SVP, Brand Marketing & Communications

The SVP, Brand Marketing & Communications at GRINDR is responsible for innovating and scaling various marketing channels, managing the brand vision, and driving user engagement through strategic marketing initiatives. They will work closely with the CEO and executive team to design marketing strategies and analyze user analytics to enhance program growth, while also overseeing a high-performing marketing team.

To qualify for the SVP, Brand Marketing & Communications position at GRINDR, candidates need a minimum of four years of experience in brand marketing, including expertise in crisis communications, integrated marketing campaign management, and social media strategy. Proven experience in building and leading a successful marketing team is also essential.

Yes! While the SVP, Brand Marketing & Communications position at GRINDR is headquartered in West Hollywood, CA, it offers the flexibility of telecommuting, meaning you can work from various locations throughout the United States, making it a great opportunity for candidates seeking work-life balance.

The salary range for the SVP, Brand Marketing & Communications position at GRINDR is between $250,000 to $350,000, depending on experience and qualifications. GRINDR values talent and offers competitive compensation for its leadership roles.

To apply for the SVP, Brand Marketing & Communications role at GRINDR, you’ll need to submit your resume via email to talent@grindr.com. Make sure to highlight your relevant experience and achievements in brand marketing to grab the attention of the hiring team!

When answering this question, highlight specific campaigns you've developed, your approach to market research, and how you integrated user feedback into your strategies. Providing measurable outcomes can demonstrate your success on previous projects.

Discuss your methods for gathering and interpreting user data, such as surveys, social media analytics, or market research. Explain how these insights guide your marketing decisions and campaign design, making sure to relate it to your experience at GRINDR.

Prepare to share a detailed example of a past integrated campaign, including your role, the strategies used across different channels, and the results achieved. Focus on KPIs and metrics to showcase the campaign's effectiveness and your leadership.

Highlight your experience with virtual collaboration tools and techniques for fostering team engagement. Discuss how you maintain communication, set clear expectations, and keep team members accountable while working remotely.

Explain how you leverage social media for brand awareness, user engagement, and customer feedback. Provide examples of campaigns you've executed and how they have contributed to your overall marketing success.

Discuss your experience in handling challenging situations in brand communications, your strategies for addressing issues effectively, and the importance of transparency and maintaining trust with users.

Share specific campaigns where you collaborated with influencers, detailing the selection process, the impact on brand engagement, and the measures you took to evaluate the success of these partnerships.

Provide insights into the methods and metrics you use to calculate ROI, such as sales growth, user acquisition rates, and engagement statistics. It's important to illustrate how data analysis directly informed your marketing decisions.

Mention specific tools, such as Google Analytics, SEMrush, or Ahrefs, that you utilize for keyword research, analyzing traffic trends, and improving search rankings. Share how you leverage these insights to optimize content and campaigns.

Express your passion for the brand and its mission, aligning it with your professional values. Emphasize your skills, experience, and innovative approaches you plan to bring to further GRINDR's marketing objectives.