Growth and Operations Lead

The Growth and Operations Lead at Hatch is responsible for building scalable targeting systems, optimizing SDR workflows, and enhancing outreach effectiveness. This includes managing tools like HubSpot and SalesLoft, utilizing AI for prospecting, and creating targeted content for different verticals. You'll also support training and development for the SDR team and work cross-functionally to align sales efforts with marketing initiatives.

Candidates for the Growth and Operations Lead position at Hatch should have a minimum of 5 years of experience in sales operations, revenue operations, or growth roles at a fast-growing SaaS startup. Strong Excel and GSheets skills are essential, along with basic SQL or Python abilities. A fundamental understanding of finance and an analytical mindset are also crucial for success in this role.

The Growth and Operations Lead plays a critical role in Hatch's growth strategy by implementing efficient targeting systems, optimizing SDR outreach, and analyzing performance data. By leveraging data-driven insights, you'll help prioritize leads and develop strategies that directly contribute to increasing market share and achieving revenue targets.

As the Growth and Operations Lead at Hatch, proficiency in HubSpot and SalesLoft is essential for managing sales processes and optimizing workflows. Additionally, experience with Clay for automated prospecting and data enrichment tools is pivotal. Familiarity with performance dashboarding in tools such as Metabase will also enhance your effectiveness in this role.

Hatch primarily focuses on various industries, including home services, healthcare, home improvement, and financial services. The Growth and Operations Lead will specifically target high-potential businesses in these sectors, particularly within home services like HVAC and home improvement, enabling tailored outreach strategies.

To improve the SDR outreach process at Hatch, I would begin by analyzing the existing workflow and performance metrics to identify bottlenecks. By optimizing outreach cadences and leveraging data from tools like SalesLoft, I would implement A/B testing for messaging strategies to see what resonates best with prospects.

I have extensive experience managing HubSpot CRM, where I've optimized SDR workflows, lead routing, and pipeline management. This involved automating processes like lead assignment and utilizing tracking features to ensure our sales team has timely access to relevant information.

Identifying high-potential leads relies on understanding our ideal customer profile. I would use AI-powered tools to aggregate data from multiple sources and prioritize leads based on intent signals, industry relevance, and previous engagement metrics to ensure our outreach is targeted and effective.

I favor a data-driven approach to performance tracking, using dashboards to monitor SDR activity metrics in real-time. Regular reporting, combined with analysis of lead conversion rates and systematic feedback loops, allows me to refine our strategies and ensure continuous improvement.

I have successfully utilized tools like Clay to streamline the list building process, pulling data from diverse sources and ensuring cleanliness and accuracy through enrichment tools. This approach optimizes our prospect lists and enhances the quality of outreach.

I actively follow industry publications, attend webinars, and engage with thought leaders on platforms like LinkedIn. Additionally, I continuously experiment with new tools and techniques to see how they can fit into Hatch's strategy, ensuring our processes stay innovative and efficient.

I've created onboarding programs and ongoing training sessions for SDR teams that focus on skill-building related to sales tactics, product knowledge, and using sales enablement tools. This ensures that each member feels equipped and knowledgeable to contribute to our goals.

Competitive analysis is crucial for understanding market positioning and adjusting our tactics accordingly. By monitoring competitor activities, I provide the SDR team with insights that allow us to tailor our messaging and improve our overall strategy in the marketplace.

I prioritize open communication and collaboration with other teams, such as marketing and product, by setting up regular meetings to align our goals. This ensures that our SDR efforts support broader organizational initiatives and delivers a cohesive strategy.

A successful outbound strategy hinges on understanding your audience, creating personalized messaging, and maintaining consistent follow-ups. Leveraging data for insights on lead behavior, optimizing contact strategies, and continuously iterating based on outcomes are essential for achieving success.