and customer satisfaction scores. Regularly reviewing these metrics alongside qualitative feedback will ensure we're on track and can iterate effectively.

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Describe your approach to fostering cross-functional collaboration.

I believe in creating open communication channels and regularly scheduled check-ins between teams. Sharing objectives and updates fosters alignment and allows for swift movement on initiatives that require collaborative effort, crucial at Gorgias.

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What tools or technologies do you use for product management?

I typically utilize project management tools like Jira or Trello for tracking progress and facilitating collaboration. Analysis tools such as Google Analytics or Mixpanel help gauge user interactions and product performance, which are essential for driving informed decisions at Gorgias.

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How do you handle feedback from stakeholders?

I approach stakeholder feedback as a valuable opportunity for growth. It's important to actively listen, categorize feedback based on its urgency and impact, and communicate how we’re addressing concerns or integrating suggestions into the product strategy.

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What is your experience with A/B testing in product development?

I've conducted numerous A/B tests to optimize user experiences. Detailing the process from hypothesis creation to result analysis can showcase my understanding and ability to leverage A/B testing to improve product features and conversions at Gorgias.

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How would you define your leadership style?

I’d describe my leadership style as empathetic and results-driven. I prioritize building strong relationships, encouraging team collaboration, and ensuring that we remain focused on delivering high-value outcomes aligned with Gorgias’ mission.

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Can you describe a significant challenge you faced in a previous role and how you overcame it?

One challenge was navigating product pivots. I led cross-department discussions to understand various perspectives, ultimately formulating a strategy that minimized disruption. This experience could be invaluable at Gorgias, where adaptability is an asset.

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Founded in 2015 by Roman Lapeyre and Alex Plugaru, Gorgias is a multi-channel help desk integrated with e-commerce merchants' (BigCommerce, Shopify Plus, and Magento) back-office. It allows merchants to manage all their customer support from a sin...

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DATE POSTED
March 20, 2025

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