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H&M Sales Advisor - job 2 of 11

Job Description

About the Role

As a Sales Advisor, you'll be responsible for providing excellent customer service, welcoming & guiding customers through your store to actively sell our products and providing customers with support & guidance. You'll use your fashion and product knowledge to provide our customers with all the relevant information they need for the best experience. You'll also work on garment refill & care, presentation and contribute to a clean and tidy sales floor and back of house, working closely with the rest of your store team to deliver an excellent customer experience.

A Day in the Life

Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities*

Customer Sales & Profit

  • Provide excellent customer service: welcoming & guiding customers through the store & OMNI experience where available, supporting them with direct customer service
  • Willingness to engage and have conversations with customers to provide excellent service
  • Guide customers through our fashion trends, stories & products in all areas of the store
  • Ability to effectively promote and sell our products to customers
  • Actively promote our Customer Loyalty App (Hello Member) & in-store sustainability initiatives
  • Representing yourself and the H&M brand positively during all customer interactions
  • Support with commercial or operational actions to reach sales targets with store management team

General Information

Fashion & Trend Awareness

  • Keep up-to-date with fashion scene, trends, tendencies, styles, brands, products, competitors, and relevant influencers, etc.
  • Use your product & fashion knowledge to share relevant information to customers

Team & Development

  • Retain and share your service, fashion and store operations knowledge and skills with colleagues
  • Follow all procedures, routines, and legal requirements in all areas of the store
  • Give & receive feedback with your colleagues to learn, develop & support each other
  • Participate in relevant available Onboarding, introduction processes & trainings and courses relevant for your role & future development

Retail Operations/ Visual & Commercial Execution

  • Complete full garment cycle from unpacking and refill to steaming and ensure good garment care
  • Operate fitting room and checkout areas according to best practice & processes
  • Contribute to a clean and tidy sales floor and back of house (including stockrooms)
  • Support with garment presentation, execution and maintain attractive merchandise displays, clear trends & stories according to visual & commercial guidelines
  • Ensure good stock levels with replenishment routines on sales floor
  • Upkeep & follow best practice for any in-store OMNI Services & in-store tech services/tools, etc (Instore Care App, Click & Collect, Smart Store etc)
  • Support with opening and closing of the store
  • Following all H&S guidelines and legal requirements applicable to role and responsibilities

Qualifications

Who You Are

  • As a Sales Advisor, you'll be passionate about fashion and everything we create in-store.
  • Motivated by giving customers a great experience.
  • You should also be communicative, creative and curious, motivated, flexible, decisive, and action-oriented.
  • You should also enjoy working in a collaborative and dynamic environment.
  • You have sales experience working in a dynamic and collaborative environment that you can apply to your role
  • Experience working with customer service in fashion, retail or other service-related industries

Why You'll Love Working at H&M

  • We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability
  • We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years
  • You'll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues
  • We are an inclusive company where you're encouraged to be yourself at work
  • You will have access to a large global talent community, where career growth and aspirations have no limits
  • We believe in supporting your overall wellbeing and offer comprehensive benefits inclusive of health insurance, wellness and family support programs, company match retirement plan, paid leave programs, and paid time off, including a community day to serve your local community
  • You'll be able to express your personal style with our employee discount at H&M, & Other Stories, and COS

Additional Information

Job Status: Hourly, Non-Exempt

EEOC Code: SLS

Compensation: Sales Associates Pay Rate $14.00 per hour**

*This job posting highlights the most critical responsibilities and requirements of the job and is not all-inclusive. There may be additional duties, and responsibilities assigned for this job at the company's discretion.

**H&M, in good faith, has assessed this posted range of compensation as the accurate range for this role and location at the time of this posting. H&M may ultimately pay more or less than the posted range depending on candidate qualifications. This range may be modified in the future.

We are committed to providing reasonable accommodations for applicants with disabilities. If you require assistance or accommodation during the application or interview process, please contact us at https://hm.ethicspoint.com, and use Ask a Question.

Benefits:

We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.

In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries.

Inclusion & Diversity:

H&M is a part of H&M Group. At H&M Group, we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organization. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence, all diversity dimensions are considered in our recruitment process.

We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases.

Company Description:

H&M is a fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials. Our business idea is fashion & quality at the best price in a sustainable way. Learn more about H&M here.

H&M Fashion USA, Inc. – Maki Assessment Tool:

We use an online assessment tool called Maki for skills-based selection of applicants for sales advisor positions within some of our stores. Maki is not an automated decision-making tool. Rather, it is a tool that uses an AI-created avatar to present to you a set of multiple-choice questions. These questions are prepared by the H&M hiring team to assess candidates’ ability to perform the duties of the position for which they are applying. The assessment calculates your total score based on predefined point values provided by our H&M team. The hiring team will review your whole application, including your assessment score, to decide whether to advance each candidate to the next stage. Doing the assessment is optional. If you choose to complete the assessment, your score will be one factor that the hiring team considers. 

If you have any difficulties or concerns with the online assessment method, you can request an alternative method of assessment by contacting [email protected]. Choosing an alternative method will not affect your chances of being considered for the position, nor does any assessment method provide an advantage or disadvantage in the selection process. You will have the opportunity to provide optional feedback immediately after the assessment and you may always ask questions. 

When you take the assessment, we collect your responses and use this information to evaluate your suitability for the role to which you have applied. The answers are saved in your applicant profile. We do not sell the information captured in the questionnaire and do not use any personal information to train any AI models. Our applicant tracking system provider has access to this information but is contractually prohibited from using it for any other purpose. 

During this process, we may collect information from you through cookies, with your consent. This may include details such as your electronic network activity information (IP address, timestamps, and device identifiers). This information is accessible to our hiring team but is otherwise kept confidential. For more information, please refer to our Cookie Notice.  

We retain this information for 3 years in your applicant file and use it as set forth in our Applicant Privacy Notice. For more information on how your personal data is processed by us, please refer to our Applicant Privacy Notice.  

Average salary estimate

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$29120K
$29120K

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What You Should Know About H&M Sales Advisor, H&M Group

Are you ready to dive into the world of fashion with H&M as a Sales Advisor at our store located in the bustling Park City Center, Lancaster, PA? This is an exciting opportunity for those who are passionate about customer service and have a keen eye for style. In this role, you'll be the face of H&M, welcoming and guiding customers through our fabulous collections and helping them find the perfect outfits to express their unique personalities. You'll engage with customers, sharing your fashion know-how and providing them with a seamless shopping experience. Every day is dynamic and filled with variety - from keeping our shelves stocked with the latest trends to maintaining an inviting and clean environment for shoppers. Your contributions will not only help meet sales goals but will also promote our brand values and sustainability initiatives. Working together with our vibrant team, you'll develop your skills further and have the chance to participate in training that aligns with your career aspirations. As a Sales Advisor, you'll truly make a difference in every customer's visit, turning their shopping into a delightful experience. If you have a background in retail and a passion for fashion, we can't wait to meet you and see how you can contribute to our store's success!

Frequently Asked Questions (FAQs) for H&M Sales Advisor Role at H&M Group
What are the key responsibilities of a Sales Advisor at H&M?

As a Sales Advisor at H&M, your primary responsibilities will include delivering exceptional customer service by welcoming and guiding shoppers through the store, actively promoting our products, and providing valuable insights on fashion trends. You'll also be involved in ensuring that store operations run smoothly by assisting with garment care, maintaining visual merchandising standards, and promoting our Customer Loyalty App.

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What skills are required to become a Sales Advisor at H&M?

To thrive as a Sales Advisor at H&M, you should possess strong communication skills, a passion for fashion, and a keen understanding of customer service. Ideally, you'll have prior experience in a retail or service-oriented environment and an ability to work collaboratively in a dynamic team. Creativity and a proactive approach to engaging customers are essential for your success in this role.

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What does the training process look like for a Sales Advisor at H&M?

When you join us as a Sales Advisor at H&M, you'll undergo a comprehensive onboarding process that includes training on our products, store operations, and customer service excellence. You'll also have ongoing training opportunities to develop your skills further and keep up with the latest fashion trends, which will help you provide even better support to our customers.

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What is the work culture like at H&M for Sales Advisors?

Working at H&M as a Sales Advisor means being part of a vibrant, inclusive, and diverse team where your contributions are valued. We foster a supportive environment that encourages teamwork, creativity, and personal expression, allowing all employees to bring their authentic selves to work while providing outstanding service to our customers.

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What are the benefits of working as a Sales Advisor at H&M?

As a Sales Advisor at H&M, you'll enjoy a range of attractive benefits, including a competitive pay rate, employee discounts across all H&M Group brands, access to career development programs, and comprehensive wellness support. We also celebrate diversity and inclusion, providing opportunities to connect with colleagues from various backgrounds.

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Common Interview Questions for H&M Sales Advisor
How do you handle difficult customers as a Sales Advisor?

Handling difficult customers involves active listening, maintaining a calm demeanor, and empathizing with their concerns. Demonstrating strong problem-solving skills and aiming to achieve a positive resolution reflects well on you as a Sales Advisor at H&M.

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What would you do if you don't know the answer to a customer's question?

If faced with a question you're unsure about, the best approach is to be honest with the customer and inform them that you will find out. You can consult with a colleague or manager to provide accurate information, showing that you value customer service.

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Can you describe a time you went above and beyond for a customer?

In your response, highlight a specific instance where you took extra steps to assist a customer, such as offering personalized suggestions or following up with them after their visit. This demonstrates your commitment to customer satisfaction, a key quality for a Sales Advisor at H&M.

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How do you stay updated with fashion trends?

Explain your passion for fashion and how you actively follow industry news, influencers, and trends. Mention your efforts to share this knowledge with colleagues and customers to elevate their shopping experience.

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Why do you want to work at H&M?

Your answer should reflect your enthusiasm for H&M's values, commitment to sustainability, and its inclusive culture. Mention how these aspects align with your personal values and career aspirations to demonstrate your genuine interest.

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Describe your experience with team collaborations.

Talk about successful collaborations in previous jobs, emphasizing your ability to communicate effectively with team members, share tasks efficiently, and contribute to a positive work atmosphere.

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What strategies would you use to upsell H&M products?

Discuss your ability to identify customer needs and preferences. You could suggest recommending complementary items or sharing additional features of products that can enhance the overall shopping experience, effectively allowing you to upsell details.

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How would you maintain a positive attitude during peak hours?

In high-traffic times, staying organized, prioritizing tasks, and maintaining a cheerful demeanor can significantly influence the customer experience. Share examples of how you practice self-care and time management to help maintain positivity.

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How do you ensure that you follow the store’s visual merchandising guidelines?

Describe your attention to detail and commitment to following H&M's visual merchandising standards. Explain how you would regularly assess displays and coordinate with your team to execute visual strategies effectively.

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What do you think makes a great Sales Advisor?

A great Sales Advisor embodies excellent customer service skills, fashion knowledge, and an eagerness to assist others. Emphasize the importance of being approachable, knowledgeable, and motivated to contribute to the overall success of the team and store.

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Founded in 1947, H&M is a Swedish multinational clothing-retail company known for its fast-fashion clothing for men, women, teenagers, and children. The company is headquartered in Stockholm, Sweden.

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Part-time, on-site
DATE POSTED
March 22, 2025

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